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Sharp Focus Advisory, Køge (2026)

23/02/2026

🎯 Join the 3rd Edition of the SFA Video Scouting Program 🎯

Following two successful editions - the first launched in August 2025 with 33 participants and the second in November 2025 with 22 participants - we are proud to announce the 3rd edition of the Sharp Focus Advisory (SFA) 6-Month Video Scouting Program.
This next edition begins on 7 April 2026, with a maximum capacity of 30 participants.

⚽ A Real-Life Scouting Experience

This is not a theoretical course. It is a real-life program designed to replicate the daily work inside a professional club’s video scouting department.
Participants will operate as if they are part of a club environment, developing a deep understanding of:
-The club’s identity and playing philosophy
-Tactical principles and strategic direction
-Squad structure and recruitment needs
-Profiling players according to a defined game model
-Delivering professional-level scouting reports

Throughout the six months, you will work with real match footage, structured tasks, and performance standards aligned with professional scouting environments.

This isn’t just education - it’s immersion into the realities of modern football scouting.

🗓️ Program Dates
Start: 7 April 2026
End: 27 September 2026

🚀 A Pathway Into Professional Scouting
This program is designed as a direct bridge into the professional game.
Participants who successfully complete the program and meet our performance standards may:
-Be offered a part-time scouting role with Sharp Focus Advisory (SFA)
-Be recommended for potential opportunities with clubs internationally

👥 We’re Looking For
-Individuals passionate about football, scouting, and match analysis
-Availability to commit 12–15 hours per week to independent study and video scouting
-A positive attitude, openness to feedback, and a strong willingness to improve

📝 Selection Process
Shortlisted candidates will complete a scouting case, which involves:
-Analysing selected matches
-Submitting a structured written scouting report within the deadline

NB: The program is free of charge. However, we expect full commitment and a professional-level investment in your own development.

📆 Key Dates
Application deadline: Sunday, 15 March 2026
Scouting case submission deadline: 29 March 2026

📩 Interested?
Email [email protected] to receive full program details and next steps.

Let’s sharpen the focus on the next generation of scouts.

06/02/2026

⚽ The Playbook for National Talent Identification
- Build a World-Class National Football Talent Pipeline - Insights from Saudi Arabia, Qatar, Singapore & Europe!

I’m excited to invite you to my four-part online masterclass series for anyone with an interest in talent identification, scouting, recruitment, and player development at the highest national level - from aspiring scouts to academy directors and football professionals looking to understand how elite nations identify and develop top talent.
Over 20+ years, I’ve worked across Europe, the Middle East, and Asia - from Brøndby, FC Copenhagen, and FC Nordsjælland, to Saudi Arabia, Qatar / Aspire Academy, and the Football Association of Singapore.
In this series, I’ll share practical lessons on spotting, developing, and nurturing elite talent - and explore how organisational, political, and leadership challenges impact national talent systems. You’ll gain insights not only on the pitch, but also off the pitch, including governance, decision-making, and people management - with solutions that actually work.

Series Schedule (All sessions 19:30–21:00 CET)
1️⃣ Part 1: The Playbook for National Talent Identification - 23 March
2️⃣ Part 2: Saudi Arabia Deep Dive – Scaling Talent ID - 30 March
3️⃣ Part 3: Qatar / Aspire Academy - Data-Informed Scouting & Benchmarking - 6 April
4️⃣ Part 4: Singapore - Sustainable National Talent ID Framework - 13 April

💡 Why Join
-Learn practical frameworks and strategies proven in multiple football cultures.
-Understand how political, organisational, and leadership dynamics influence talent systems.
-Gain insights from real-world examples across Saudi Arabia, Qatar, Singapore & Europe.
-Participate in interactive Q&A sessions - ask questions and get direct guidance.

