09/04/2026
Keith Lauver builds AI and marketing software, which means his problem isn't a shortage of things he could be doing.
It's the opposite. "Just because AI is enabling all of us to maybe do so many things doesn't mean we should necessarily do those things."
That's a judgment call nobody can make on your behalf, and it's why he keeps showing up to a room full of peers who are further along the same road. His words: it's rare that we get to spend time with others who are on their own journey building their companies.
His framing on what that's worth: two minutes of insight can be worth two months of saved time.
What he'd tell another CEO is that the combination of a practical system, peer accountability, and Shannon's expertise makes it one of the most valuable afternoons of his month.