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The Crew Coach

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Globally recognised leadership trainer reshaping yachting culture through psychology-driven training, crew wellbeing, and values-based leadership.

Personal success strategies for professional yacht crew

04/11/2026

A little backstory on how our Industry Culture Think Tank began. 🤗

Following the tragic passing of Paige Bell, I organised support groups for superyacht crew across different time zones. Caroline Blatter from the Superyacht Services Guide immediately stepped forward to help. 🥰

What began as crew supporting one another grew into something much bigger: an Industry Culture Think Tank, now part of the Superyacht Alliance .

Since then, our volunteer members have dedicated countless hours to researching some deeply concerning gaps in crew welfare, reporting procedures and accountability across the superyacht industry.

On 17 November, at The Superyacht Forum in Amsterdam, we’re inviting industry professionals to help us tackle a critical question:

What happens when crew don’t feel safe speaking up?

A reporting procedure can exist on paper for years without anyone feeling confident enough to use it.

Our focus is on developing practical solutions through an Industry Culture Blueprint, addressing three priorities:

1. Strengthening leadership and confidence to speak up.
2. Creating trusted reporting pathways.
3. Identifying and addressing concerns before they escalate.

We want to build on existing industry systems, test what works and develop recommendations that make a measurable difference.

Whether you’re crew, a Captain, or working in yacht management, we’d love your perspective.

What’s the biggest barrier preventing superyacht crew from raising concerns?

Share your thoughts below. We’ll be taking these conversations into the room in Amsterdam.🎉

02/11/2026

Pre-existing mental health conditions may affect what your yacht crew medical insurance covers.

During the interview, a yacht insurance broker confirmed that pre-existing condition rules can apply to mental health.

Some policies have waiting periods or temporary exclusions, depending on their wording.
Please don’t let uncertainty about insurance stop you from seeking support.

Check your policy’s definitions, exclusions and waiting periods, particularly when changing yachts.

Save this for your next contract review.

01/11/2026

Three proposals we sent in September, each addressing a different challenge onboard.

One focused on helping Heads of Department recognise and respond to mental health concerns.

Another explored how to improve communication and build trust between a captain and an established crew.

The third focused on leadership development, including understanding how crew actually experience their captain’s leadership.

Three different requests, all connected by how people work together and the impact leadership has on life onboard.

I’m curious which of these you think needs the most attention across the industry.

A. Struggling with stress and mental health onboard
B. Feeling unheard or unable to speak up
C. Dealing with poor leadership

Let me know in the comments.💛

29/10/2026

Would you feel comfortable seeking counselling if you weren’t sure who could see your medical claim?

On some yachts, a designated person handles medical invoices or claim documents. On others, crew can submit claims directly to their insurer or claims administrator.

That doesn’t necessarily mean someone handling a claim has access to confidential medical details. But if crew don’t understand the process, uncertainty alone may make them reluctant to seek support.

During my conversation with Michelle Van der Merwe from Pantaenius on The Well-being Project, we discussed why understanding your claims process matters.

Crew should know how their medical information is handled, who can access it and whether they can submit claims confidentially.

Captains and management teams, is this something you explain during onboarding?

28/10/2026

If you became seriously ill or injured tomorrow, would you know what your yacht’s medical insurance actually covers?

For many superyacht crew, the first time they properly look at their medical insurance benefits is when they need to make a claim.

Michelle Van der Merwe, Superyacht Group Manager at Pantaenius, shares three questions every crew member should be able to answer:

1. What am I actually covered for? Do you know what’s included in your medical insurance, what’s excluded and where to find your benefit plan?

2. What happens if I become ill or injured? Who do you contact, how do you make a claim and what procedures do you need to follow?

3. What happens if I’m unable to work? Will you receive sick pay? What happens if you need to return home? And what does this mean for your employment?

These are important questions to ask when you join a yacht, not when you’re sitting in a hospital trying to work out what happens next.

Captains and Heads of Department: Your crew shouldn’t have to chase down this information. Make benefit plans and claims procedures easily accessible, whether that’s in the crew mess, on a shared drive or through your crew app.

Understanding your medical insurance is part of being informed about your employment rights and benefits.

Save this for your next contract and share it with a crew member who needs to ask these questions before they need the answers.

💫Full interview out Friday in YIR - Yachting Podcast Network 💫

27/10/2026

Crew are encouraged to speak up. But how confident can they be that their concerns will be heard, taken seriously and acted upon?
Too often, that depends on the vessel they work on, the leadership they report to and the systems in place.