Part 1: The Playbook for National Talent Identification
Date: 23 March | Time: 19:30–21:00 CET | Price: DKK 179 / €24.95 | Online via Zoom

Start building a world-class national talent pipeline - from foundations to advanced, sustainable frameworks.
👉 Register for Part 1: https://internationalfootballconference.com/product/onlinemasterclass-theplaybookfornationalfootballtalentid/

👉 The full series is available at: https://internationalfootballconference.com/

22/01/2026

🎉 We’re thrilled to welcome our first speaker for the Womens International Football Conference 2026!

Kim André Pedersen – Head of Women’s Football & Sports Director, Brøndby Women

With years of experience in women’s football across Norway and Denmark, Kim has been key at Stabæk and Brøndby IF. He is passionate about developing players, building strong systems, and creating sustainable growth in the women’s game.

The conference takes place on 11–12 December 2026 at Brøndby Stadium, bringing together experts, leaders, and enthusiasts from across the globe to share insights, learn, and grow the women’s game together.

Don’t miss this opportunity to hear from Kim and many others!

🌐 Learn more and register: https://internationalfootballconference.com/womens-intfc-2026/

12/12/2025

🎥 Women’s International Football Conference – Day 1 Begins!

Here’s what’s ahead today (12 December):
16:30–17:00 Registration
17:00–17:15 Welcome

17:15–18:00
“Rebuilding from Within: The Organisational Journey Behind Our Rise in Women’s Football”
Minke Renkens – FC Twente, Football Operations Manager

18:00–18:15 Break

18:15–19:00
“Identifying Talent in the Game: Female-Specific Considerations”
Dr Danielle Prescott – The FA Talent Scout & UCFB Associate Dean Postgraduate

19:00–20:00 Break / Dinner (Michael Laudrup Lounge)

20:00–20:45
“Building Synergy Between Men’s and Women’s Football in Your Organisation”
Henderika Kingma – FC Groningen Women’s Football Manager
Byron Bakker – FC Groningen Head of Football Development

20:45–21:00 Break

21:00–21:45
“Recruiting in a Growing Game: Challenges and Opportunities in Women’s Football”
Sean Burt – Heart of Midlothian F.C., Head of Women’s Recruitment

21:45–22:00 Official Program Ends - Networking from 22.00-23.45 on ground floor (Drinks at own expense)

Join us as and todays conference moderator, one of few football professionals with recent experience in both girls and boys football as former head of the National Development Centre in Singapore - Lachlan Armstrong - as we kick off an inspiring first day focusing on growth, innovation, and the future of women’s football. ⚽✨

12/12/2025

🇺🇳 International Football Conference – Day 1 Begins Today!

We’re excited to kick off the first day of the Men’s Conference here at the International Football Conference 2025! ⚽️✨

Here’s what’s coming up throughout the evening:

🕠 16:30–17:00 – Registration
🕔 17:00–17:15 – Welcome
🎤 17:15–18:00

“Development of Elite Players in Multi-Cultures Across Africa, the Middle East & Europe”
Shawn Bishop – Royale Union SG, Head of Academy Methodology & Coaching
☕️ 18:00–18:15 – Break
🎤 18:15–19:00

“From Potential to Performance: The Structured Pathway of FC Utrecht Academy”
Robin Pronk – FC Utrecht, Head of Academy
🍽 19:00–20:00 – Break & Dinner

🎤 20:00–20:45
“Recruiting Talent in the North West of England as a Category One Club in the Championship”
Michael Cribley – Blackburn Rovers FC, Head of Academy Recruitment

☕️ 20:45–21:00 – Break

🎤 21:00–21:45
“How to Turn Ball Possession Into Real On-Field Superiority”
Tomás Pereira Pereira – Swedish FA, Football Analysis Specialist

🕤 21:45 – End of Day 1 Program

🍻 22:00 – Networking on the ground floor (bar open, food & drinks at own expense)

We’re looking forward to a full evening of insight, expertise, and global football knowledge.

🎥 Intro video below — let’s kick off Day 1!

26/11/2025

🚀 We are Super excited to share that Episode 2 of the Scouts Lounge is officially LIVE!

