Liv Cycling Canada

Liv Cycling Canada Liv is the only comprehensive cycling brand dedicated solely to women. In everything we do, we put w We are committed to women because there is a need.

Until there are as many women cyclists as men, as many girls on bikes as boys, as many race opportunities, as much prize money and sponsor support, as much media coverage and industry respect, as many women shop owners and salespeople and mechanics and demo drivers, and even then —

We are committed to women even when others are backing away. Not because it’s the easy or popular thing to do. But b

ecause we can see a better future ahead, where we’re all committed to building better bikes and gear for women who ride — and a better world for women. Because that means a better world for all of us. We are committed to women. Let's keep on looking where we want to go. Learn more at www.Liv-Cycling.com/ca

06/03/2026

Happy World Bicycle Day! 💜

Today, we celebrate more than just bikes.

We celebrate community.

A bicycle can be a path to new friendships, a way to challenge limits, or simply a reason to get outside and smile.

On World Bicycle Day, we’re celebrating every rider, every ride, and every story that starts with two wheels.

Wherever your bike takes you, we’re honored to be part of the journey. 🚲✨

ICYMI... Last weekend we introduced our new Devote prototype at Unbound Gravel. Not officially released.Already turning ...
06/01/2026

ICYMI... Last weekend we introduced our new Devote prototype at Unbound Gravel.

Not officially released.
Already turning heads. 😮‍💨

You 🤝 the saaaame sunnies that team Liv AlUla Jayco rock on the peloton. 😎all models available now. shop 🔗 in bi0
05/22/2026

You 🤝 the saaaame sunnies that team Liv AlUla Jayco rock on the peloton. 😎

all models available now. shop 🔗 in bi0

6,000km 🚴‍♀️9 countries 🌍35,000m of climbing ⛰️22 hours riding every day 😵‍💫☕️⚡️On 5 June 2026, Dr. Sarah Ruggins will r...
05/21/2026

6,000km 🚴‍♀️
9 countries 🌍
35,000m of climbing ⛰️
22 hours riding every day 😵‍💫☕️⚡️

On 5 June 2026, Dr. Sarah Ruggins will roll out from Tarifa, Spain 🇪🇸, with one goal:
To become the fastest person in history to cycle across Europe. 🤯✨

From the southernmost point of Spain to Nordkapp, Norway 🇳🇴, the route crosses an entire continent through exhaustion, weather, doubt, headwinds, mountains, and almost no sleep.
Current record:
16 days, 20 hours, 59 minutes ⏱️⚡️
But One Way North is bigger than a record attempt.
It’s about endurance 💫
Human potential 🧠
And proving you don’t need permission to chase something enormous. 🌍🫶
This June, there’s only One Way North. ✨🗺️💙

In May 2025, Dr. Sarah Ruggins made history. 🚴‍♀️🌍✨1,720 miles 📍5 days, 11 hours, 14 minutes ⏱️Only 6.5 hours of sleep 😵...
05/20/2026

In May 2025, Dr. Sarah Ruggins made history. 🚴‍♀️🌍✨
1,720 miles 📍
5 days, 11 hours, 14 minutes ⏱️
Only 6.5 hours of sleep 😵‍💫☕️
Riding from John O’Groats to Land’s End and back, Sarah broke the outright LEJOGLE record by nearly SEVEN HOURS. 🤯🏆⚡️

But the numbers only tell part of the story.

Just a few years earlier, Sarah was rebuilding her life after a severe illness left her unable to walk. Cycling became a new path forward after a series of injuries ended her plans to return to endurance running. 💔➡️🚴‍♀️

What followed was something bigger than a finish time.
A ride fueled by resilience 💫
By curiosity 🗺️
By community 🫶
And by the belief that there’s still magic on the other side of the hardest chapters. 🌈✨
And she’s not done yet.

Ride Hard, Walk Easy ✨Tesca’s outsole delivers durable, all-condition grip, quick mud release, and confident traction. T...
05/19/2026

Ride Hard, Walk Easy ✨

Tesca’s outsole delivers durable, all-condition grip, quick mud release, and confident traction. The lightweight, breathable uppers keep your feet comfortable on long days, while reinforced toes and durable materials stand up to whatever the trail throws at you.

➡️ Find Your Tesca: 🔗 in bi0 to shop

From Relearning to Ride ➡️ Racing Across Europe 💙✨Three years ago, Dr. Sarah Ruggins learned to ride a bike after a life...
05/19/2026

From Relearning to Ride ➡️ Racing Across Europe 💙✨

Three years ago, Dr. Sarah Ruggins learned to ride a bike after a life-changing illness left her unable to walk or use her hands.

This June, she’ll attempt to become the fastest person in history to cycle across Europe.
But Sarah’s story didn’t begin with world records.

Once in the Olympic pipeline for track and field, her life changed dramatically at 15 after a severe neurological illness left her fighting to regain basic movement. Years later, after rebuilding her life, earning a PhD, and navigating multiple major injuries, she found her way back to endurance sport through cycling.

What followed has been nothing short of extraordinary.

From crashing out of the Transcontinental Race in 2023, to becoming one of the most compelling endurance riders in the field in 2024, to breaking the outright LEJOGLE record in 2025, Sarah’s journey has never been about the straight path. It’s about continuing forward anyway.

Now, a new challenge begins.
Welcome back, Sarah. 💙

As we celebrate Ride Like King this year, the team at Giant Canada used the opportunity to add to the mileage for Buffa...
05/15/2026

As we celebrate Ride Like King this year, the team at Giant Canada used the opportunity to add to the mileage for Buffalo Bike Program.

Our Staff hit the road at lunchtime and accumulated 300kms towards the goal of 927 Buffalo Bikes.

You too can help by logging your rides with us this weekend.

Learn more: 🔗 in bi0

Day 1 of 18 is here!We’re off to a great start, with several Zwift “Legacy Rides” main event rides down, but there are...
05/15/2026

Day 1 of 18 is here!

We’re off to a great start, with several Zwift “Legacy Rides” main event rides down, but there are plenty more to go throughout the day.

Remember, you can also join in by riding outdoors. Just make sure to register for free on our World Bicycle Relief event hub and link your Strava , or you can manually enter them for your ride to count toward our collective total kilometers!

Get involved: https://brnw.ch/21x2v8Y

The countdown to 18 is on 👑Join us for three days of contests, giveaways, and advocacy through , using bikes to empowe...
05/14/2026

The countdown to 18 is on 👑

Join us for three days of contests, giveaways, and advocacy through , using bikes to empower communities in need. Participate in virtual rides on and outdoor rides through WBR’s fundraising hub.

Join in: 🔗 in bi0

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