09/30/2026
Alexandra joined the Water Babies Family 10 years ago, and little did we know the impact she would have.
She started with us as our first Customer Service Manager when we were working out of a basement you had to reach through a Harry Potter-style hidden door! She then took a transcontinental flight to the UK to train as a Water Babies teacher before becoming the first Water Babies Canada Franchisee in 2018.
Since then, she has grown her business, taken a massive leadership role amongst the Water Babies Canada Network, and built a family, with three beautiful daughters and another little one on the way. She has balanced being an incredible mother with leading her team and running her business.
Alexandra has always prioritized her team, supporting their development and helping them grow into leadership roles of their own. That same tenacity can be seen in how she continues to push her business forward, always finding a way to a “yes”, even when “no” is staring her down.
Just this year, she secured 5 new pools in just six months as part of an expansion plan and coordinated the launch for all of them!
She always strives to get better in every aspect of her business, taking feedback, and constantly improving. This led to her taking on a second franchise area in June 2025, the Simcoe region!
This drive has also made her a go-to resource for our network. She shares her experience, gets involved in working groups, and is always willing to help fellow franchisees.
Beyond our network, Alexandra has built strong connections within the communities where she swims, making a real impact on the families and early years organizations she works with.
We are so lucky to have her as a part of our family and network and can't wait to see what the future brings for her and her team 💙
