Roos & Co

Femininity | Empowerment | Breaking stigmas

I help her create a successful foundation for a thriving life, focussing on wellbeing, money and career.

27/05/2026

What a blessing to turn the page to 35 the way I did last weekend!! Still reminiscing all the sweet birthday wishes and memories I made together with my family 🥹💗

Something I’ve learned at 35:
You do not become magnetic by having it all figured out. You become magnetic by being so genuinely alive in your own life that people cannot look away.

That aliveness has a source.

For me it came from learning to lead from my own energy.

My body, my cycle, my Human Design as a Manifesting Generator, my inner trust built over years of choosing myself. The authority I learned to feel before I could even explain it with words.

This is not a theory for me, it’s how I have built everything > my life, my business, my relationships.

And on June 3rd I am putting it all together in one session.

The Feminine CEO Method: how to lead your life from your own energy.

For the woman who is done running her life on someone else’s terms.
→ You will leave this session with a completely different relationship to your own energy.

Tuesday 3 June | 13:00 CEST | Free | Replay available for one week

You’ll find the link to sign up in bio. Can’t wait to meet you next Wednesday 😘

With love, Roos

24/05/2026

I turned 35 today and i love a good moment of honesty

There was a time in my 30s where I looked at where I am and felt the complete nerves. No husband, no kids. It wasn’t the timeline I had in my head when I was younger.

And then something shifted.

Because when I actually looked at my life, really looked at it, I could not believe how full it is and how aligned it feels. How much I have built, unlearned, become 💗

This is what I know about magnetism: you do not become magnetic by having it all figured out. You become magnetic by being so genuinely alive in your own life that people cannot look away.

That is what 35 feels like for me.

We are so early. The best chapters are not behind us, they are the ones we are walking into right now, on our own terms, in our own time.

I’m not going to hide it. I still very much want a family of my own, a great partner, kids, all of it. And I know it will come when the timing is right. It’s already planned for the future, I can feel it.

What is one thing your 35 year old self, or whatever age you are right now, is more proud of than she expected to be?

With love, Roos

How does this feel?

21/05/2026

While everyone is asking AI what to create, I am sitting in silence waiting to receive it. Just like Michael did.

In the bath or in my living room sitting at the coffee table just “being”. But it could also look like me walking around with no phone and a pen + paper nearby just in case.

The more I sit in silence, the more comes through. Ideas, clarity, the things I actually want to say. A conversation with my own soul that I would have missed if I had picked up my phone (again) instead.

Most people have lost this and that is because the world got noisy with social media -but mostly AI- and nobody told them to stop listening to it and trust their own voices.

This is what I mean when I say lead from your own energy.

If you want to find your way back to yours, I am hosting a free live session on June 3rd. The Feminine CEO Method.

You’ll find the link in my bio. 💗

With love, Roos

19/05/2026

I was a hard-working girl and knew exactly what was expected of me to succeed in life. I was capable, and I was super driven.

Yet I still went to bed most nights feeling like I was performing a version of my life rather than actually living it.

The way back did not start with a clear mission. It started with a question I had stopped asking.
What do I actually want?

And the answer I found to that question on my way back did change everything.

Not just how I run my business, but how I fell back in love with my own life. It’s in the way I make decisions and the way I show up and feel aligned. But also how I feel in my own body on a Tuesday morning.

That journey is what I am turning into a (free) exclusive session.

The Feminine CEO Method. How to lead your life from your own energy.

This is for the woman who is capable, driven, successful enough on the outside, and still feels like she is performing a version of herself rather than living as her.

→ You will leave this session with a completely different relationship to your own energy. Because your personal energy is not something to manage. It is the thing you lead from. 💗❤️‍🔥

The Feminine CEO Method is something I have been living and teaching for years. And in this session, I am finally putting it all together -your energy, your cycle, your Human design, your inner knowing- and showing you how to lead from there.

Wednesday 3.06 | 13:00 CEST | Replay available

Save your seat here through the link in my bio.
I am so happy -and so can’t wait- to welcome you on June 3rd!

With love, Roos

P.S. This masterclass is the beginning of something bigger. More on that very soon.

12/05/2026

I have been shrinking my mission to fit a box. I am so done with that box.

For months I sat with something that would not leave me alone. Not a new strategy, not a new offer, not a rebrand in the traditional sense.

A knowing.
One that was bubbling up inside of me.

That what I am here to do is bigger than I have been letting it be.

That becoming a Feminine CEO was never just about business. It was always about coming home to yourself. Your body, your energy, your intuition, your life on your terms.

