Rick Lau's - Business Mentorship For Clinic Owners

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Rick Lau's - Business Mentorship For Clinic Owners Has built and exited many healthcare businesses (clinics, ecommerce, SaaS) over the past 15 years.

Has built and exit many healthcare businesses (clinics, ecommerce, SaaS) over the past 15 years including a network of 127 physical therapy and chiropractic clinics with over 1400 employees. He is one of the most sought-after mentors for clinic owners in Canada and USA where he helps owners double, triple, and even quadruple their profits by optimizing their clinic operations using his proven systems and leadership strategies. Plus he has spent over millions in google and facebook ads during his career. Rick also founded CallHero, a call recording and conversation analysis software that helps clinics get even more new patients over the phones from their marketing. Take the Free Callgrader Test now to see how you can improve your patient experience over the phones: https://mycallhero.com/callgrader/

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10/16/2026

Clinicians don’t leave jobs.

They leave bad managers, no growth, and cultures that suck.

Agree or disagree? Comment below




10/15/2026

Stop ending the call like this. It’s why patients cancel.

practice does 500 visits a week.

They only charge the missed visit fee maybe 3 times a month.

Why?

Because the first call sets the tone for the entire plan of care.

Say this before hanging up:

“If you need to cancel or change for any reason, latest we can have you call us is 2 PM the business day before. Otherwise, there’s a $50 missed visit fee”

And when they do cancel, waive the first one and say:

“But if it happens again, I’ll have to charge you the $50 fee.”

Follow 👉 for more front desk training.

This is what ownership is supposed to feel like.If your clinic doesn't look like this pie chart, it's not ownership. It'...
10/14/2026

This is what ownership is supposed to feel like.

If your clinic doesn't look like this pie chart, it's not ownership. It's a second job with more risk.

Clinic Accelerator fixes that.

We help clinic owners start, scale, and sell. Start or buy in 6 months. Scale to multiple locations. Sell for maximum value when you're ready.

Follow for more clinic business tips.

10/13/2026

Stop saying these 3 front desk phrases at your clinic

1️⃣ Stop asking: “What time works for you?”
👉 Instead, say: “I have [time A] or [time B], which works best?”

2️⃣ Stop asking: “Would you like to reschedule?”
👉 Instead, say: “Let’s get you rescheduled. I have [day], at [time A] or [time B], which works best?”

3️⃣ Stop saying: “Call us when you know your schedule”
👉 Instead, say: I'm going to follow up with you tomorrow at noon to see if you were able to check your schedule. What's a good time frame between 12 and 4 for me to call you tomorrow?

Follow for more clinic business tips. I post daily.

10/12/2026

Stop asking patients “When would you like to come in?”

There are 168 hours in a week. When you ask people what works for them, they look at all of them. Then they hit you with every excuse in the book.

Here’s what to do instead:
1) Always offer two time slots
2) Always offer the soonest spot first

Say this:

“Chelsea, I can get you in tomorrow, Wednesday, September 10th at 2:00 or 5:15. Which works best?”

Once they pick, repeat it back to them.

“OK, great. I have you scheduled for Wednesday, September 10th at 5:15”

You control the calendar. Not the patient.

Follow for more front desk tips.

10/09/2026

Top 10 Marketing Channels For Clinics (ranked)

I ranked every way to get patients into a clinic. Most owners spend on the wrong ones.

🟢 Reactivations
🟢 Google reviews
🟢 Social media
🟢 Google ads
🟡 Community marketing
🟡 Street signage
🟡 Local SEO & AI
🟡 Email marketing
🔴 Doctor marketing
🔴 Employer marketing

But the one everyone's scared of, or got burned on? Instagram ads. Done right, that's $30 a patient lead. It's the #1 way I'm growing my business 40% year over year, and the same for the clinics we work with.

One catch nobody tells you: it only works if your front desk is trained to convert. Most clinics fail here. The leads come in warm and die at the desk.

has built, scaled, and sold 170+ clinics. 1,300+ clinics trust us.

✅ Patient leads for $30-$80 each, powered by our 2M+ audience
✅ Job ads that put qualified clinicians in your inbox, not endless applicants
✅ Front desk scripts and automated follow-up that close every lead in minutes

Click the button below to learn more.

10/08/2026

When a new patient calls and says: “I’ll call you back...”

Most clinics say “Okay,” hang up, and hope they call back.

That’s how you lose the patient lead.

Here’s what Dee Bills says to do instead:

“I understand you want to look for a place that fits your needs, like [insert patient objection]. Here’s what I’ll do, I’ll add you to my call list and follow up with you on Thursday to make sure you’ve found the right place.”

Then actually call them. If you hit voicemail, say this:

"Hi Joe, this is Dee from ABC Clinic. I'm calling to check in and make sure you’ve found a place and have scheduled your initial appointment. I need to hear back from you by 5 PM today so I can ensure you’re getting the care you need and either close out this process or help you get scheduled. Call me at ### ### ###X”

Follow for clinic business tips. I post daily.



10/07/2026

Good vs Bad Front Desk Greetings

The patient calling you is in pain or anxious about their first visit.

Your greeting is the first thing they feel. It's the whole patient experience in 5 seconds.

Here's how I grade them:

❌ "Hello?" That's an F. Now they're not even sure they called the right place.

❌ "Please hold." That's a D. You put a nervous patient on hold cold.

✅ "Good morning, this is Smile Dental, Jane speaking. Who do I have the pleasure of speaking with? How can I help you today?" That's S tier.

The formula is simple:

1️⃣ Clinic name
2️⃣ Your name
3️⃣ Ask for theirs
4️⃣ Ask how you could help

Say all four, every time, and watch your conversions go up.

That's why I use all-in-one phone system at my clinic.

It improves the patient experience at my front desk, so we answer more calls and book more patients.

→ Phone, Text, Fax, and Google Reviews in one platform
→ AI Call Intelligence to spot and win back patients who didn’t book
→ Connects with your EMR
→ Auto Missed Call Text Back
→ Track each front desk’s booking rate and revenue earned
→ See who’s calling

10/06/2026

Top 9 fears when selling your clinic:

1. Selling out to big bad corporate
2. Your culture will go to sh*t
3. Your team will quit and leave
4. Your brand and legacy being ruined
5. You won’t be able to get big multiples
6. You worry about retirement and outliving your funds
7. You get stuck reporting to a corporate manager and lose your freedom
8. You don’t make enough profit and need time to ramp up
9. You don’t trust the new ownership team and their “old ways” of running clinics

Which one would be your biggest concern when selling your clinic?

Follow for more clinic business tips.



10/05/2026

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