25/02/2025
Four years ago, I took a leap of faith and started AMF Coaching & Consulting.
But the truth is, this journey began long before that—when I was just a girl growing up in Siberia, dreaming of the tropical sun.
I chased that dream, building a career that took me to stunning destinations and working in luxury hotels where beauty and warmth surrounded me.
It seemed like I had found exactly what I had been looking for.
And yet, something was missing.
𝙄 𝙠𝙚𝙥𝙩 𝙖𝙨𝙠𝙞𝙣𝙜 𝙢𝙮𝙨𝙚𝙡𝙛: 𝙒𝙚 𝙘𝙖𝙣 𝙖𝙡𝙬𝙖𝙮𝙨 𝙛𝙞𝙣𝙙 𝙖 𝙥𝙡𝙖𝙘𝙚 𝙬𝙝𝙚𝙧𝙚 𝙩𝙝𝙚 𝙨𝙪𝙣 𝙬𝙞𝙡𝙡 𝙨𝙝𝙞𝙣𝙚 𝙪𝙥𝙤𝙣 𝙪𝙨, 𝙗𝙪𝙩 𝙝𝙤𝙬 𝙙𝙤 𝙬𝙚 𝙩𝙖𝙥 𝙞𝙣𝙩𝙤 𝙩𝙝𝙖𝙩 𝙨𝙖𝙢𝙚 𝙬𝙖𝙧𝙢𝙩𝙝 𝙖𝙣𝙙 𝙚𝙣𝙚𝙧𝙜𝙮 𝙬𝙞𝙩𝙝𝙞𝙣 𝙤𝙪𝙧𝙨𝙚𝙡𝙫𝙚𝙨?
That question led me to coaching.
At 38, after transitioning from hospitality to the diplomatic sector, I found myself in a job that looked great on paper but felt completely wrong.
I had followed the “better something than nothing” mindset,
only to realize I was lost, stuck, and unfulfilled.
I hired a career coach.
And for the first time, I stopped searching outside of myself for answers.
Through coaching, I uncovered my true values, strengths, and purpose.
𝙄 𝙡𝙚𝙖𝙧𝙣𝙚𝙙 𝙩𝙝𝙖𝙩 𝙛𝙪𝙡𝙛𝙞𝙡𝙡𝙢𝙚𝙣𝙩 𝙞𝙨𝙣’𝙩 𝙛𝙤𝙪𝙣𝙙 𝙞𝙣 𝙖 𝙩𝙞𝙩𝙡𝙚, 𝙖 𝙥𝙖𝙮𝙘𝙝𝙚𝙘𝙠, 𝙤𝙧 𝙖 𝙙𝙚𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣—𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙛𝙧𝙤𝙢 𝙖𝙡𝙞𝙜𝙣𝙢𝙚𝙣𝙩, 𝙛𝙧𝙤𝙢 𝙨𝙩𝙚𝙥𝙥𝙞𝙣𝙜 𝙞𝙣𝙩𝙤 𝙬𝙝𝙤 𝙮𝙤𝙪 𝙩𝙧𝙪𝙡𝙮 𝙖𝙧𝙚.
That realization changed everything.
It led me to create AMF Coaching & Consulting, named after my initials—
Anna Mohamed Fathallah—
but also standing for what I now guide others toward:
𝘼𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨, 𝙈𝙞𝙣𝙙𝙛𝙪𝙡𝙣𝙚𝙨𝙨, 𝙖𝙣𝙙 𝙁𝙪𝙡𝙛𝙞𝙡𝙡𝙢𝙚𝙣𝙩.
Since then, I’ve helped over 80 women navigate their midlife transitions, finding clarity, purpose, and the courage to step into careers and life that truly reflect who they are.
💡 What I’ve learned in these four years?
We don’t just need a change of scenery—we need to find our inner sun.
To everyone who has been part of this journey—thank you. Your trust, stories, and transformations inspire me every day ❤️.
Here’s to finding our own sun, wherever we are. ☀️