The WinRate

02/10/2025

We obsess over ROAS… but who’s actually tracking the ROI of sales training?

Ad spend gets measured down to the decimal.
$1 in, $3 out → we celebrate.
But when it comes to training the team that actually closes those leads… silence. No dashboards. No ROI tracking. Just “hope it works.”

Here’s the crazy part: a 1% bump in close rate often generates more revenue than shaving CPMs or tweaking creative. Yet sales training ROI is the invisible metric almost nobody talks about.

Why do we measure ads to death, but not sales training?

30/09/2025

The hype around AI doesn’t match how people are really using it.

Everyone talks about “AI replacing jobs”… but the data tells a simpler story.

I saw this breakdown from OpenAI on how teams used ChatGPT Enterprise in their first 90 days.

And the top 3 use cases were super clear:
1️⃣ Writing & text generation
2️⃣ Factual “how-to” help
3️⃣ Computer programming

That’s it.
Most people are just using it to write faster, explain things better, and code cleaner.

Stuff like creative brainstorming, data analysis, even media generation shows up… but way less.

And things like translation, math, or “personal advice”? Almost nobody touches it.

AI isn’t some magic future robot.
It’s just a tool that takes the boring stuff off your plate so you can focus on the real work.

26/09/2025

🛑 Stop being the babysitter.

Your job as a sales leader isn’t to listen to every call… it’s to scale outcomes.

Managers waste hours nitpicking calls when AI can flag what matters in seconds.
🚨 Alerts if a rep goes off script.
📄 Cheat sheet delivered instantly to fix the mistake.
⚡ No backlog of call reviews — feedback happens in real time.

This shifts the game:
- You manage the numbers, not the noise.
- Reps get better without you holding their hand.
- Revenue grows while you focus on strategy, not babysitting.

Want to see how AI can free you from call babysitting? Let’s talk

25/09/2025

Last night I had a chance to connect with Kayvon Kay — sales coach, host of one of the top 3 Apple podcasts in sales, and someone whose team has done over $375M+ in the high-ticket closing space.
We ended up chatting about how sales teams should be using AI — and his perspective was sharp.
Most teams are still doing things the old way: managers replaying calls, reps practicing on live prospects, role plays that don’t feel like real pressure.
But the teams that are really winning right now? They’ve got zero resistance to AI:
AI flags when someone goes off script
Reps get instant cheat sheets after calls
Managers skip hours of call reviews and just get the key signals
What really stood out: the biggest gap in sales won’t be between “good” and “bad” closers anymore. It’ll be between those who let AI multiply their skills… and those who don’t.
Curious — what do you think? Do you see AI as an advantage, or more of a threat?

22/09/2025

Think about how an NBA team preps for the finals.

They don’t just sit around watching old game footage.
They don’t run scrimmages with no scoreboard or pressure.

Why? Because that’s not real training.

But here’s the thing… that’s exactly what most sales teams are still doing.
👉 Managers listen to one random call and drop feedback.
👉 Teams run role plays that never really feel like a live prospect.

Both help a little, but neither actually shows you why deals are slipping.

That’s why I started using what I call diagnostic training.

Here’s how it works:

1️⃣ Quantify the mistakes. Look at the real calls. Spot the patterns. See which mistakes hurt the most.
2️⃣ Target & Transform. Build a simple action plan to fix those exact problems for each closer.
3️⃣ Lock & Leverage. Make the new habits stick and spread them across the whole team.

It’s simple, but it works—because it’s built on reality, not theory.

So let me ask you this:
If you could fix ONE mistake your team keeps repeating… which one would you pick first?

19/09/2025

Ever lost energy before you even said hello?

That’s not a script problem.

Before discovery, intent, or recon… there’s something else.
And it silently determines whether you close or not.

👉 It’s your attitude.
Because attitude is fragile.

One foreign name in the app → energy drops.

One $10K budget instead of $50K → confidence slips.

One “odd niche” like wigs → conviction wobbles.

But here’s the truth: if you don’t control your state, the prospect controls the call.

That’s why I use a 90-second Pre-Call Reset.

It locks me into certainty, purpose, and conviction every single time.

Want the reset? Comment RESET and I’ll share it.

18/09/2025

Most people think deals are lost because of “objections.”

Not true.

Deals are lost because the closer drops their altitude.

Altitude is when your conviction soars higher than the prospect’s doubts.

It’s when your certainty outweighs their uncertainty.

That’s why the eagle catches the mouse — not because it debates better, but because it flies higher.

In sales, altitude = energy + speed + conviction.

If you lose that altitude, you lose the deal.

That’s why I help sales teams diagnose “altitude drops” in their calls — and train them to fix it before the deal hits the floor.

What do you think is harder: keeping altitude in a tough call, or building it before the call even starts?

17/09/2025

Most reps think the close is the end of the sales process.

But here’s the truth: the real relationship doesn’t begin until the client invests.

All the calls, discovery questions, demos… that’s just courtship.

The moment they make the payment, that’s when trust shifts. That’s when the relationship actually starts.

How do you define “the close” in your sales process?

16/09/2025

15/09/2025

Ever seen your profile traffic double in a week?

I just pulled a 129% jump in visits… and it wasn’t from ads, spam, or cold outreach.

The twist? I let a ChatGPT agent do the work. 🤯

👉 I recorded the whole thing

Then ask yourself: how could this work in your sales process?

14/09/2025

Most sales training fails miserably.

Because watching modules isn’t the same as building muscle memory.PowerPoint decks and one‑off workshops don’t translate into real conversations.

Top performers practice—daily.

They roleplay objections with a coach, teammate or an AI co‑pilot, debrief their calls, and constantly refine. If you want to close more, you need reps—not theory.

Replace passive learning with active simulations and coaching. Your future self (and pipeline) will thank you.

How often do you practise before going live with prospects?

13/09/2025

Stop talking and start listening.

Most sales reps think the secret is saying more.

But the top 1% do the opposite.They ask questions that unlock the real pain behind a prospect’s words. They listen for buying signals most people miss. And they use tools (including AI that transcribes and analyses calls) so they can stay present instead of taking notes.

When you spend less time pitching and more time understanding, closing becomes a natural next step.What’s the best question you ask to get prospects talking?