The Crew Coach

The Crew Coach Globally recognised leadership trainer reshaping yachting culture through psychology-driven training, crew wellbeing, and values-based leadership.

Personal success strategies for professional yacht crew

11/06/2026

Why do women progress more slowly on deck? Is a question that probably a lot of ask are asking.

I am pleased to say I know captains who do hire female deck crew and we are seeing more females climb the ranks but I am still aware that gender bias exists.

What I would like for Captains /Chief Officers to ask themselves is the harder question: what does my deck team actually look like and is that a reflection of the available talent or my own comfort zone?

Captain Marlise Sanders described how she was rejected for positions because she was female but she didn’t let it stop her pursuing her Captain license.

Where are we actually at on gender equality in deck departments?

I’d genuinely love to hear your experiences, from female deck crew and from the captains making hiring decisions.

In yachting, captains hold extraordinary authority — over contracts, over schedules, over the physical and psychological...
08/06/2026

In yachting, captains hold extraordinary authority — over contracts, over schedules, over the physical and psychological safety of everyone onboard. I am fortunate that the Captains I work with are good people who care deeply about their crew.

What we can’t discount is the importance of leadership and mental health awareness training. We need to understand the impact of power dynamics, appropriate boundaries, or what to do when someone in authority starts making a crew member uncomfortable.

Inappropriate workplace behaviours DO occur in our industry. There should be a zero tolerance for it. PERIOD.

It starts with leaders being willing to ask harder questions about their own behaviour — not just the behaviour of others. Let’s do BETTER.

Crew don’t go quiet because they have nothing to say.They go quiet because at some point, saying something cost them mor...
03/06/2026

Crew don’t go quiet because they have nothing to say.

They go quiet because at some point, saying something cost them more than staying silent.

Maybe it was the eye roll. The “we’ve always done it this way.” Or the feedback that somehow got back to them in a way it never should have.

In our zoom leadership calls we have unpacked what fractures trust and how to rebuild psychological safety.

What is heartbreaking is to see crew members who are incredibly perceptive, incredibly capable not wanting to share because they think what’s the point. This not only impacts crew morale. You loose valuable ideas, observations and solutions.

If your team has gone quiet — that’s pausing and reflecting on.

What happened the last time someone spoke up? Simon Sinek talks about creating conditions where people feel safe enough to contribute. What conditions or behaviours are missing from your work culture?

02/06/2026

“What I didn’t expect was how much it would teach me about myself. Reflecting on past team dynamics, unpacking why leaders led the way they did, understanding how culture onboard is built or broken — it reframed everything.
The biggest realisation? Leadership isn’t not just about rank. It adapts to the people around you, the pressure you’re under, and the environment you’re navigating.

Onboard, that matters more than most places.

The GUEST IAMI Foundational leadership course didn’t just prepare me to lead one day. It made me a better crew member right now.

If you’re a yacht crew member thinking about leadership training — this is where I’d start! “

For more on the Foundational Leadership Course head to www.thecrewcoach.com

31/05/2026

I’m sitting in a coffee shop writing a cold email to one of the most quietly remarkable leaders I’ve come across in this industry.

He runs his companies without traditional hierarchy. No one is breathing down anyone’s neck. People are trusted to follow their expertise, make decisions, and do work that actually means something to them. The culture that creates isn’t accidental; it’s built on the belief that when people feel valued and given real autonomy, they do their best work. And they stay.

That philosophy follows him into everything he operates — including his maritime fleet. He’s on record saying the goal was to think carefully about where the most valuable experiences happen for the people onboard. Not just the guests. The people working there. The design decisions that came from that thinking are unlike anything this industry has seen before.

The crew from his fleet who I have worked with over the years have spoken about him the same way every time. With genuine gratitude.

I want him to share is philosophies and why he values his Crew at the Superyacht Forum in November because owners shape the culture of a vessel before anyone else sets foot onboard. Most just don’t realise it yet.

Nobody prepares you for the moment a crew member asks to see a counsellor.There’s no drill for it. No protocol in the op...
26/05/2026

Nobody prepares you for the moment a crew member asks to see a counsellor.

There’s no drill for it. No protocol in the ops manual. Just you, them, and a conversation that matters more than most you’ll have onboard.

Most leaders want to get it right. They just don’t know what “right” looks like in that moment — so they fumble it. Or they freeze. Or they say something well-meaning that lands wrong.

This carousel is for you if you’re in a leadership role and you’ve wondered: what do I actually do when this happens?

