05/06/2026
if your goal is simply to “do your best,” what exactly are you aiming at?
for more than 35 years, psychologists edwin locke and gary latham studied one of the most replicated findings in performance science: specific, difficult goals outperform vague intentions.
the best fighters rarely step into competition with vague intentions.
they focus on something concrete.
because attention needs a target.
and effort needs a direction.
“do your best” isn’t a target.
it’s an intention.
and intentions are difficult to measure.