Stef Fournier :: Personal Branding Coach & Photographer

04/24/2026

Clarity in Your Soulmate Clients

Do you ever question if your ideal client is the right fit? Or maybe you haven't really thought too much into it as you don't want to really turn anyone away.

Even if you have done the work to figure out who your ideal client is, it's probably along the lines of:

-age range

-profession

-other generic demographics etc

And that's incredibly important!

But what if I told you that you can take this to a whole next level and figure out who your soulmate client is? Who you truly resonate with. Who your heart and core essence knows it wants to work with.

The client that maybe the universe knows is best for you but you're still just trying to think through who *might* be a good fit.

I'd love to invite you for the first time to a free webinar on one of the best unique methods I use to walk my 1:1 clients through figuring out their soulmate clients. It's fun, it's visual and every time someone does this process they say they have more clarity, and often surprise, in who they really want to work with.

This isn't a sale pitch into the process, it IS the process.

Join us next week on zoom:

In this workshop, I’ll guide you through my visualization process that helps people know their soulmate client beyond the ideal client avatar. This takes you from guessing who your ideal client is and knowing who your soulmate client is. This is a strategic and energetic process that has helped my...

04/16/2026

I focus a lot on the mindset side of things in your personal brand but it doesn’t mean we forget about the pretty stuff and how to stay memorable, which is what building a brand is all about!

Using colour as a client anchor has always been one of my best ways to stay top of mind and consistent. So this tip helps you do the same for your online calls.

Do you try and stay consistent in your brand for your zoom calls? If not, will you try it now?

03/31/2026

Recently I had the pleasure of photographing and getting to know Leah, who is working on becoming a counsellor.

I specifically love working with any personal brands that dedicate their lives to helping people heal, process and live their best lives. The world is crazy enough and we need all the support we can give each other in multiple ways.

Counselling, hypnotherapy, yoga, coaching all work together and pull back the layers differently and the more helpers we have out there the better.

Leah wanted some images for her website that were warm, friendly and inviting. In just this tiny space we got some great images to showcase her business.

Ready to book your next branding session? I'm booking for mid-late April and beyond!

03/03/2026

I actually really love creating content... but I never used to and there are times that I go through that I create very little of it.

So I think of when do I actually enjoy it?
🍄 When I have something meaningful to say - either for myself, others or preferably both
🍄 When I feel in alignment with myself
🍄 When I completely ignore all the gurus say when/how/why to post and focus in on my PURPOSE of posting
🍄 When I actually want to be on people's radars (and be seen), instead of maybe a moment of needing space and solitude

All of these things line up with my values. Not just the ones I thought I had consciously, but the true ones that are driven by my soul's existence. Values like individuality and integrity.

Before I paid attention to those things, content creation sucked and I avoided it like the plague.

Now, I create when I feel creative. You know, the way it used to be? Sometimes I have to fill in the gaps for business reasons but really, I think there's other strategies for that.

So what will it take for you to feel like creating? What stops you? What would motivate you?

02/25/2026

When you hire a true branding photographer, every single thing matters. Every single thing is intentional.

But most importantly, it's about bringing your best vibe forward to speak to your potential soulmate clients.

So when you're looking to get your most authentic images, consider:

Shooting style: Does the photographer aim to be more editorial (magazine) and fashion forward which is how traditional headshots started or are they going for more in the moment authenticity? This matters in how you present yourself in your brand.

Expressions: Does the photographer capture more perfect, posed smiles or does it feel more in the moment? This matters as some people have insecurities about how they look (perfection based) vs wanting to look like their in the moment self (not so perfect).

Editing style: Do the photos look true to life and bring out vibrance or do they have a more processed look that can be good for a certain vibe or monotoned feed appeal.

Energy: The personality of your photographer needs to match what you want to achieve. A shy, introverted, quiet photographer might not bring your personality out fully vs a higher energy photographer might feel overwhelming. This is usually evident by conversation and how they like to shoot.

Direction & Posing skills: Some photographers are great at perfect posing while maybe others are great at helping you feel comfortable. Ask what these things mean as many photographer's method of helping you feel comfortable is just because of their personality while others (Hi it's me) have science based proven techniques that work with your brain to shift your actual physiology.

Overall journey: a true branding photographer will know things about BRANDING. If they aren't asking you questions like who is your client, what emotions do you want to portray in your imagery, etc... then your branding photos might just be business portraits. There's a difference. Both will help your business, but branding tells your story.

Hope that helps. Reach out to book your next shoot, I'm booking for March and beyond in Greater Victoria and throughout the island.

01/20/2026

Some new branding photos for Brit & Adi on the blog today!

Brittney has become a good friend through our businesses and I was stoked to be able to do these photos for her own business and any join projects her and Adriana do. :)
Creative Dynamics Virtual Services Ltd.

See more here:
https://steffournier.com/va-obm-branding-photos-headshots-in-langford/

12/31/2025

I wish you a brand new year full of chances, curiosity and confidence my friends!

Doesn’t matter if 2025 was good or bad, or both. I hope you are able to carry forward anything of value and leave behind anything that causes you heaviness. And if you struggle with either, I’m here to help ;) As we know just because the calendar flips, doesn’t mean it’s an instant change.

12/24/2025

Wishing you a restful and rejuvenating holidays.

Merry Christmas! 🎄