This time we sat down with Nemanja Tesic, First Team Scout at Venezia FC - and honestly, this conversation is packed with gold for anyone curious about how real scouting works at the top level.

We dove into everything from how his passion began, his jump from FK Sarajevo to Venezia, what the day-to-day of a first-team scout actually looks like, and how he’s shaping his craft through the UEFA Academy Elite Scout Programme.

We also touched on challenges, key lessons, success stories, and his advice for people trying to break into the industry.

Nemanja was incredibly open and thoughtful, and I’m genuinely thrilled to share this episode - it’s one of those conversations that gives you both insight and inspiration.

Link to youtube: https://youtu.be/loTz4IoKU58

🎧 Episode 2 is out now — enjoy it and let us know your thoughts!

14/11/2025

We are thrilled to announce the launch of Scouts Lounge - a new project created for scouts, by scouts.

Scouts Lounge is part of Sharp Focus Advisory (SFA), and we’ll be releasing conversations with new guests every second week.

To kick things off, our first guest is Bence Herczeg, First-Team Scout at Puskás FC, who brought excellent insights to set the tone for what’s ahead.
Link, YouTube: https://youtu.be/t3xNkXeaqmM?si=X-QmP2jONkJh4w8T

If you’d like to be a future guest or contribute to the conversation, feel free to connect and reach out - we are always happy to hear from fellow curious minds.

09/11/2025

🌍 International Football Conference 2025 | Brøndby Stadium, Denmark

We’re bringing together some of the brightest minds in football for three days of learning, connection, and innovation - right at the heart of the game.

📅 December 12–14, 2025
📍 Brøndby Stadium, Denmark

This year, the International Football Conference features two aligned events - one focused on the men’s game and one on the women’s game - taking place in separate lounges of Brøndby Stadium, with shared sessions designed to connect perspectives across the sport.

🎤 What to expect:
⚽ 12+ expert speakers from top clubs and federations
📊 14 practical sessions (Men’s Conference) covering methodology, recruitment, development, performance & talent ID
👥 9 high-impact sessions (Women’s Conference) exploring leadership, transition, and synergy across the game
🤝 Joint session & panel discussion connecting both conferences
🌐 A networking-friendly setting with real opportunities to share ideas and build relationships

🎙️ Confirmed Speakers
Men’s Conference
Gareth Jennings – Group Sporting Director, Harburg Group
Eric Boersma – Head of Expertise, KNVB
Scott Curry – TID Project & Development Manager, Aston Villa
Michael Cribley – Head of Academy Recruitment, Blackburn Rovers
Robin Pronk – Academy Manager, FC Utrecht
Shawn Bishop – Head of Methodology & Coaching, Royale Union SG
Byron Bakker – Head of Academy, FC Groningen
Morten Corlin – U17 Men’s National Coach, Danish FA (DBU)
Tomás Pereira – Football Analysis Specialist, Swedish FA (SvFF)

Women’s Conference
Amanda (AJ) Goodwin – Women’s Academy Manager, Manchester United
Dr Danielle Prescott – Talent Scout, English FA & Associate Dean, UCFB
Sean Burt – Head of Women’s Recruitment, Heart of Midlothian F.C.
Niels Lawaetz – U19 Head Coach, Women’s National Team, Denmark
Henderika Kingma – Women’s Football Manager, FC Groningen

🎟️ Tickets:
Men’s Conference Full Pass: DKK 2,499 / €335
Women’s Conference Full Pass: DKK 1,899 / €255
Full Access (Men’s + Women’s): DKK 2,599 / €350
👉 Single-day passes also available

📍 Venues:
Men’s Conference – Michael Laudrup Lounge (2rd Floor)
Women’s Conference – Ebbe Skovdal Lounge (Ground Floor)

💡 Learn more & register:
🔗 Men’s Conference: https://internationalfootballconference.com/
🔗 Women’s Conference: https://internationalfootballconference.com/womens-intfc-2025/

02/10/2025

Featured Expert Speaker: Morten Corlin
Head Coach, U17 Men’s National Team – Denmark

We’re pleased to welcome Morten Corlin as a featured speaker at the 2025 Men’s International Football Conference.
Morten has built a strong reputation within Danish football through his work in both club and national team environments. He has held key coaching roles at Hvidovre IF, B.93, and Brøndby IF, with a particular focus on youth development and performance.
Since 2022 Morten has worked with the best young talents within the Danish FA and since the summer 2025, Morten has served as Head Coach of Denmark’s U17 Men’s National Team, where he plays a central role in developing the country’s most promising young talents and preparing them for the demands of international football.

