Alter Ego Sports

08/28/2026

08/05/2026

Forget aching wrists and sore shoulders. Upright hybrids are built for comfort, putting you in a relaxed riding position that feels natural. Whether it’s a quick spin around the neighborhood or an afternoon adventure, you’ll finish feeling as good as when you started. Test ride an upright hybrid this week!

07/07/2026

Build trails & community together! ....plus get some great swag.it’s time for another Alter Ego sponsored Dig Night. Please join us at Bison Butte (*mashkode-bizhiki (na)) to help maintain our beloved trails while also building a stronger community.

What to Bring: Work Gloves, Closed Toe Shoes, Hat, Water, Rake (if your have one available), Charged Cell Phone, Bug Spray

Manitoba Cycling will supply: Maintenance Tools, Maintenance Instruction (if needed), Water + Snacks

Access/Parking: Access off McCreary road (gates will open at 445pm). Please drive in slowly in respect for the residents (and the bison!) Google Map. If biking or walking access off the Trans Canada trail or FortWhyte Alive

Arrival: Register at the MCA tent to sign a waiver.Go to sea can to be assigned tool(s) and maintenance assignment/location by a MCA representative.

If you have additional questions contact the MCA at 204-925-5686

06/17/2026

Looking for the perfect Father’s Day gift? Surprise dad with an Electra Townie Go! for all day comfort and fun on any adventure! With an upright seating position, Electra’s patented flat foot technology, lights, fenders and a range up to 80km, this bike is ready to take on anything!

03/25/2026

SINGLES SALE. Score amazing deals on our last-in-stock bikes. With limited sizes and colours left, these bikes come with huge discounts - and since we can't reorder, you can snag a great deal right at the start of the season!

03/14/2026

NEW PRODUCT ALERT 🚨Kryptonite Locks - serious for your bike.

03/05/2026

What's in the box!?

Maybe it's your next upgrade! Wireless Di2 kits from Shimano will take your shifting to another level without needing to replace anything but the shifter and derailleur.

Electronic shifting is unmatched in performance and precision, and the lack of cables means there is nothing to stretch or wear out. Your shifting will be as crisp at the end of the season as it was when when you had it tuned.

Come by the shop and check it out for yourself!

02/28/2026

Another race report from the service department! was lucky enough to escape the winter weather and help support Canadian athletes at the Pan American Track Championships in Santiago, Chile. Our friends at support our Canadian track athletes, and the fleet of Electron Pro track bikes were a joy to work on.

We won some medals, we saw some sights. Now it's back to the grind before the spring rush!

02/09/2026

Now is the perfect time to get your gear tuned up for spring break. Call or go online to book now!

01/21/2026

Has your suspension ever been serviced?
If the answer is no, give us a call!

Whether you’re looking for a basic service or a full rebuild, our techs are happy to help.
Beat the spring rush with quicker turnaround times!