18/06/2026
“Beyond Yourself” is more than a campaign line. It is an attitude.
With our new long-term brand campaign, we put the spotlight not on the product, but on what truly drives progress: dedication, detail and the moments no one sees.
In three documentary-style stories with Mike Maignan, Oliver Baumann and goalkeeper-coaching legend Frans Hoek, we show what growth looks like away from the spotlight — taping fingers, washing gloves, passing on experience.
This attitude drives us at uhlsport, too. What counts comes together in many small moments: in the detail work on the cut, in the materials, and in the daily dedication with which we keep improving our products for athletes, teams and team sports.
For our trade partners, “Beyond Yourself” creates a strong brand platform with dedicated campaign assets and POS materials to support visibility, storytelling and sell-through.
Because pushing beyond yourself is not a standard we set only for athletes — it is one we set for ourselves.
Learn more: https://brand.uhlsport.com/en/beyond-yourself/
Beyond Yourself.
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