04/09/2026
Most people over estimate what they can do in one gaining phase but underestimate what they can do when they stack them over & over.
So many people are leaving gains on the table because they aren’t willing to play the long game.
Stuck in a cycle of bulk for winter, diet for Summer, leaving them looking the same every year
Rather than really making the most of their early years of training when they are most primed to grow.
Building a level of muscle mass beyond what the average gym goer can do is the ultimate test of delaying gratification.
But that doesn’t mean you have to wait years for a pay off - you just shift your attention to the process which gives you the micro rewards.
Ben has competed in 4 powerlifting competitions in those years leaning into performance.
Taking his squat from 140kg to 220kg, his deadlift from 200kg to 275kg - rinsing & repeating programmes built for him, a formula we know that works.
Some of you reading this will think “Jesus that’s a long time to be putting in all that effort”.
Cool, you clearly don’t have the mindset needed to make great progress.
The time is gonna pass anyway & if you are gonna set the goal of building the physique of your dreams, you may as well give it your all.
And if you need a coach who knows exactly how you can get there - You can start your journey by sending me a DM