We want to help change that.

On Tuesday 17 November, our Industry Culture Think Tank will be bringing together voices from across the superyacht industry for an interactive brainstorming session at the Superyacht Forum in Amsterdam.

We’ll be tackling three important questions:
1. Speaking up and leadership: What prevents crew from raising concerns, and how do leadership behaviours influence their confidence to speak up?
2. Trusted reporting pathways: What does a fair, accessible and accountable reporting process actually look like?
3. Early intervention: How can we identify and address concerns before they escalate into more serious problems?

I’m looking forward to facilitating this conversation alongside Superyacht Services Guide Dean Pilatti Angela | Purser Trainer, Crewdentials and Luis Chagas, with Chris Ferris also significantly contributing to the Think Tank’s work.
Our ambition is to help shape practical, industry-wide improvements so that crew wellbeing, fair treatment and accountability aren’t dependent on which yacht someone happens to work on.

Attending the Superyacht Forum? Join us on Tuesday 17 November, from 11:45 to 13:00.

Not attending? Your perspective still matters.

If you could change ONE thing about how crew concerns are handled in the superyacht industry, what would it be?

Share your thoughts in the comments. We’ll bring your perspectives into the discussion in Amsterdam.

21/10/2026

Yacht crew who keep learning go on to lead better crews.

Brendan O’Shannassy’s two books are next on my reading list, and I’m sharing them now so they can be on yours too.

Professional development doesn’t stop when you earn your stripes. Keep investing in yourself and your growth. You owe it to yourself, and to the crew who look to you every day.

Inspiring the people you lead isn’t something you hope happens. It’s something you practise, every rotation.
Save this for your next crew change, and follow for more leadership tips 🔖

19/10/2026

What if you’ve spent years climbing the ranks in yachting, only to realise that the things that make you happy have very little to do with your job title?

We place a lot of emphasis on career progression in the superyacht industry.

Your next promotion. Your next qualification. A bigger yacht. A better salary. More responsibility.
There’s a lot to be proud of when you’ve worked hard to develop your skills and progress in your career.

Yet I wonder whether we give enough attention to what makes a career genuinely fulfilling.
I’ve spoken to yacht crew who’ve achieved everything they set out to do professionally, only to find themselves exhausted, undervalued or questioning whether they want to stay in the industry.

I’ve also spoken to crew who absolutely love their jobs, have no desire to move into a more senior position and couldn’t be happier.

Who gets to decide which one is more successful?
Perhaps success is having a Captain who respects your time off.

A Head of Department who values your contribution and listens when you raise a concern.
Working with people you genuinely enjoy spending time with.

Taking your annual leave without feeling guilty.
Or finishing your shift without worrying about what mood your HOD will be in tomorrow.

I don’t think we need to lower our ambitions. I think we need to broaden our definition of success.
Professional development, leadership training and career progression are incredibly valuable. They create opportunities, build confidence and equip us to take on greater responsibilities.

Equally, the way we lead, the relationships we build and the working environments we create deserve just as much attention.

After all, what good is reaching the top of your career if you’re miserable when you get there?

Success in yachting isn’t one-size-fits-all. Nor should it be.

I’m curious: Has your definition of success changed since you first joined the industry?

14/10/2026

Ever found yourself thinking, “Why can’t they just do what I’ve asked?”

Or perhaps you’ve spent your entire day sorting out everyone else’s problems, only to realise you’ve barely made a dent in your own workload.

Maybe you’ve just been promoted and you’re discovering that being brilliant at your job doesn’t necessarily prepare you to manage the people doing it.

These are conversations I have regularly with Chief Stews, Captains, Chief Officers and other Heads of Department.
The challenges are different, but there’s something they often have in common.

Nobody really taught them how to lead people.
They learned how to run a department, deliver exceptional service, manage operations and maintain standards.

Leadership? Much of that was learned through trial and error.
And while experience is valuable, there are skills that can make those difficult conversations, team dynamics and everyday decisions considerably easier to handle.

That’s why I created The GUEST IAMI Accredited Crew Coach’s Advanced Leadership Course.
To give yacht leaders practical tools grounded in behavioural science and the realities of working onboard.

Which slide felt most familiar? I’d genuinely love to know.

Dirección

Arenys De Mar

Horario de apertura

Lunes	07:30 - 17:00
Martes	07:30 - 17:00
Miércoles	07:30 - 17:00
Jueves	07:30 - 17:00
Viernes	07:30 - 17:00
Sábado	10:00 - 15:30

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