Braden Wheatcroft

Braden Wheatcroft If there were one word to describe Braden's professional attitude, it would be passion. Which is pretty darn fitting, considering his role.

šŸ’” Head of Learning & Development at Richard Robbins International
šŸ“š Real estate coach, trainer & speaker
šŸ‡ØšŸ‡¦ Helping Canadian agents grow at every stage
šŸŒ richardrobbins.com People who know Braden notice his passion for educating and supporting others right from the moment they meet him. As Director of Career Development at RE/MAX on Vancouver Island, Braden is responsible for coaching, consulting,

and training. His ambition is to empower each REALTORĀ® he works with to find the tools they already have to improve their lives on every level. Now, that sounds like a pretty lofty goal, but Braden knows firsthand what a wonderful career real estate can be. He has had his fair share of success in his own real estate sales career, finding a way to balance work with life. His five consecutive years of averaging 40 sales a year, while keeping his work week under 40 hours, tells that story pretty succinctly. But his success isn't magic. RE/MAX is a special place, where agents support one another, management fosters growth, and everyone feels like family. People at RE/MAX work hard and challenge their own boundaries so that they can grow their business to new heights. It's a place where everyone is always learning, always growing, and always expecting the best from themselves and those they work with. The unique culture of the brokerage and Braden's role allow him to provide expert support for career growth, tailored to each individual agent's needs. It's about so much more than selling lots of homes. It's about selling lots of homes without sacrificing one's own home life. Business and "real life" don't have to be at odds, and Braden couldn't be happier to share his passion for helping others bring those two dynamics together in sustainable ways that really work for them. He looks forward to meeting you.

09/03/2026

Thereā€™s even been two total no shows šŸ¤£
You know who you are and I still love you šŸ˜˜

See you on the other side of Labour Day where routine and structure are back in fashion āœŒļø

09/01/2026

I have a confession to make ā€” selling coaching is hard.

And honestly, it makes sense. Asking someone to try new things, get uncomfortable, take risks, care deeply and show up day in and day out. Thatā€™s a tall order for anybody.

Itā€™s a lot easier to stay in your bubble. Itā€™s easier to choose distraction or immediate pleasure. Even if someone finds themselves unsatisfied with their results, that dissatisfaction, in itself, is their comfort zone.

But I want you to consider this for a moment:
Choosing easy now may very well set you up for hard later.

In my experience, the later comes with compound interestā€”so a little easy every day makes for a lot of hard down the line.

The good news is: it works in reverse too.

Choosing to do hard things today, even when they seem small, sets you up for a much easier windfall down the line.

It works in fitness.
It works in finances.
It works in every life area.

Choosing to do hard things now not only helps you train for a future that could be challenging by building resilience, but it also shows you youā€™re capable of more.

And even if thereā€™s an ā€œeasy buttonā€ option to get to the same outcome, youā€™ll know that you took a shortcut to achieve it.

Like cheating in golf ā€” maybe you win the round, but you know you shaved some strokes.

I want you to achieve your dream outcome, and when you do, you'll know it because of who you had to become to get there. The person who did the hard things up front because they understood it's easier to do that now than pay the bill a decade later.

Where in your life are you choosing hard now, for easy later?

08/27/2026

If youā€™re frustrated with your buyers right now, this is probably why.

You're treating everybody like there's only one phase to the home-buying process: meeting you and then buying a home.

In reality, after helping agents successfully serve thousands of buyers, we've realized that although it may look like that from the outside, there are actually two very distinct phases in the home-buying process:

1. The research phase
2. The decision phase

My recommendation is that you offer two different levels of service for each one, because if you give a research-phase client decision-phase service, you're going to feel pushy and aggressive. If you give a decision-phase client research-phase service, you'll feel like you're not on the ball and don't really care about helping them buy.

In my experience working with hundreds of agents through this process, most agents are well equipped to help with the decision phase, but they struggle with research-phase clients. That is why you often refer to them as tire kickers, lookie-loos, time wasters, and energy vampires. Really, they're a great client 18 months from now. You just haven't built a service to serve them to get them there, which is why they end up doing a lot of the research on their own. A year and a half later, they meet an agent and close a deal quickly that could have been yours, but it wasn't.

How do you know what fees are in it? It's by asking a question in your buyer consultation in a lighthearted way:

"If I showed them the perfect home in an ideal neighbourhood at a great price, would they be ready to write a full-price offer today?"

