RARE Lures

08/30/2026

☢️🐄 TOXIC COW HAS ARRIVED! 🐄☢️
Bright, bold, and downright toxic. 💚💜 The Toxic Cow Worm Reaper™ brings a killer mix of fluorescent chartreuse and purple that’s made to stand out in the water and get the attention of hungry walleye. 🎣🔥
Add this wild colour to your Worm Reaper lineup and put it to work on Lake Erie!
💚💜 Toxic Cow – Worm Reaper™
🎣 Handmade by RARE Lures
🌐 rarelures.ca
Bait up. Drop it back. Let the Reaper go to work. ☠️🎣

08/27/2026

🎣 BIG NEWS — RARE LURES IS NOW AT GRAND RIVER OUTDOORS! 🎣

We’re excited to announce that you can now find RARE Lures products at Grand River Outdoors! 🔥

Stop in and grab:
🟢 Worm Reapers
🟢 Lake Erie Crawler Harnesses
🟢 Worm Reaper Replacement Ends — 3 Packs

Another place to stock up on the gear you need to keep putting fish in the boat! 🎣💪

A huge thank you to Grand River Outdoors for bringing RARE Lures into the shop, and to everyone who continues to support our small business. We couldn’t keep growing without you! ❤️

📍 Available NOW at Grand River Outdoors!

08/25/2026

08/22/2026

⚡🟣 ELECTRIC ZEBRA 🟡⚡

This Worm Reaper is ready to bring some serious electricity to the water! 🎣🔥

With its bold fluorescent chartreuse and purple zebra pattern, Electric Zebra is built to stand out and get noticed when it’s running behind the boat.

⚡ Electric Zebra Worm Reaper
🎣 Handmade by RARE Lures
🔥 Built for Lake Erie walleye
💥 A colour combo you definitely won’t lose sight of!

Who’s adding Electric Zebra to their trolling lineup? 👀⚡

08/05/2026

✨ Introducing Wonder Bread ✨

Bright. Bold. Proven.

The Wonder Bread colour pattern has officially landed on both our Worm Reaper and Lake Erie Crawler Harness, bringing one of the most recognizable and productive colour combinations to your trolling spread.

Whether you're targeting Lake Erie walleye or looking to add something different to your lineup, Wonder Bread delivers the flash, contrast, and visibility that gets noticed.

🎣 Available in:
🔹 Wonder Bread Worm Reaper
🔹 Wonder Bread Lake Erie Crawler Harness

Simple. Colourful. Deadly.

📍Available now at www.rarelures.ca

08/04/2026

👻 Casper has arrived... and it glows when the lights go out! 🌙✨

Meet Casper, the newest Worm Reaper from RARE Lures. With its eerie glow-in-the-dark finish, this rig keeps working when visibility drops, making it an excellent choice for early mornings, late evenings, or low-light conditions on the water.

💡 Glow-in-the-dark finish 🎣 Handmade with premium components ⚡ Designed to help you put more fish in the boat.

Don't let the darkness slow you down... let Casper light the way. 👻🔥

08/01/2026

🎉 NEW COLOURS HAVE ARRIVED! 🎉

Introducing the newest additions to the RARE Lures Worm Reaper lineup:

🟠 Rusty Pumpkin
🍊 Toxic Tangerine

These colours didn't just look good—they proved themselves on the water! 🔥

Yesterday, Lorne House, Lucas House, and Russell Morgan put both new colours to the test, and the results speak for themselves... a full 3-man limit! 🎣💪

When new colours start producing fish right out of the gate, you know they're something special.

Which one are you tying on first—🟠 Rusty Pumpkin or 🍊 Toxic Tangerine?

Available soon from RARE Lures.

07/31/2026

🎉 THANK YOU FOR 1,000 WORM REAPERS SOLD! 🎉

What an incredible milestone! We want to send a huge THANK YOU to every single customer who has supported RARE Lures over the last year. Because of you, we've officially sold 1,000 Worm Reapers—and we couldn't be more grateful.

Seeing our handmade rigs help anglers catch trophy fish, fill the boat, and create unforgettable memories is exactly why we do what we do.

🏆 TOURNAMENT-WINNING PERFORMANCE! 🏆
Our Worm Reapers have helped anglers: 🎣 Win tournaments on Lake Erie
🐟 Catch tournament Big Fish
🥇 Bring home trophies, cash, and unforgettable victories

Nothing makes us prouder than seeing our products perform when it matters most.

Whether you've caught your personal best, filled your limit, or stood on the podium with a Worm Reaper tied on, thank you for trusting RARE Lures to be part of your success.

This is only the beginning. We can't wait to see what the next 1,000 Worm Reapers accomplish!

Thank you for believing in a small family business and helping us grow. Here's to many more big fish, tournament wins, and memories on the water!

07/12/2026

🏆 Champions on Worm Reapers! 🏆

A huge congratulations to Ricky, Codey and Shawn on taking home the Port Burwell Walleye Tournament yesterday! 🎣🔥

Their winning bag weighed an impressive 22.5 lbs, anchored by a 9.3 lb giant walleye! The winning fish came on our Tiger Tail Worm Reaper, while Purple is the New Black was absolutely on fire as well (releasing soon!). They were also running worms from Abbeys Tackle Box in Tillsonburg, Ontario, proving to be the perfect combination.

🎣 Winning setup:
🔥 Tiger Tail Worm Reaper on a Dipsy
🔥 Purple is the New Black Worm Reaper (releasing soon!) on the rigger
🪱 Worms from Abbeys Tackle Box in Tillsonburg, Ontario

Congratulations again to Ricky, Cody and Shaun! Thanks for putting your trust in RARE Lures and Abbeys Tackle Box and showing everyone what this combination can do. If you're chasing big Lake Erie walleye, it's time to tie one on! 💪🎣

07/10/2026

Thanks Rare Lures for the Top Up😉👍🎣🎣🎣