12/05/2026
Beyond Normal was a fantastic and inspiring event. More than anything, it was amazing to experience the collaborative and vibrant spirit within the local framebuilding community. Advice, feedback, tips and tricks were shared freely; much more a feeling of “we’re building something worthwhile together” than competing for customers in a niche market.
At the same time, I found myself on the receiving end of a lot of puzzled looks from visitors trying to reconcile a steel bike without suspension, gears or a dropper post with their expectations of what a “mountain bike” should look like.
“It’s an off-road adventure bike.”
“Yeah, but why no suspension? Why no gears?”
“Why make it harder?”
I struggled at first to explain the ethos behind Stray in practical terms - features, benefits, geometry, ride feel. Then I remembered why I started it.
I wanted a bike that harkened back to a time when adventure was less about marginal gains, FKTs, biohacking and following a line on a screen, and more about curiosity, uncertainty and self-reliance. A time of waxed canvas, paper maps and compasses, cedar canoes, leather boots, some derring-do and perhaps a little naiveté.
Yes, you can go faster. You can go lighter. You can optimize until the hard becomes easy, until the daring becomes assured, until “having done” matters more than “doing.”
If that’s what you’re after, this may not be your bike , and that’s perfectly okay. Really.
At some point, more becomes enough.
🤙