The reality is nine out of ten of your clients would not be -- and thats OKAY! That means they're in a research phase, and it's time to onboard them to that level of service.

Helping buyers purchase a home isn't an event; it's a journey.

Meet them where they're at, help them make the next natural step forward, and you'd be amazed at how many more happy buyers you help.

08/26/2026

Playing to your strength when you're running a team is often a huge mistake. Instead, you want to star in your role.

Most team leaders I work with are where they are because they're exceptional at so many aspects of the job. Maybe not all of them, but pretty darn close, which is why it's so hard to let go truly.

Even when you bring other people on, loosening your grip on tasks can be very challenging because you often feel and are often correct in feeling- that you are better at that task than the other person. But this is how you stay stuck and stunt your growth, while also potentially increasing your overhead and sending your profitability into a nosedive.

If you want to experience the true benefits of running a team, everyone needs to have clearly defined roles and responsibilities, and that starts with you.

That way, even if you are better at something than the team member whose R&R falls into you, you can heed the advice Dan Martell gives: "80% is 100% awesome."

Now don't get me wrong, I'm not advocating for having B-tier teammates. We want A players to surround us in each role on the team, but not letting those A players rise to the occasion is a big mistake.

If you were to spend five minutes thinking about what your roles and responsibilities are, what makes the list and what doesn't, I'd be curious to know.

Send me a DM, and I can give you some feedback.

08/25/2026

ā° Are you a daily snoozer? I was. These three tactics helped me beat the battle of the bed.

1. Your morning starts the night before: itā€™s simple; if you want to get up consistently, start by going to bed consistently. And what you do before bed makes a difference.

2. Embrace automation: Set an alarm, sure. But set the alarm down outside your bedroom to force yourself out of bed to turn it off. Consider automating your lighting and temperature to match when your clock goes off.

3. Have a boot-up sequence: I care less about what you do with your morning routine as much as I do about you having one. Exercising, reading, journalling, meditatingā€”whatever you like, treat it like a job and show up for yourself.

Embracing these things has helped me have a great start to more days than I count and has been the foundation for everything else that follows.

Follow šŸ‘‰ Braden Wheatcroft for more tips on growing your business and improving your life

08/24/2026

If you're finding yourself standing alone at the sales altar on your wedding day, there's a good chance you're making this mistake.

A lot of agents think about the end result that they want rather than where the person they're talking to is at in the process.

For argument's sake let's assume that there are ten steps from when someone first reaches out to you about a real estate need to when you hand them the keys to the home they just bought.

Every single person you meet is gonna be at a different step in the process but most agents act as if everyone is good to go. That couldn't be further from the truth.

That's why it's so important to keep a list of all of your prospects organized from number 1 to number 10 and beyond and ask yourself three critical questions for each person:

- Where are they at in the process?
- Where are they stuck in the process?
- What's the next natural step?

By applying that level of understanding and empathy to each person and meeting where they're at in the process, you'd be amazed at how much quicker people move through the process from step one to step ten.

08/22/2026

If times are tough right now, I want you to know that I believe, to my core, that you already have everything you need to succeed within you. I have seen way too many positive examples in my career to think otherwise.

08/20/2026

This one for my 20+ year vets.

One of the best parts of this business is that every day can be so different than the last but after a couple decades it stops feeling that way.

Many veterans of the industry share with me that although they've got a great business ā€” one where many of the up-and-coming agents would gladly swap businesses with them ā€” they have lost their passion for the work but I actually don't think they've lost their passion.

I think they've lost their vision.

There's no story that drives this home better than the three bricklayers, where one says his job is to lay bricks, another says it is to build a wall, while the last one, unsurprisingly, the most fulfilled one, says that he's building a cathedral.

Laying bricks = Task šŸ”“
Making a Wall = Goal šŸŸ”
Building a Cathedral = Vision šŸŸ¢

šŸ§± All of them are doing the same activity. One of them has a deep sense of meaning behind it.

If you feel like you've lost your mojo or are a little jaded, maybe even burnt out, there's a very good chance that you've simply lost sight of your vision for what you're trying to build or the life you're trying to live.

One activity I recently started with a very experienced agent is getting him to write out his vision by hand every day for 30 days.

It's only been two coaching sessions since that challenge was accepted and I almost feel like I'm talking to a totally different person. It's like the old saying: when we have a strong enough why, we'll endure any how.

I'd love to know what your vision is for your real estate business. Drop in the comments.

Address

747 Travino Lane
Victoria, BC
V8Z0E4

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 4pm

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