Giant Montréal

09/09/2026

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📣CONFIRMED SCHEDULE📣
WORLD CHAMPIONSHIPS // VIP EVENINGS WITH PRO RIDERS, BRAND LEADERS & LIVE DJ

We’re going all in for three days. Expect pure elite cycling energy inside the clubhouse, built around a panel-style, Q&A format with an organic flow.

Live DJ, Dy : As of 4:00 PM (Setting the pre-panel vibe)
WorldTour Team Panels & Q&A: 6:00 PM – 8:00 PM
📍5252 Sherbrooke St. W. Montreal

FOOD, DRINKS & GREAT VIBES
When it comes to food, we’ve got you covered: enjoy artisanal bites crafted by exceptional caterer Olivier Louissaint paired with the famous Pizzeria Crosta

EXCLUSIVE SWAG: We’re pulling out all the stops! We won’t spoil the whole surprise, but a gift that’s sure to turn heads will be waiting for the early arrivals each night. Limited quantities.

Format:
Each day features a panel conversation with pro riders and key guests.
Expect an open Q&A: the audience can ask questions, share stories and exchange directly with the pros in a relaxed, conversational setting.

Who you could meet:
- Mon, Sep 21: Tom Dumoulin and special guests
- Tue, Sep 22: Mackenzie Coupland and Nadia Gontova from the Elite Women’s Liv AlUla Jayco team – making their first-ever appearance at Le 5252.cc alongside their Women’s Team Sports Director
- Wed, Sep 23: Michael Matthews alongside the Men’s Team Sports Director
- Head of CADEX brand
- Team Head of Performance and more…

Special autograph card:
On each of the three days (Sept 21, 22, 23), every visitor will receive at the entrance a special autograph card.

Consider these three days your front row pass to the people behind the racing.

👀 Pro tip: Attending all 3 dates (21-22-23) unlocks your chance at a big surprise (more to come)…+ visit us at our kiosk
September 24–27: Stop by and visit us at our World Championship booth, too!

📣Calling all women riders📣 this is your moment and you simply cannot miss this.

Although the day is open to all, show your support as a fellow woman cyclist and take advantage of this perfect occasion to participate in an intimate Q&A.

Come out, show up and give a massive local shout-out to the WorldTour Elite Women’s team who are tearing up the roads.

Let’s pack the room, share o

09/07/2026

#5252
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TOM DUMOULIN // RIDE WITH A LEGEND // JOIN THE SOCIAL RIDE

How often do you get a chance to ride and chat with a Champion?

Giro d’Italia Champion, nine stages across the three Grand Tours, five medals in three different World Championships, two Olympic silver medals and more…

⇥ Meet-up: 4:00PM at Le 5252 Clubhouse // Roll-out: 4:30PM
⇥ Date: Sunday, September 20
⇥ Route: Details available on Strava (Le5252cc)
⇥ Start / Finish: 5252 Sherbrooke W. Montreal

↳ Special additional guests
↳ All participants get a FREE GIFT BAG💥

After the ride:
⇥ We’ve got you covered: food and drinks will be on-site!
⇥ Will you be the one heading home with our special prize?!

📍FREE RESERVATION via link in bio
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TOM DUMOULIN // ROULEZ AVEC UNE LÉGENDE // JOIGNEZ-VOUS À LA SOCIAL RIDE

À quelle fréquence avez-vous l’occasion de rouler et de discuter avec un pro?

Champion du Giro d’Italia, neuf étapes sur les trois grands tours, cinq médailles dans trois championnats du monde différents, deux médailles d’argent olympiques et plus encore…

⇥ Rendez-vous: 16h au Le 5252 Clubhouse // Départ: 16h30
⇥ Parcours : Détails disponibles sur Strava (Le5252cc)
⇥ Date : Dimanche, 20 septembre
⇥ Départ / Arrivée : 5252, rue Sherbrooke Ouest, Montréal

↳ Invités spéciaux supplémentaires
↳ Sac-cadeau GRATUIT pour tous les participants💥

Après la sortie :
⇥ On s’occupe de vous : nourriture et boissons offertes sur place
⇥ Serez-vous celui ou celle qui repartira avec notre prix spécial?!

📍RÉSERVATION GRATUITE via link en bio
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09/06/2026

📣ALERT: CONFIRMED SCHEDULE📣

The WorldTour Jayco AlUla team GreenEDGE Cycling is officially locked in. Michael Matthews is rolling with his crew to The 5252 Clubhouse.

