Liberty Fitness, Ottawa, ON (2026)

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06/15/2026

It’s funny how a few old photos can take you right back to a specific moment in your life.

These photos represent a turning point for me.

Here’s the story.

They were taken almost a year ago during a photoshoot for an ad campaign promoting my hybrid training coaching. I was 3 weeks out from a bodybuilding show. Lean, hungry, and running on fumes.

At the time, I had been slowly building Liberty Fitness | Online Fitness Coaching for years while still working my 9-5. Relying solely on my coaching business for income still felt more like a dream than a realistic plan.

But balancing bodybuilding prep, my business, my day job, Hull Sunday Run Day, and my social life was becoming increasingly difficult. What made it worse was the quality of some of the interactions I had to endure from people who, let’s just say, were not always kind to myself or others.

I remember one afternoon, I stayed late at the office and was cornered by a manager who, after I had asked a simple clarifying question, told me she “wasn’t going to spoon feed me this sh*t.”

Looking into her eyes and receiving that level of disrespect on company time changed me.

In that moment, I realized that going all in on myself and taking the risk was my only option. After all, you can fail while choosing the safe path in life too.

Soon after, I started thinking harder about my gifts and what I actually had to offer people. I realized how valuable my skills, knowledge, and experience really were.

So I booked a shoot with Mark Burger - Ottawa Photographer & Videographer and called in sick on a Monday to make it happen. 😂

The funny thing is that the people who treat you poorly may never know that their actions helped put you on your rightful path.

And they never have to.

Perhaps you’ll tell them one day.

I’m proud to say that after leaving that job in November, I’ve found success in my coaching business month after month.

More importantly, I’ve had the privilege of helping people become better versions of themselves time and time again and my soul sings every morning because of it.

I share this to remind you to listen to the universe, even when the message is unpleasant.

Invest in yourself. You are worth it. 🕊️

06/13/2026

I think one of the biggest strengths I've developed while building my public fitness community and growing my coaching business is understanding that no opportunity is too small to matter.

This morning, I led a fun run with the City of OM, a fitness festival here in Ottawa. It was a great opportunity to be part of an objectively positive event.

The run started at 8:30 AM on a Saturday and wasn't heavily promoted. I didn't even advertise it myself beforehand. As expected, the turnout was small.

While running and chatting with the people who showed up, I was reminded of how many similar runs I've led over the years with only a handful of participants.

Many of those runs resulted in people joining Hull Sunday Run Day. Through that community, people have run their first races, changed their relationship with alcohol, improved their health, and in some cases become coaching clients.

The point is this:

Even though Hull Sunday Run Dayy now gathers up to 100 people for our regular weekly runs, and our larger events attract 300 to 400 participants, I still find immense value in running with a single person, hearing their story, and helping them see that their goals are often much more attainable than they realize.

I think many people spend too much time focused on what they want to get out of life.

If instead you view your skills as an opportunity to be of service rather than an opportunity to profit, you'll often end up going much farther than you expected.

Making gains in the gym requires effort long before you see the results.

Building a business and a community is no different.

Do it for the love of the game.

06/12/2026

It takes a village

06/08/2026

I bought my old bike back in university as a way to get home from the bar. Not to train for an IRONMAN. 😂

After spending the last few months riding a bike from the late 80s that was stuck in a single gear, I knew it was finally time to get set up properly for the big day.

That’s why I called up the pros at .

Michael and the team put together an incredible custom Prologue for me, built around my goals, fit, and style. The entire experience was personalized from start to finish, and it shows in the final product.

Their custom bike program is seriously impressive. Whatever your goals are - whether you’re racing, training, commuting, or looking for your dream ride, they can build something truly unique for you.

Now the big question:

Do you think I’ll ride a little faster with this setup? 👀

Time to find out.

Massive thank you to Michael and the entire Eurosports team for setting me up with my dream bike and helping me prepare for IRONMAN Ottawa.

If you’re in the market for a new ride or any sporting gear, do yourself a favour and stop by Eurosports. You won’t regret it. 🤝

Address

Ottawa, ON

Website

http://libertyfitness.ca/

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