04/17/2026
Read about our efforts to contribute to Curling Canada's campaign to Grow the Game in 2026!
Curling boost in British Columbia
One club that was actively involved in the Grow the Game campaign was The Vancouver Curling Club, which saw huge success with a special post-Olympics Spring Learn to Curl program.
“The Olympics always has its usual burst growth impact, but through a focused strategy, we’ve definitely seen a higher than usual increase in new participation,” says Patrick Prade, Executive Director of the Vancouver Curling Club Association (VCCA).
The Vancouver Curling Club, the largest club in Canada with around 2,000 members, typically offers four quarterly Learn to Curl sessions across the season. The club added an additional five-week session in April/May that has around 100 participants, about the same as they had over an entire year in previous seasons.
“We have about 120 people in Learn to Curl each year. We have 100 people in April,” says Prade, who adds it’s “without a doubt” due to the well-timed community outreach efforts in parallel to the Olympics and Paralympics.
This season, VCCA partnered with 11 other curling clubs across the Lower Mainland to promote Try Curling through a new website, TryCurling.Today, that provides a list of clubs in the region and information on how to sign up for one-hour Try Curling sessions, Learn to Curl programs, or event rentals. With a minimal cost to each club, the website had 900 views and 350 click-throughs to individual clubs’ pages. Prade says they are hoping to expand the campaign this year, putting more advertising dollars behind it and hiring a specialist to manage it.
The one-hour Try Curling was created four years ago to leverage the 2022 Olympics and saw 800 participants at VCCA that season. This year, there have been over 1,800, including 100 on Curling Day in Canada alone on Jan. 31 at Vancouver Curling Club, which includes both the Hillcrest Centre and Marpole Curling Club, a partnership that grew out of high demand for the sport.
🥌 The post-Olympic & Paralympic curling buzz is real! We challenged you to and you delivered. 🙌
See how programs in Vancouver & Calgary are turning new fans into lifelong curlers.
Read the full story ➡ https://www.curling.ca/blog/2026/04/16/grow-the-game-campaign-builds-on-olympic-buzz-to-expand-curling-across-canada/
Curl BC Curling Alberta Vancouver Curling Club
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🥌 L'engouement pour le curling après les Jeux olympiques et paralympiques est bien réel ! Nous vous avions mis au défi de et vous avez répondu présent. 🙌
Découvrez comment les programmes mis en place à Vancouver et à Calgary transforment les nouveaux fans en adeptes du curling à vie.
Lire l'article complet ➡ https://www.curling.ca/fr/blog/2026/04/16/la-campagne-joignez-le-jeu-profite-de-lengouement-olympique-pour-faire-croitre-le-curling-partout-au-canada/
