06/19/2026
When you go into a negotiation, whether it's a high-dollar deal for your company or who should take out the trash at home, it's best to know what you value, what the other person values and what alternatives you have if the negotiation fails, write Attia Qureshi, founder of AQ Consulting and MIT Sloan School of Management instructor John Richardson. "By not being overly worried about getting the answer you want, you won't come off as desperate, which they will pick up on. If you are relaxed, they will pick up on that too and typically be more generous," they write
Co-authors John Richardson and Attia Qureshi share 5 key insights from their new book, Never Settle: Persuasion and Negotiation Skills to Get What You Want.