04/09/2026
What makes a padel event more than a tournament? 🎾
Madrid is showing us what’s next.
The Comunidad de Madrid Premier Padel P1 by Oysho is a good example of how the modern padel event is evolving.
🎾 The competition remains at the centre.
But around the court, a broader experience is being built — bringing together fans, brands, entertainment, hospitality and opportunities to connect.
From Fan Zones and brand activations to content, sampling and social experiences, the event becomes much more than the match itself.
And this matters for the industry💡
Because a professional padel event can become much more than a competition.
📣 A media platform.
🤝 A brand platform.
✨ A hospitality opportunity.
👥 A fan engagement platform.
🔗 A meeting point for the industry.
The opportunity is not simply to attract more spectators.
It is to create more value around the event — for fans, brands, partners, media and the industry as a whole.
That is where we believe the next generation of padel events will be defined. 🚀
So, what will the next generation of padel events look like?
That is one of the conversations we want to bring to the table at Padel World Summit.
People. Ideas. Opportunities. A brighter tomorrow.