Sports Business Research Academy

20/01/2026

⚽📊 FC Schaffhausen, a Swiss football club with a rich history, is currently undergoing an organizational transformation fueled by new investment and heightened ambitions. In light of their search for a new CEO, I have outlined my thoughts for how leadership could navigate these challenges and capitalize on this new chapter:

FC Schaffhausen, a Swiss club with a rich history, is currently undergoing an organizational transformation fueled by new investment and heightened ambitions. In light of their search for a new CEO…

20/04/2025

🥊🏛️📹

20/04/2025

🥊🏛️

20/04/2025

🥊🙌

22/02/2025

🏟️ Sensoryscapes in Swiss Ice Hockey Arenas: Enhancing the Spectator Experience at HC Ambrì-Piotta Games

Read the research article here: https://journals.library.brocku.ca/index.php/jess/article/view/5006

19/02/2025

🏒🥅 How EHC Olten's Club Brand Influences the Sky Swiss League Brand: An Empirical Study in Swiss Ice Hockey

My current research examines how the Sky Swiss League, Switzerland’s second-tier professional ice hockey competition, can enhance its brand identity, strengthen fan engagement, and increase its rel…

23/11/2024

🏒📚📈There’s something special about lower hockey leagues like Switzerland’s Sky Swiss League—raw entertainment, devoted fans, & unpolished charm. With SIHF aiming to reposition it, here’s a high-level analysis of the league 👉

Note: While I truly enjoy watching the highest tiers of professional ice hockey in Europe or North America, I also have a deep appreciation for the lower tiers, such as the Sky Swiss League in Swit…

28/10/2024

10/09/2024

A brief introduction of what the 8 P’s of the marketing mix entail.

11/07/2024

🏟🎮 Learn how the metaverse is transforming fan engagement for spectator sports. The following article dives into the strategic integration of the 8 Ps—product, price, promotion, place, people, process management, phygital evidence, and personalization—to create immersive virtual experiences.

After having empirically examined the dimensions of perceived value that influence a sports fan’s intention to adopt a metaverse experience, I decided to write an article that discusses how t…