So I sat with that

When I laid my oracle cards to explore my energy for May, and the answer I had been searching for just landed.

And yes, I love a woo-woo moment. I am too much of an intuitive being not to. 😉

The second it landed I went straight to Telegram and recorded a voice note. Just for me, so I have something to hold the feeling and thought before it slipped.

I replayed it about 30 times.

Then I knew it was not just for me.
So here we are. Unfiltered by me, sharing my back garden with my flowers. 💗

This is about what happens when your mission outgrows the box you have been putting it in. And the moment you decide you are done shrinking it to fit.

I turned it into a 7 minute podcast episode. The most honest thing I have shared in a while.

For all the women who feel ready to step into their Feminine CEO identity. In business, in life, in all of it.

It is in my bio and once you’ve listened to it do come tell me what lands for you after you listen. 😘

With love, Roos

11/05/2026

I have been shrinking my mission to fit a box. I am so done with that box tbh!

For months I sat with something that would not leave me alone. Not a new strategy, not a new offer, not a rebrand in the traditional sense.

A knowing.
One that was bubbling up inside of me.

That what I am here to do is bigger than I have been letting it be.

That becoming a Feminine CEO was never just about business. It was always about coming home to yourself. Your body, your energy, your intuition, your life on your terms.

So I sat with that

When I laid my oracle cards to explore my energy for May, and the answer I had been searching for just landed.

And yes, I love a woo-woo moment. I am too much of an intuitive being not to. 😉

The second it landed I went straight to Telegram and recorded a voice note. Just for me, so I have something to hold the feeling and thought before it slipped.

I replayed it about 30 times.

Then I knew it was not just for me.
So here we are. Unfiltered by me, sharing my back garden with my flowers. 💗

This is about what happens when your mission outgrows the box you have been putting it in. And the moment you decide you are done shrinking it to fit.

I turned it into a 7 minute podcast episode. The most honest thing I have shared in a while.

For all the women who feel ready to step into their Feminine CEO identity. In business, in life, in all of it.

It is in my bio and once you’ve listened to it do come tell me what lands for you after you listen. 😘

With love, Roos

10/05/2026

Not a morning routine. Not a productivity hack. Ánd definitely NOT another thing to optimise.

This.

The woman who has built her work around what lights her up does not need motivation. She does not need to push through. She does not need to drag herself through the week hoping Friday saves her.

She just needs the music loud enough.

This is what I am building Roos & Co around. Not just businesses that make money, but women who are so deeply in their energy that success becomes the natural outcome.

Feminine CEO is not a title. It is a feeling.
And when you find it, you will not want to stop.

Which is exactly the point.💗❤️‍🔥

With love, Roos

10/05/2026

She was in the attic. Building a children’s clothing business from nothing, with my dad in and out for film projects.

She loved us, and that love became her motivation to gift us the best possible life, even if that meant working sometimes 7 days a week to give us that.

And she did all of it, my super mom.

From that attic, to a successful children clothing business to investing in real estate.

to becoming the kind of woman who would never call herself a self made millionaire but absolutely is one.

Fun fact: All my aunts are entrepreneurs. I grew up thinking this was just what women did.💁🏼‍♀️

What I did not understand as a little girl was why she was always working. I missed her and preferred time with her to another day at the after school kindergarten.

I did not always have her the way I wanted her.

What I understand now is that she was doing it for us.
So we could have the best lives she knew how to give.

And when I was at my lowest in 2024 (ended a long-term relationship, searching who I was and what my mission looked like), with only 1500€ left in my account and barely believing in myself, she was the one who said yes because she believed in me.

She said go invest in that coach. Invest in yourself, because I trust you.

That decision changed everything for my life.

Today I am building a business I love, on my own terms, in a way that feels aligned to who I am. And one of the biggest reasons I am building it the way I am is because I want to be present for my children one day in the way I sometimes wished she could have been for me.

She gave me the blueprint and the fire. I am just making it my own.

She teaches me so many things the list is too long to capture in one post honestly!

Mom, I love you more than this caption can hold. And I cannot wait to be back in the Netherlands by the end of June, to be finally close again, finally making up for lost time.

Happy Mother’s Day 💘

06/05/2026

I used to think the long list of things I tried and quit meant something was wrong with me.

It took me years to see it for what it actually was.

Every single one of them brought me closer to this. To the work I was always meant to do.

Swipe through and then come find me in DMs or the comments 💗

With love, Roos

Adresse

Friedrichstrasse
Berlin
10117

Öffnungszeiten

09:30 - 18:00

Webseite

http://www.roosand.co/

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