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Factor Bikes

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Factor Bikes

Factor Bikes conceived from a commitment to innovation, speed and performance through engineering
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Factor Athletes:
Israel Start-Up Nation
Parkhotel Valkenburg Cycling Team
Team UKYO
Team Coop
Laura Siddall
Instafund La Prima
Burgos Alimenta

04/06/2026

What else is there to say about this year’s Unbound? It was brutal. It was epic. It was insane. It was why we love gravel racing. To see athletes push themselves to the limit, and then push a little more, is always awe-inspiring. Sometimes we wish they would be a little easier on themselves. But then again, we know these are the types of days that take on a second life in cycling lore.

Factor Tech Manager, Cole Weldon, acted as a member of the support crew for Factor Racing at Unbound 200. Though perhaps he and his fellow crew members didn’t suffer quite as much on that gruelling day as the athletes racing, his story goes deep into what makes this sport so exceptional. Click the link in our bio to read Cole’s remarkable account.

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28/05/2026

Nearly a year after taking what can arguably be called the biggest victory of his career, Rob Britton is back in Kansas to defend his stunning win at Unbound XL. This time he will be aboard the Factor SARANA, which during development, was often simply referred to as the “Rob Britton Bike.”

So much can happen in 20+ hours of racing through the flint hills of Kansas, but Rob will line up at the start knowing that he has the equipment to get him through the difficulties.

21/05/2026

Systematically designed to address the needs of the modern racer, the Factor road bike range offers multiple answers to the question we all ask ourselves: what’s the best racing bike for my types of events?

With the ONE, the OSTRO VAM, and the MONZA, you can find your perfect match, with a varying mixture of practicality and performance. From the hyper-aerodynamic ONE to the Roubaix-durability of the MONZA, and the “Best Overall Performance” of the OSTRO VAM, Factor makes the ideal road bike for your biggest goals.

15/05/2026

Crashing the ultra endurance party, the SARANA has only just been released, but it has already won TRAKA 560 and ridden halfway across Canada in nine days. But it’s not just a bike for the likes of Factor Racing’s Victor Bosoni and Rob Britton. Its intelligent geometry, smart storage, and versatility, typified by the ability to run a rigid or suspension fork without impacting the handling, make the SARANA an ideal option for everyone from beginner to bonkers ultra rider.

Click the link in the bio to dive into the details of what makes the SARANA so special.

09/05/2026

Taking the biggest win of her career on the hardest mountain climb in the European peloton, Petra Stiasny’s victory at the top of the Angliru came as a huge surprise to nearly everyone, except those who know just how exceptional a climber she really is. Riding her Factor O2 VAM, she dropped all the strongest general classification competitors to win spectacularly solo.

It’s hard winning bike races. When riders who rarely win, take a big win ahead of the best in the world, it makes it all the sweeter. And when that happens on a Factor that has been developed and designed for that exact use scenario, it makes the whole Factor team very proud to see such an emphatic proof of product.

This wasn’t the first time that has happened, and it won’t be the last. But it may have been the most breathless. Herzlichen Glückwunsch, congratulations to Petra Stiasny and the whole Human Powered Health team.

02/05/2026

THE TRAKA ADVENTURE WINNER

Congratulations Victor Bosoni

01/05/2026

Every Factor begins with a question of performance. For the SARANA we asked: How can a race bike stay fast when the rider is too exhausted to think about speed? The speeds, durations, and demands of ultra racing were unlike anything Factor had worked to optimise before, yet the principles were the same as every racing bike we’ve ever made: efficiency, responsiveness, control.

With the SARANA, the only thing holding you back will be the limits of your imagination.

01/05/2026

TRAKA 560. Unbound XL. Transcordilleras. Atlas Mountain Race. Just a few of the types of events that the new Factor SARANA has been designed to tackle. Engineered to redefine speed, control, and efficiency over the longest distances and across the most demanding mixed terrain, the SARANA is built for riders pushing the limits of modern gravel racing.

When the days bleed into night and the ride still goes on, that’s when the SARANA will come into its own. Stay fast. Keep control. Even when you’ve lost all sense of proportion and the only thing that matters is the rhythm of the turning pedals.

30/04/2026

We’re not trying to make endurance easier; we’re trying to make it faster.

It’s almost time.

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