Are You Ready?
‣ 10AM: Social community ride rolling out for those who want to spin before joining the festivities (info on STRAVA: LE5252CC)

‣ 12PM: Show up early to grab and fuel up with treats from our local community partners:
‑ Pizzeria Crosta
‑ Maple3
‑ Trema Café
‑ Crèmerie Gelato Ice Cream & Slush Truck
‑ The classic “5252 Popcorn”
‑ and more…

‣ 1PM: Team Jayco AlUla arrives in-store! Get up close with Pro riders, score autographs on exclusive rider cards, check out their custom race bikes and win exclusive pro prizes.

🎉The Perk: The first 60 people will receive an official Team Jayco AlUla bidon (the ultimate item to get signed).

🔥Bring the Montreal energy and come hang out with the squad.

📍Where: 5252 Sherbrooke W, Montreal
🎟️Admission: Free event - everyone is welcome!
RSVP via link in bio

🏁Sep 13 – Join us at the Giant Kiosk in the Fans Village
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📣ALERTE: HORAIRE CONFIRMÉ📣

L’équipe WorldTour Jayco AlUla a confirmé son temps d’arrivée. Michael Matthews arrive avec sa troupe au
Le 5252 Clubhouse.

Êtes-vous prêt?
‣ 10h: Social Ride pour ceux qui souhaitent rouler un peu avant de se joindre aux festivités (informations sur STRAVA : LE5252CC)

‣ 12h: Arrivez tôt pour réserver votre place et faire le plein d’énergie avec les gâteries de nos partenaires locaux :
‑ Pizzeria Crosta
‑ Maple3
‑ Trema Café
‑ Crèmerie Gelato - camion de crème glacée et de slush
‑ Le classic “Popcorn Le 5252”
‑ Et plus encore…

‣ 13h: L’équipe Jayco AlUla arrive en magasin! Venez côtoyer les coureurs du WorldTour, obtenez des autographes sur des cartes de coureurs exclusives, découvrez leurs vélos de course personnalisés et remportez des prix de pros exclusifs.

🎉Le “Perk” : Les 60 premières personnes recevront un bidon officiel de l’équipe Jayco AlUla (l’objet par excellence à faire signer).

🔥Apportez l’énergie montréalaise et venez passer du temps avec l’équipe.

📍Où : 5252 rue Sherbrooke O, Montréal
🎟️Admission : Événement gratuit ouvert à tous RÉSERVATION GRATUITE via link en bio

The first Giant store in Canada - Certified experts in Road, Gravel, EBike, Kids bike. Top premium service, from Bike fitting, workshops, private lessons offered

09/02/2026

#5252
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Toxic Pulse isn’t a glimpse of tomorrow, it’s the future, right now. The 2027 TCR Advanced Pro frameset strips away compromise, dropping weight while dialing up explosive acceleration and race-winning stiffness.

↳ Total System Integration: Engineered from the ground up as a single, cohesive unit. The all-new OverDrive Aero steerer tube pairs with a streamlined aero handlebar, integrated stem and custom spacers, delivering seamless cable routing, clean aesthetics and zero-fuss maintenance.

↳ Optimized Efficiency: Built with an upgraded stiffness-to-weight ratio and a lighter overall chassis to give you ruthless pedaling efficiency and instant, explosive acceleration when every second counts.

↳ Wind-Tunnel Aero: Shaped via advanced Computational Fluid Dynamics (CFD) and wind-tunnel testing. From truncated-ellipse frame tubing to fully integrated components, it slices through the air with a lower drag profile than ever before.

NOW • LIVE • AVAILABLE

08/31/2026

#5252
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📍Le 5252 Clubhouse is getting ready! 🔄
Transformation in progress as we prep to welcome pro cyclists, brand heads, international visitors and our local community for an unforgettable September. Stay tuned
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08/26/2026

#5252
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Are You Ready?

Get up close with WorldTour riders from GreenEDGE Cycling , score autographs on exclusive rider cards and check out their custom race bikes up close. Plus, win exclusive pro prizes and fuel up with our local community partners:

˙ Pizzeria Croats
˙ Maple3
˙ Trema Café
˙ Lagabière
˙ Crèmerie Gelato Ice Cream & Slush Truck
˙ The classic “5252 Popcorn”
˙ and more…

Before the pros roll in, We Ride MTL!
The event will kick off with a social ride ahead of the team’s arrival at Le 5252 Clubhouse. The exact time and route will be announced soon. Follow us on social media for all the details.

⇥ TIME: Will be confirmed a week prior to the event
⇥ DATE: Saturday, September 12
⇥📍5252 Sherbrooke West, MTL
⇥ FREE RESERVATION via link in bio

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Êtes-vous prêts?

