09/08/2026
There’s a vast difference between “I know how I think” and “my body of work is recognizable as a whole.”
You’ve had decades of thinking about your thinking, how one idea led to another, and the complex relationships that exist between them.
You are a senior expert.
Like all seasoned craftsmen, you honed your craft and shared its fruits with us.
The engagement model taught you to keep publishing to build more recognition online.
That proposition was so seductive.
It’s probably why you’ve spent so many nights burning the midnight oil writing your next piece.
But when was the last time you stopped and asked yourself,
“How explicit have I made the relationships between my ideas?”
Or do you still believe, “My complexity protects me”?
I decided to test that assumption.
I built a fictional Authority House and took it apart.
I share the results of that investigation in the newsletter below.
If you’re a senior leader with decades of published pieces, that read is for you.
And I’m also working on another set of experiments that I’ll share in the carousel on Friday.
𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲:
You might say you don't care whether your body of work is recognizable as a whole.
You might say you can always do business with the people in the room.
I respect that.
And consider:
Where does your Authority House live?
How do those without access to the room understand how you think?
What tells people and systems that a piece you published 15 years ago is deeply related to the post you shared yesterday?
Those are the questions I’m investigating now.
For now, start here:
I Took the Authority House Apart to See What Google Could Still Recognize
https://www.linkedin.com/pulse/i-took-authority-house-apart-see-what-google-could-still-beaulieu-cvwwc
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