26/02/2025
Building a personal brand won't get you more clients 🔑
Here's the truth,
You already have a personal brand,
If you only have a profile picture and your name on social media you have a personal brand.
Even if you have 1000 followers or 10,000 it doesn't really mean anything if you don't have an ability to influence and inspire emotion, belief and action.
Personal Brands alone mean nothing in 2025 as we are now in a trust recession, 💸
See,
Back in 2020 you could just post and hope and clients would come in the door.
The old way was to just be a good coach, hammer DMs, put up polls and questions boxes and get some before and afters ..
Of course every now and then say something like, slots available, taking on clients or I’m looking for 5 people bla bla bla.
It worked well until everyone started doing it.
Particularly after lockdown and so many coaches having monumental success a huge new cohort of coaches flooded the market,
All of a sudden every second person became a coach and was constantly "looking for 5 people"
When that stopped working most mentors told you to bombard people with DMs or run paid ads.
Both terrible strategies for people who don’t have a working business already,
Its because of this flood of coaches we are in a trust recession,
People are sick of being burned and they don’t trust random DMs and strangers ads which is why they don’t work,
The key to success in 2025 and beyond is what building what I call an Influential Identity, 🥷
It is a Personal Brand with an Ability To Influence,
And it is much deeper than just throwing a few ab photos online,
You need to be able to authentically connect and shift peoples beliefs,
You do that by sharing yourself,
What you represent,
What you stand for and against,
How you solve the problems of others,
People need leaders ⚔️
Your ideas, insights and opinions are as much a part of your brand as are your appearance, your style or branding,
I expanded on this in this mornings email but I'm out of space here,
Go check your inbox for the full breakdown on how to create an Influential Identity
Or join via the link in bio as I'll be sharing some deeper insights later this week.