Strickly Salsa Entertainment

Strickly Salsa Entertainment Salsa dance entertainment and professional choreographers for film and shows.

05/09/2026

May 8th was truly an unforgettable experience. I had the honor of being a guest judge on a live TV reality talent show, surrounded by incredible talent, passion, and creativity. It was amazing to be part of such a vibrant community here in Ecuador and to witness so many inspiring performances.

Thank you to all the contestants for sharing your talent and energy with us. I had an incredible time, and this is a memory I will treasure forever. Looking forward to seeing all the amazing things ahead for each of you!

Reality Show!
05/07/2026

Reality Show!

04/30/2026

Familia y union. Sueño de bailar. Sueño del corazon.

04/25/2026

Full circle.

In 2026, I led an international cultural activation in San Isabel, Ecuador—bringing together creativity, production, and community through a “city as a stage” concept.

This project was developed in collaboration with the municipality and tourism board, who supported the full ex*****on of the event—from production and logistics to public space activation. I also worked alongside my brother as part of our ongoing family collaboration, with the process documented by a community television network currently producing a feature documentary.

Beyond the event itself, this moment represents something deeper. It connects my family’s legacy—from my grandfather’s role in building community, to my father’s and uncle’s influence in music and dance, now continuing through our work today.

I’m honored to have received official recognition from the Mayor of San Isabel, as well as acknowledgment from the tourism sector for my role as an international cultural producer. This included a symbolic recognition tied to my family’s name and legacy within the community.

This is not just a project—it’s a continuation of a story.

More to come.

04/24/2026

Desde el año 2008, he venido a esta ciudad una y otra vez… y aun así, cada regreso se siente diferente.
He vivido esta ciudad en todas sus facetas: como estudiante, como bailarín profesional, como maestro, como coreógrafo, como juez, como turista… y, sobre todo, como un apasionado de la salsa.
He tenido el honor de presentarme en el Festival Mundial de Salsa de Cali, uno de los eventos más importantes de la salsa en el mundo. Y es ahí, y en cada rincón de esta ciudad, donde realmente se entiende lo que significa.
Porque Cali no solo tiene historia… la respira. La salsa está en todas partes: en su gente, en sus calles, en su alma. Y cuando la vives así, te das cuenta de que no es solo un lugar… es un sentimiento que se queda contigo para siempre.

The Gómez Legacy and the Formation of Toronto’s Latin Community (1978–2020)Latin American presence in Toronto predates 1...
04/15/2026

The Gómez Legacy and the Formation of Toronto’s Latin Community (1978–2020)
Latin American presence in Toronto predates 1978, with communities expressing culture through music and informal social dance in private gatherings, community events, and limited public spaces. At that time, there were very few established venues—only a small number of clubs—so cultural activity existed primarily within community-organized settings rather than formal entertainment industries.
The documented movement beginning in 1978 reflects the work of Alberto Gómez within this evolving environment. While dance was already a natural social practice among Latin communities, Gómez contributed to its formalization—developing teaching methods, organizing classes, and presenting salsa dance within structured and public contexts. At a time when dancers were rarely hired and opportunities in festivals, media, and concerts were limited, his work contributed to making structured salsa dance visible beyond private gatherings.
This broader cultural movement reached early public visibility in 1982 at Harbourfront Centre, representing one of the earliest documented moments where multiple Latin American communities appeared collectively within a major civic venue, establishing a recognizable presence within Toronto’s multicultural framework.
The significance of this period is supported by the research of Lise Waxer, who conducted fieldwork in Toronto between 1989 and 1991, documenting the Latin music and dance community during a critical stage of its development. Her work examined how immigrant communities used music and cultural practice to negotiate identity and belonging. Waxer later gained international recognition for her research in Cali, published in The City of Musical Memory (2002), which received the Alan Merriam Prize and the ASCAP Deems Taylor Award. Across her work, she documented how musicians, dancers, and organizers collectively sustain cultural life within diaspora and urban contexts.
By October 4, 1991, at Massey Hall, Tito Puente observed that, compared to cities such as New York City—with significantly larger Latin populations supporting more venues and opportunities—Toronto’s smaller community limited such infrastructure, yet demonstrated clear potential for growth.
Within this context, Alberto Gómez contributed through teaching, performing, and presenting structured salsa dance in festivals and concerts, including appearances alongside artists such as Tito Puente and Johnny Pacheco. From 1978 until 2020, his continuous involvement supported the visibility, organization, and transmission of Latin dance within Toronto’s evolving cultural landscape.
Conclusion
This record does not examine or debate the geographic origins of Latin music—whether in Cuba, Puerto Rico, or New York City—but documents how music, dance, and cultural practice function as mechanisms of community formation. In Toronto, these elements enabled immigrant communities to establish visibility, continuity, and belonging within a new social environment. Within this process, Alberto Gómez is recognized as a contributor to the formalization and public presence of Latin dance, forming part of the broader cultural movement that shaped Latin Canadian heritage.

“We envisioned it. We imagined it. We built it — helping build the salsa dance scene in Canada since 1978.”
04/14/2026

“We envisioned it. We imagined it. We built it — helping build the salsa dance scene in Canada since 1978.”

Address

1056 Bloor Street West
Toronto, ON
M6H1M3

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