Yutang Sports

07/05/2026

SportAccord has confirmed that the SportAccord Convention will take place in Baku, from 9-13 May 2027. Recently named World Capital of Sport, the capital city of Azerbaijan will provide an exceptional setting for what promises to be one of the most anticipated editions of the Convention in recent years, bringing together leaders from the world's sports industry.
http://en.ytsports.cn/news-5300.html

SportAccord Convention confirmed for Baku, 9–13 May 2027

25/03/2026

The 2026 SportAccord Convention has revealed its theme "Shaping the Future of Sport in the Digital Age", setting technology, data, and artificial intelligence at the centre of global sport’s most pressing conversations.
Read more ➡️ http://en.ytsports.cn/news-5298.html

SportAccord Convention 2026 sets its sights on sport’s digital frontier

22/08/2025

When Chinese Innovation Meets the Global Stage, How Can Brands Make a Lasting Impression? gives its new story during its sponsorship with the new

When New tournaments Meets New Tech, the Old Friend of Football Has New Stories

03/11/2024

Hisense becomes the first global sponsor of FIFA Club World Cup 2025, further advancing its sports marketing strategy and global expansion, with an ultimate goal to build a world-class enterprise and brand

Hisense Named Official Partner of FIFA Club World Cup 2025

23/07/2024

Read our special expert column from Professor Simon Chadwick, who shares professional insights on the growing sponsorship maturity of Hisense and other Chinese brands in the past , as well as prospect on future challenges in long-term brand development.

Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands

08/07/2024

During SportAccord 2024, Yutang Sports had an in-depth conversation with Andreas Zagklis, Secretary General of FIBA, who shared insights on FIBA's strategic planning, development goals, and prospect on Chinese market.
Read the full interview➡️ http://en.ytsports.cn/news-5284.html

02/07/2024

Stay tuned on SportAccord 2024 Insights series⬇️
The MediaAccord ‘Paris through the media lens’ session featured fascinating insights from Yiannis Exarchos, CEO of OBS and Pierre Galy, AFP Head of Sports, into the most technologically complex and visually stunning 🔥

SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!

01/07/2024

During SportAccord 2024, Yutang Sports took an in-depth conversation with Yiannis Exarchos, CEO of OBS and Executive Director of Olympic Channel, who reacts to the digital transformation of media broadcasting ecosystem and OBS' innovative strategies for .
Read more➡️ http://en.ytsports.cn/news-5282.html

17/06/2024

During SportAccord 2024, Yutang Sports took an in-depth conversation with Thomas Lund, Secretary General of
BWF — Badminton World Federation, who shares insights on BWF’s continuous efforts and achievements in business development, digitalization, and Chinese market expansion.
Read the full interview⬇️
http://en.ytsports.cn/news-5281.html

12/06/2024

Stay tuned on SportAccord 2024 Insights series⬇️
The ‘Touchdowns, Home Runs and Slam Dunks’ panel session shares brilliant takeaways from North America's leagues on how to grow brand awareness in creative ways at digital era
Read more⬇️

SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks