02/24/2019
What a ride yesterday! Another couple feet of fresh snow and not a track to be seen. Brandon Lee tried making a run for it on our 300RR but later promised to give it back if I helped him get unstuck. :)
I received an interesting newsletter this morning from Zachary Crockett / The Hustle. Take a moment to read university research on buying crap products (really, another phone?) vs. kickass experiences (snowbiking!)....
"In a 2011 paper, Cornell University psychologists Emily Rosenzweig and Tom Gilovich took a look at how buyer’s remorse varies across 2 types of purchases:
Material purchases: Physical objects like computers, cars, and TVs
Experiential purchases: Experiences like concerts, vacations, and skydiving (snowbiking)
Material purchases, they found, are far more likely to lead to buyer’s remorse because they are “interchangeable.” In today’s market, almost any given product you buy has dozens, if not hundreds, of very similar alternatives.
This often leads to the dreaded paradox of choice (when an abundance of similar options causes psychological stress).
As the number of choices increases, the opportunity cost of discarded choices grows in tandem. When you finally choose one, the compounded effect of these missed opportunities causes buyer’s remorse — even if the item fulfills your needs.
We are far less likely to regret an experience.
In fact, it is more common to regret missing out on an experience than to regret spending money on one.
This is partly because you interpret experiences to be unique, not interchangeable. While a website might line up mp3 players feature by feature, it is hard to make an equally objective comparison between, say, a {snowbike tour in Colorado vs. a snowike in BC}. Thus, we don’t feel the same sense of lost opportunity cost.
But it also has to do with the way you remember an experience...." head to The Hustle to read it all!
Interesting no? Book your snowbike experience today!