The LightSpray Cloudboom Strike 2. Introducing the next generation of race-day speed. Available now.
Built for when the urge to fade starts to surface, and the race really begins. Feeling takes over as you reach for a new gear. Somewhere beyond where you thought your legs could take you.
Powered by the new CloudTec Sphere™ cushioning system and podium-proven by three-time Olympic medalist Hellen Obiri.
When you race for the feeling, Marathon PBs don’t stand a chance.
#RunOnClouds
On’s first professional Sprint Team is here. Based in Los Angeles, OAC Sprint brings together world-class athletes and coaches to push the limits of what is possible in running.
Four founding members pave the way: Samirah Moody, Benjamin Azamati, Johnny Brackins and Max Thomas. An elite roster of athletes that are shaping the future of short-distance track.
Coach John “JB” Bolton will lead the coaching staff supported by Harrison Smith. Together, they will guide our athletes as they compete for podiums around the world. All working together to build the foundation of OAC Sprint.
In the words of Coach JB, “Our mission is to win on the biggest stages while creating a team environment that inspires the next generation.”
Off the blocks. Onto the global stage. OAC Sprint is ready.
#DreamOn #OACSprint
We gave @billy.menezes a wildcard deck and one challenge: blow our tennis players’ minds. 🪄🎾
#DreamOn
Stop scrolling. Listen close. Feel it. 🏔️
For the next 90 seconds, listen to the trail and feel our latest technology, CloudTec Connect™, through the words of our Co-Founder Olivier Bernhard.
Start your own dialogue with dirt. Experience it all in the Cloudsoma: dream-on.co/OnCloudsoma
#DreamOn
On Squad Race is back and bigger than ever. More cities. More crews. More runners. 🏁
The format is simple. It’s a 4x4 relay race against gravity, where each team member races down the spiral course and back up, before passing the baton. One steep incline at all-out effort.
The squad with the fastest combined time takes the crown and a ticket to LA to represent their city in the World Finale.
Find out where the world tour is heading in 2026: dream-on.co/SquadRace
#DreamOn #OnSquadRace
LightSpray Cloudmonster 3 Hyper ☁️
The lightest monster ever made. ☁️
The LightSpray Cloudmonster 3 Hyper – laceless, almost weightless and designed with Helion™ HF hyper foam to ensure maximum cushioning and a return on energy.
Shop now in North America. Available globally April 16.
🔗 dream-on.co/LSCM3Hyper
#DreamOn #LightSpray
When the energy you put in comes straight back 🔄
The Cloudmonster 3 stores your stride and sends it forward with Triple Layered CloudTec® for real rolling energy. Your effort, echoed.
Shop now: dream-on.co/Cloudmonster3FB
#DreamOn #RealEnergy
On | Real Energy with the Cloudmonster Collection
This is the Cloudmonster Collection.
This is Real Energy. ⚡️
What does #RealEnergy mean to you?
Soundtracked by Fred again and Jamie T
Shop now: dream-on.co/RealEnergyFB
#DreamOn
We heard good things come in threes.
The Cloudmonster Collection like you’ve never seen it before.
Endless energy coming soon. 🔋
#DreamOn #RealEnergy
Movement is woven within the beauty of the unpredictable. Sudden downpours, the chaotic alignment of rush hour, or unexpected pockets of light and calm, are all absorbed as part of our everyday living.
LOEWE × On
Live 16 October
https://dream-on.co/LOEWEXOn
The distant beat of footsteps on concrete, swift movements and sculptural silhouettes: the Cloudsolo was crafted for the city and beyond.
LOEWE × On
https://dream-on.co/LOEWEXOn
On ThermaTec™. Seriously insulated. ❄️
Embrace the cold days with lightweight PrimaLoft® insulation that holds the heat when temperatures start to drop. 📉
Shop now: https://dream-on.co/cold-weather-gear
Seriously quick-drying. Seriously tested. 💧
Lightweight, moisture-wicking On DryTec™ fabric helps keep you dry and cool in unpredictable climates. All-weather gear made for the unexpected.
Shop now:https://dream-on.co/cold-weather-gear
Seriously insulated. Seriously tested.
Outsmart the cold with lightweight On ThermaTec™ PrimaLoft® insulation that locks in warmth without bulk. ❄️
Shop now: https://dream-on.co/cold-weather-gear
Weatherproof your plans with On GuardTec™. 🌧️
Outerwear engineered to have your back. In unpredictable conditions…and park sprinklers. 🤸
Seriously waterproof. Seriously tested.