Presentation: “Inside the National Team – Preparing Denmark’s U17 Elite for the Future”
Saturday, December 13 | 14:15–15:00

In this session, Morten will provide a detailed look inside the Danish U17 national team setup, sharing how Denmark prepares its top youth players for the challenges of elite competition. Topics include:
-Balancing individual development with building a strong team identity
-Insights and experiences from his first months in the U17 coaching role

This is a valuable opportunity to gain practical insights from a coach working at the forefront of youth national team football.

About the Conference
Men’s International Football Conference
December 12–14, 2025
The Men’s International Football Conference is a premier three-day event bringing together top minds from clubs, federations, and high-performance environments across Europe and beyond. Focused on innovation, strategy, and practical development in the modern game, the conference is designed for those shaping the future of football.

Conference Highlights:
-8 leading expert speakers
-14 in-depth, topic-focused presentations
-1 joint session with the Women’s Conference
Unmatched networking with elite coaches, performance staff, and football professionals

Join us for a transformative weekend of knowledge-sharing and professional growth.

Featured Speakers Include:
-Gareth Jennings – Group Sporting Director, Harburg Group
-Eric Boersma – Head of Expertise, KNVB
-Scott Curry – TID Project & Development Manager, Aston Villa Football Club
-Paul Gray – Academy Manager, Blackburn Rovers Football Club
-Robin Pronk – Academy Manager, FC Utrecht
-Shawn Bishop – Head of Methodology & Coaching, Royale Union Saint-Gilloise SCRL
-Byron Bakker – Head of Academy, FC Groningen BV
-Morten Corlin - U17 Mens National Coach, Denmark (Dansk Boldspil-Union (DBU))
-Tomás Pereira – Football Analysis Specialist, Swedish FA (SvFF)

Ticket Options:
-Full Pass (Men’s Conference): DKK 2,499 / €335
-Full Pass (Men’s & Women’s Conferences): DKK 2,599 / €350
-Single-day passes also available

Find out more and register:
https://internationalfootballconference.com

28/09/2025

Featured Expert Speaker: Scott Curry
TID Project & Development Manager, Aston Villa FC

We’re delighted to welcome Scott Curry to the Men’s International Football Conference 2025.

Scott brings a deep and varied background in English football, with experience spanning multiple levels of the club system. His career began in coaching development with Coventry City FC and Wolverhampton Wanderers FC, before transitioning into scouting and recruitment. He served as Head of Academy Recruitment at Coventry City from 2016 to 2018, followed by recruitment roles at West Bromwich Albion and, since 2020, at Aston Villa FC, where he now leads as TID Project & Development Manager.

At this year’s conference, Scott will deliver two insightful sessions, drawing from his extensive experience in talent identification, academy structure, and strategic innovation.

Presentation 1
Saturday, December 13 | 09:30-10:15
"Department Structure & Strategy: How We Work and Where We're Headed"
In this session, Scott will provide an inside look at how the department is structured to support long-term success. Attendees will gain insight into how leadership, collaboration, and clear processes drive effective talent development, along with the strategic direction guiding their work at one of England’s top academies.

Presentation 2 – Men’s Conference
Sunday, December 14 | 11:30-12:15
"Thinking Outside the Box: Exploring New Pools of Talent"
This forward-thinking session explores Aston Villa’s innovative approach to scouting and recruitment. Scott will share real examples of how the club is breaking traditional molds to identify untapped talent - from rethinking search parameters to expanding into non-traditional markets. Expect practical takeaways and fresh perspectives on modern talent ID.

About the Conference
Men’s International Football Conference
December 12-14, 2025

A dynamic three-day event bringing together top professionals from across Europe and beyond, the Men’s International Football Conference is a hub for innovation, strategic thinking, and practical development in the modern game.

Highlights:
-8 expert speakers
-14 topic-driven presentations
-1 joint session with the Women’s Conference
-Networking opportunities across clubs, federations, and roles

Featured speakers include:
Gareth Jennings - Group Sporting Director, Harburg Group
Eric Boersma - Head of Expertise, KNVB
Scott Curry - TID Project & Development Manager, Aston Villa
Paul Gray - Academy Manager, Blackburn Rovers
Robin Pronk - Academy Manager, FC Utrecht
Shawn Bishop - Head of Methodology & Coaching, Royale Union SG
Byron Bakker - Head of Academy, FC Groningen
Tomás Pereira - Football Analysis Specialist, Swedish FA (SvFF)

Tickets:
Early Bird Full Pass: DKK 1,899 / €255 (until September 30 – limited to 50)
Single-day passes also available

Learn more & Register Now: https://internationalfootballconference.com/

24/09/2025

We’re proud to welcome Henderika Kingma to the Women’s International Football Conference 2025.

Henderika will be delivering two insightful presentations during the event.
The first is a joint session with Byron Bakker, Head of Academy at FC Groningen, titled "Building Synergy Between Men’s and Women’s Football in Your Organisation." This presentation will explore how clubs and federations can create stronger, more unified structures by fostering meaningful connections between their men's and women's football programs.
Her second presentation is titled "Women’s Football at FC Groningen - How We’ve Built the Women’s Game Within Our Club." In this session, Henderika will take us through the journey of how the women’s program has developed at FC Groningen - from laying the foundations to planning for sustainable growth in the years ahead.
One of the main goals of this year’s conference is to promote collaboration between the men’s and women’s sides of the game. The joint session from Henderika and Byron is a perfect example of the type of integrated thinking we believe will drive the future of football, in both the men’s and women’s sectors.

Presentation 1: (Joint session with Byron Bakker)�Friday, December 12 | 20:00–20:45�"Building Synergy Between Men’s and Women’s Football in Your Organisation"�A look into how clubs and federations can create meaningful alignment between men’s and women’s football to strengthen the overall structure and culture of their organisation.

Presentation 2:�Saturday, December 13 | 9:30–11:15�"Women’s Football at FC Groningen - How We’ve Built the Women’s Game Within Our Club"�This session will explore the development of women’s football at FC Groningen - including how the program was built from the ground up, key lessons learned, and the vision for future growth.

Women’s International Football Conference
December 12–13, 2025

Two inspiring days dedicated to the future of the women’s game, spotlighting leadership, performance, talent pathways, and innovation.

Highlights:
6 expert speakers
9 in-depth presentations
2 panel discussions – including one joint panel with the Men’s Conference
Shared networking and dining with Men’s Conference attendees for cross-sector collaboration

Confirmed speakers:
Amanda (AJ) Goodwin – Women’s Academy Manager, Manchester United
Dr Danielle Prescott – Talent Scout, The English FA & Associate Dean, UCFB
Henderika Kingma – Women’s Football Manager, FC Groningen
Byron Bakker – Head of Academy, FC Groningen
Sean Burt – Head of Women’s Recruitment, Heart of Midlothian F.C.
Tomás Pereira – Football Analysis Specialist, Swedish FA (SvFF)
Panel moderated by Mathew Pearson – Head of Performance Analysis, Al Qadsiah

Tickets: Early Bird Full Pass: DKK 1,399 / €189 (until September 30 – limited to 50)
Regular Price: DKK 1,899 / €255

Learn more and register: https://internationalfootballconference.com/womens-intfc-2025/

Sharp Focus Advisory

23/02/2026

06/02/2026

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26/11/2025

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