Save it. You might need it.💛

Something has been quietly building behind the scenes, and it feels important to finally talk about it.Over the past yea...
25/05/2026

Something has been quietly building behind the scenes, and it feels important to finally talk about it.

Over the past year, a group of people who care deeply about this industry - welfare advocates, captains, trainers, shore based service providers and crew who have lived through what we’re trying to change - have been meeting regularly under the Superyacht Alliance to ask some of the hardest questions yachting has been avoiding for a long time.

This group started as simply as a support group for those who had been affected by the death of Paige Bell. It then quickly morphed into what I would like to describe as a strategic powerhouse. What we couldn’t ignore were your stories. They kept coming, and they keep sounding the same.

These are not isolated incidents, rather they are patterns. Our industry reporting frameworks were supposed to keep people accountable. In too many cases, they have been the reason people fell further.

We have been developing a survey - The Crew and Culture Pulse - designed not to gather data for a report that sits in a folder somewhere, but to create an annual measure of how this industry is actually doing, that tracks change over time and names what needs to change.

And lastly, we ve been taking a serious look at what independent oversight of safety and welfare could look like across the fleet - not just on the well-managed 110m yachts where systems already exist, but on the hundreds of smaller vessels where a crew member’s safety depends entirely on whether they happened to end up under a good captain.

This is slow work. We want to be honest about that.
There are jurisdictional complexities that are genuinely difficult to unpick.

We are building those things - meeting by meeting, document by document, conversation by conversation.

This Think Tank exists to make sure fewer people fall through the gaps in the future.

It’s only the beginning. But it’s a beginning that’s serious about where it’s going.

24/05/2026

Can an NDA legally stop a crew member from reporting children being brought on board for exploitation?

A maritime lawyer answered this on the podcast.
No. Criminal conduct cannot be silenced by an NDA. Full stop.

What the law doesn’t touch is what happens to the crew member who saw it.
Who knew what was happening. Who felt the pressure to stay quiet and perhaps did stay quiet then had to go back to work.

That is moral injury.
The damage that comes from being forced — by fear, by threat, by the reality of being trapped on a vessel — to witness something that violated your conscience. And say nothing.

It sits in your sense of who you are and can’t seem to shake off the images in your head.

If you’ve experienced this, you are not responsible for what you witnessed. You deserved support. You still do. Please reach out to us or a service you trust. 💛

Trauma-informed response training is becoming mandatory under STCW from January 2027.But here’s what that doesn’t mean: ...
21/05/2026

Trauma-informed response training is becoming mandatory under STCW from January 2027.

But here’s what that doesn’t mean: that you have 18 months to think about it.

Every crew member who’s frozen when a colleague breaks down on a night watch, who’s handled a sexual harassment report with zero preparation, who’s had to sit across from someone in crisis and had absolutely no idea what to do — they’ve already been living the gap this regulation is trying to close.
The mandate tells you what the industry is finally admitting.

The training tells you what to actually do in that moment.

There’s a real difference between knowing this is serious and knowing how to respond when someone is sitting in front of you, shaking, not ready to report, not okay.
When you complete this training before it’s required, you’re not ticking a compliance box early. You’re showing up as someone who chose to be ready — before they were made to be.

For the industry, this is significant. It acknowledges what crew have been saying for years: that wellbeing isn’t a perk, and that leadership without trauma literacy is leaving people exposed.

For you personally — it changes how you hold a conversation that actually matters.
Our Yacht Crew Wellbeing Course covers exactly this. IAMI GUEST accredited. Built for the real conditions of life onboard.

Send us a DM if you want to get ahead.

yachtleadership mentalhealthatsea sexualharassmentprevention yachtlife thecrewcoach yachtinglife yachtmanagement seafarermentalhealth IAMIguest

20/05/2026

A crew member dies on board.

Guests arrive in two days.

The law says: if you’re physically capable of working, you work. There’s no statutory bereavement leave for crew under English maritime law. A maritime lawyer confirmed this on the podcast.

I want to sit with that for a second.

You didn’t just lose a work colleague. You lost someone you lived with. Someone you knew. And you’re still on the vessel it happened on, with no way to just go home and close the door.

What the law doesn’t account for is what trauma actually does to the brain.

In the acute phase, the part responsible for decision-making, situational awareness, and reaction time is impaired.

This is how the nervous system responds to what just happened.
And we’re an industry that takes safety seriously right up until this moment.

The industry (in this case I believe management companies) can choose to act above the legal minimum.

The question is whether they do.

🎙️ Full conversation on

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