Shop tomorrow, 2 October.
Head out and stay out with On GuardTec™. Wind- and waterproof protection built for the unpredictable. ☔️
Seriously waterproof. Seriously tested.
Shop tomorrow, 2 October.
Nothing in the way. From head to toe.
On × BEAMS × REI Co-op. For stories worth exploring.
Live now. https://bit.ly/426D8ou
For the detour you’ll brag about later. 🧭
World record-holding stone skipper Kurt Steiner is in search of the ultimate throw. His record? 88 skips. All in. Outdoors.
On × BEAMS × REI Co-op. For untold adventures.
Limited collection drops 25 September.
Meet, Burna Boy, our new Clubhouse President.
Together, we're shaking up sports culture, one sport at a time.
Find out more: https://bit.ly/3UZU77X
#DreamOn
Meet Cloudboom Max
Meet Cloudboom Max. Your marathon secret weapon. 👋
Running a marathon is a big deal. Nerves. Excitement. ‘What did I sign up for?’ moments. All of the above? 🙂↕️
Most supershoes assume you’ve done this before. Cloudboom Max doesn’t.
Shop now: http://bit.ly/461FWEH
#DreamOn #CloudboomMax
Meet Max 👀
Shaking it up. Right out of the box. 👀
Fast and steady. Max has got your back. 🤝
Members-only access available now: http://bit.ly/461FWEH
#DreamOn #CloudboomMax
From the first step to the final spirit. Every second counts. ⚡️
Training by On with pro hurdler Ditaji Kambundji.
Discover the collection: https://bit.ly/4mLj2YR
#DreamOn #CloudpulsePro
From showing up to showing how it’s done. 👏
Training by On with Ben Shelton.
Discover the collection: https://bit.ly/4mLj2YR
#DreamOn #CloudpulsePro
From lifting weights to lifting off. ⛷️
Training by On with freestyle skier Andri Ragettli.
Discover the collection: https://bit.ly/4mLj2YR
#DreamOn #CloudpulsePro
From extra reps to straight sets. 🏆
Training by On with Iga Świątek.
Discover the collection: https://bit.ly/4mLj2YR
#DreamOn #CloudpulsePro
Be every you with Zendaya.
Sometimes it feels like the world is telling you who to be. Do you have to choose?
#DreamOn #Zendaya
QUIET ON SET!
#Zendaya’s rehearsing.
Coming Thursday 🌗
#DreamOn
New levels of effortless? 👀
A smooth, ultrasoft ride mile after mile. Or meeting after meeting. 🤭
#CloudsurferMax
Kept the best. Maxed out the rest. 🪄
An evolution of the Cloudeclipse that started in the lab is brought to life on your weekend long runs. The same double layer of CloudTec Phase™ that provides an ultra-soft and smooth ride is taken to the next level with Cloudsurfer Max.
Optimised lockdown. Enhanced sensation. Softer cushioning. 📈
#CloudsurferMax
Welcome to the family, Cloudsurfer Max. 👋
What do they all have in common? CloudTec Phase™.
CloudTec Phase™ delivers an effortless and smooth ride, with the perfect balance of rigidity and flex. It is tailored for softness – no matter the surface or your goals.
#CloudsurferMax
The Cloudsurfer Max - a new and improved version of the Cloudeclipse.
Introducing The Big Softie to our On Athletics Club (OAC) pros.
#SoftWins #CloudsurferMax
Soft Wins with the On Athletics Club
Winning races by putting your feet up?
See the #OnAthleticsClub (OAC) pros Alicia Monson, Dylan Jacobs and Maia Ramsden in one of their softer moments.
Discover the Cloudsurfer Max: http://bit.ly/3Gta431
#SoftWins #CloudsurferMax
On | Soft Wins with Hellen Obiri
Knowing when to go hard and when to go soft. That's the secret to running. Just ask three-time major marathon winner Hellen Obiri.
The Cloudsurfer Max. Softness that goes the distance.
Discover more: http://bit.ly/4eOOgLE
#SoftWins #CloudsurferMax
New Cloudboom Strike colors 👀
Built for marathons. Race-day ready. ⚡
N️ew colors of the Cloudboom Strike are here. An ultra-responsive and ultra-cushioned road shoe designed for maximum speed when it matters most.
Get your next PB here: http://bit.ly/4kBzWrm
#DreamOn #CloudboomStrike
