08/31/2026
A few years ago, Natalie took her first Cadillac class at a studio in South Africa and was instantly hooked. She knew right then: when she opened her studio in Santa Barbara, there’d be a Cadillac room.
The challenge at launch:
→ Clients were intimidated by the size of the machine
→ The swing and moving parts made it look more advanced than it is
→ Getting people to try that first class took convincing
Now:
→ Cadillac classes are sold out every week
→ Fully waitlisted, several classes a day
→ She’s the only studio in Santa Barbara offering them
Proof that the equipment that looks the most intimidating can become the thing your studio is known for.
