Monta Americano CR

22/04/2026

22/04/2026

👌

In 1985, Lane and Tuff started traveling the road together, and rodeo was never the same 🤠

16/04/2026

Lane frost 🔥

16/04/2026

Tuff Hedeman takes on Bodacious in the bull riding division, 1995.

#1995

16/04/2026

👌🐂

Lane Frost • Jim Sharp • Tuff Hedeman
Three icons, one moment — built on grit, courage, and pure rodeo spirit. 🐂💪

16/04/2026

🐂

The protective vest in bull riding exists today because Cody Lambert refused to accept that losing a rider was just “part of the game.” After the tragic loss of his close friend Lane Frost in 1989, Lambert took action. He looked beyond the arena, studied protective gear from other sports, and created something that would change bull riding forever.

What started as a simple idea became a lifesaving innovation. The vest was built to absorb impact, protect vital organs, and still allow a cowboy to move freely in the fight against a bull. At first, not everyone believed in it. But over time, it proved its worth in the dirt, ride after ride.

Today, every time a rider nods his head, that vest carries more than protection. It carries legacy, respect, and the determination to make the sport safer without losing its soul. 🤠🔥

16/04/2026

14/04/2026

🐂💪