Norco Bicycles

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Norco Bicycles Rider-first mountain bikes designed and tested in British Columbia, Canada. There’s No Other Way.'
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'Founded in 1964, Norco Bicycles’ Dirt First philosophy ensures that every Norco bike is inspired by British Columbia’s supernatural landscape and is created by putting everything they have into creating the best bikes for the riding they love.

10/16/2026

The crew descends on Coast Gravity Park.

A few friends, a shuttle, and a whole lot of good terrain. Brage, Gracey, and crew make the most of it; chasing turns, finding rowdy lines, and squeezing in as many laps as they can before the shuttle driver calls it.

With 200mm of travel, a mixed wheel setup, and a tough aluminum frame, the Torrent DH is built to hold up and throw down. It’s straight-up, no-nonsense, and ready to keep you coming back from the first lap to the last.

Find your downhill ride through the link in bio.

🎥:

10/14/2026

Hardline Cypress Day 1 ✅ - Gracey, Lina, and Lucas are on scene and ticking off the features. Weather is chilly and track is savage. First afternoon spent getting up to speed! Crazy to be in the backyard! Stoked to see where the crew can get to in practice tomorrow!

Deep woods, quiet trails, and the Norco Search C Apex XPLR in Agave Green. 🌲Downtube storage for the snacks, clearance f...
10/12/2026

Deep woods, quiet trails, and the Norco Search C Apex XPLR in Agave Green. 🌲
Downtube storage for the snacks, clearance for tires up to 50mm wide, and a 12-speed SRAM Apex XPLR drivetrain ready for wherever the gravel takes you.

📷:

knows what it’s like to stare down a drop you’re not sure you can hit. Her first Red Bull Hardline track walk was so ...
10/10/2026

knows what it’s like to stare down a drop you’re not sure you can hit.

Her first Red Bull Hardline track walk was so intimidating she thought about going home. She stayed, became the first woman to complete the course, and returned to win it in 2025.

Now, with Hardline making its first-ever Canadian stop at Cypress Mountain, Gracey knew she wanted to give women a chance to take on bigger terrain. At Coast Gravity Park, the riders pushed past their own expectations and surprised Gracey along the way.

Read the story behind the invite-only Project 17 through the link in bio.

📷: .lopez

10/07/2026

Five years ago, Team DH was a blueprint. A lot has happened between then and now.

Built for Speed takes you back to the beginning, with the riders, engineers, and mechanics who spent those five years chasing every millisecond to figure out just how fast a downhill bike could go.

Every version of Team DH gave them something that pushed the limit even further. Watch the documentary on how it went from prototype to World Cup race bike through the link in bio.

09/30/2026

Five years ago, Team DH was a blueprint. A lot has happened between then and now.

Built for Speed takes you back to the beginning, with the riders, engineers, and mechanics who spent those five years chasing every millisecond to figure out just how fast a downhill bike could go.


Every version of Team DH gave them something that pushed the limit even further. Watch the documentary on how it went from prototype to World Cup race bike through the link in bio.

Five years of World Cup development, now down to the details. Team DH is here, with every detail shaped by one purpose: ...
09/28/2026

Five years of World Cup development, now down to the details.

Team DH is here, with every detail shaped by one purpose: finding speed.

There’s 200mm of travel in the front and rear, HVP6 suspension, progression and anti-squat adjustment, plus a mixed-wheel setup that stays composed through tough terrain.

Built for speed. Even looks fast standing still.

See the full Team DH lineup through the link in bio.

📷:

If you want to push the limit, start at full speed. Tested at the top, the Team DH is designed to hold its line with int...
09/25/2026

If you want to push the limit, start at full speed.

Tested at the top, the Team DH is designed to hold its line with intent, stay steady at speed, and give you control when every millisecond matters.

200mm of travel in the front and rear takes on the rough stuff, while patented HPV6 suspension, progression adjustment, and tunable anti-squat gives you more control over how the bike responds when the pace picks up.

Five years of development went into the Team DH. The rest is up to you.

https://teamdh.norco.com

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Whistler, BC

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