Luke Selway Online Strength Coach

Luke Selway Online Strength Coach I help people get stronger to move past their limitations to pursue the lifestyle and activities they want while training around their busy schedules

02/09/2026

Sumo deadlift isn’t a completely different exercise from conventional, but there are some basics that people don’t know about when they first try it.

The same overall rules still apply: keep the bar over roughly the middle of your foot, keep yourself balanced over the bar, and don’t let it drift away from you.

What changes is your stance. The wider you go, the more vertical your shins need to stay. You can’t just bring your knees forward towards the bar like you would in conventional, because now your thighs, knees and feet are pointing outwards.

Sumo should also feel a little less like a hinge and a little more like simply standing up.

One cue I really like is imagining you’re trapped between two panes of glass — one in front of you and one behind you — and you’re trying to squash them together.

Instead of throwing your hips backwards and your head forwards, try to stay tall and move within that narrow corridor.

And don’t be surprised if sumo feels brutally hard off the floor. That’s usually where the hardest part of the lift is. Once you actually break the floor, it should generally get easier.

Have you tried sumo before?

Getting stronger isn’t always about doing more of the thing you want to get stronger at.Early on, specificity works incr...
31/08/2026

Getting stronger isn’t always about doing more of the thing you want to get stronger at.

Early on, specificity works incredibly well. More squat, bench and deadlift usually means more practice, better technique and faster progress.

But eventually, that same approach can become a trap.

You keep pushing the same movements harder, adding more volume or more intensity, while things like muscle mass, general fitness and recovery capacity start getting left behind.

And then progress slows anyway.

That’s where I think “side quests” become really useful.

Spend some time building muscle. Improve your conditioning. Try strongman. Go running. Do something that gives your body and your brain a break from the exact same loading patterns.

You don’t have to stop caring about strength.

Sometimes doing something less specific for a while is exactly what helps you come back and make better progress long term.

27/08/2026

So I think I'm incapable of just picking a normal hobby... 😅

I have recently added sprints to my training plan on the weekend and it's only been a few sessions and I'm already taking it too seriously. I'm filming from multiple angles, reading official sprinting guidelines, adding gear to my Amazon cart...

Don't get me wrong, part of this is because I find it fun, so i guess this was inevitable.

But is anyone else also incapable of doing a hobby casually?

18/08/2026

The term “science-based” training has been wildly comandeered in the fitness industry.

I sat down the other day to address some frequently asked questions I get as a coach. One of the questions was around how I use data and research in my coaching and training.
I think that there is great value in approaching your training with scientific methods. In fact, I think all coaches have a responsibility to be staying up to date with the latest research. But that doesn’t mean blindly copying whatever was done in the latest study or turning one methodology into some new cult-like movement.

The research is incredibly useful, but it gives us principles and a good starting point, not a set of rules that need to be followed verbatim.

Coaching happens when we take those principles and apply them to the actual, living and breathing person in front of us.

We make a decision based on the best information we have, see how they respond, and then adjust from there.

That feedback loop matters.

Science should inform the process. It shouldn’t replace thinking.

ining

I didn’t grow up knowing I was going to be a powerlifter. I just kept trying things.Some I enjoyed for a while. Some I w...
17/08/2026

I didn’t grow up knowing I was going to be a powerlifter. I just kept trying things.

Some I enjoyed for a while. Some I was terrible at. Some taught me things I still value.

But eventually I realised that what kept me interested was having something difficult to work at, being able to see myself progress, and knowing there was always another level to reach.

Powerlifting happened to be the sport that gave me all of that.

I found my thing.

And I think that experience has influenced the way I coach now: I’m far less interested in convincing everyone to train the same way than I am in helping people find a way of training they actually want to keep doing.

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