Profitez d’un accès VIP aux pros du WorldTour GreenEDGE Cycling , obtenez leurs autographes sur des cartes à collectionner et admirez de près leurs vélos de course personnalisés. Courez la chance de gagner des prix convoités remis par les coureurs et faites le plein d’énergie grâce à nos partenaires locaux :

˙ Pizzeria Crosta
˙ Maple3
˙ Trema Café
˙ Lagabière
˙ Crèmerie Gelato - camion de crème glacée et de slush
˙ Le classic “Popcorn Le 5252”
˙ Et plus encore…

Avant l’arrivée des pros, “We Ride MTL”!
L’événement débutera par une “social ride” qui précédera l’arrivée de l’équipe au Le 5252 Clubhouse. L’heure et le parcours exacts seront annoncés prochainement. Suivez-nous sur les réseaux sociaux pour tous les détails.

⇥ HEURE: Entre 11h et 12h, à confirmer une semaine avant
⇥ DATE: Samedi, 12 septembre
⇥📍5252 Sherbrooke Ouest, MTL
⇥ RÉSERVATION GRATUITE via link en bio
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08/23/2026

En septembre, TRÉMA Café s’installe au Le 5252 Clubhouse.

Né ici, façonné par des gens d’ici, trema.cafe partage une même obsession avec notre communauté : faire les choses comme il faut. Du bon café, du vrai lait et une attention portée à chaque détail.

Le peloton carbure à la caféine, et les cyclistes ne font pas exception. Le café accompagne chaque sortie, chaque course, chaque kilomètre.

TRÉMA Café s’associe à notre mouvement pour faire vibrer la communauté et les pros à l’occasion du GPC et des Championnats du monde.

Essayez votre premier café latte en canette fabriqué au Québec.

Rendez-vous les 12, 21, 22 et 23 septembre.

Votre prochain arrêt : Le 5252 Clubhouse.

Septembre 2026 • Montréal

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In September, TRÉMA Café is checking into Le 5252 Clubhouse.

One is born local, crafted by people from here out of a love for great coffee, real milk and an obsession with doing things right. The other is driven by a single pursuit: pushing past the finish line. Two worlds, one shared foundation: an ice-cold local brew custom-built for anyone who lives for the transition from the espresso bar to the open road.

The peloton runs on caffeine and cyclists are no exception, turning the daily cup into an essential ritual.

This September, TRÉMA Café partners with our movement to electrify the community and the pros all through the GPC and World Championship events.

Try your first canned café latte made in Quebec.

Catch TRÉMA Café on September 12, 21, 22 and 23.

Your next stop: Le 5252 Clubhouse.

September 2026 • Montréal
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#5252

08/19/2026

#5252
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Lightest. Fastest. Gravel.

The 2027 Giant Revolt Advanced SL 1 is Giant’s ultimate gravel race system: an 839 g Advanced SL carbon frame, aero-integrated Contact SLR XR cockpit, SRAM Force XPLR AXS 1×13 and Giant CXR 0 50 mm carbon wheels, all tuned for precision handling and pro-level speed.

In Tempest Purple and ready to rip, this is the bike built to dominate the toughest gravel events.

As BikeRadar put it: a “devastatingly fast” gravel racer that’s “great off-road and on it”.

Check out the full 27 REVOLT ADVANCED SL series.
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08/18/2026

#5252
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Since our recent story dropped on this bike, you already know the hype is real. We have been absolutely bombarded with demands for the Meteor Storm and Carbon colorways, and it is easy to see why.

The 2027 Propel Advanced 1 isn’t just built to win races, it’s engineered to dominate the wind. Blending a lighter composite frame, a fully integrated cockpit and the lightning-fast precision of Shimano 105 Di2 electronic shifting, this machine is the total package.

Whether you’re smashing a solo break or navigating the pack, the sleek, head-turning finish ensures you’re riding as sharp as you look. Best of all? It delivers massive torsional stiffness for explosive sprints while keeping enough vertical compliance to keep you rolling smoothly all day long.

Key highlights:
- AeroSystem Shaping: Truncated ellipse tubing that slices effortlessly through the air.
- Insane Demand: Following our recent story, the response on the Meteor Storm and Carbon editions has been off the charts.
- Next-Gen Comfort: Engineered to keep you fresher, faster and locked in for the long haul.

The momentum is real and these won’t sit on the floor for long. Come by the boutique to see the Meteor Storm and the Carbon colorways in person before it’s gone.
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08/15/2026

#5252
The all-new Aero Integrated Handlebar features a reengineered 6.5-degree forward sweep, a short 72mm reach, and narrower hood spacing to create a lower, narrower and more efficient riding position, while refined aero tops reduce frontal area without sacrificing control.

Summary: One-piece, no-bond carbon construction = eliminates the joints and excess material found in traditional bonded handlebars.

It all adds up to less drag to help maximize every watt you produce.

Version 2 is 🔥 Check out the reviews.
🇨🇦 Available in Sep | Limited Quantities | Pre-order now