East Side Cycle

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East Side Cycle East Side caters to the bicycle enthusiasts as they have everything available from the exotic to the common, latest and greatest to the tried and true.

East Side Cycle first came about in 1998 as both operators as well as father and son, Art and Eric Gruber, found a need for a specialty shop in the Kitchener/Waterloo area. Seeing as they dont specialize in one type of bike you'll find everything on two wheels whether it be road,tri, mountain, recreational or even electric/gas powered. Along with the fantastic selection, East Side also offers superb service ranging from the typical bicycle tune-up to the more intensive tasks of custom welding, machining etc... Due to their knowledgeable and experienced staff, they are able to assist you and steer you ,so to speak, in the right direction with any of your questions, concerns or dilemmas. So come check us out and see for yourself, even if it is just to fondle the goodies.

WOLF TOOTH SHIFTgravity clipless pedals in limited edition camo now in!
10/20/2026

WOLF TOOTH SHIFT
gravity clipless pedals in limited edition camo now in!

New Brembo GR-PRO mountain bike brakes now in stock!Developed on UCI Downhill World Series terrain with the Specialized ...
10/17/2026

New Brembo GR-PRO mountain bike brakes now in stock!

Developed on UCI Downhill World Series terrain with the Specialized Gravity Team.

Fresh build on deck . Vesper being laced to a Phase30 using Champion spokes with candy blue accents . Stay tuned ...
10/17/2026

Fresh build on deck . Vesper being laced to a Phase30 using Champion spokes with candy blue accents . Stay tuned for the the final product

We have one pair available here at East Side
10/16/2026

We have one pair available here at East Side

SURPRISE! Say hello to our Limited Edition SHIFT Pedal in Camo Ano. Only available at Wolf Tooth retailers!

The Camo SHIFT Gravity Clipless Pedal is our first dealer exclusive Limited Edition product. These are our first LTD release of 2026 and are available only to brick and mortar retailers, and are limited to 150 pairs.

This idea has been kicked around a bit over the past couple of seasons, and we figured with fall colors in full swing here in Minnesota, what better time than now to launch a camouflage pedal? Created in collaboration with the ano wizard Ashley Anodized It, each pedal body features a unique anodized camouflage pattern in olive, tan, black, and brown tones, finished off with a blaze orange end cap, because when you go all in, you go all in.

We pre-sold 130 pairs to dealers, which can be found at the landing page on our website and below. We held back 20 pairs of SHIFT LTD. If you don’t see your LBS on the list of stocking dealers on launch day, stop in or give your shop a holler. Those 20 pairs are available for any shop to order for you, first come, first serve, until they’re gone.

Stop what you’re doing and go to your local bike shop. NOW!!!!

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We have your custom build needs covered! This customer decided to match some high end components in anodized red. ...
10/09/2026

We have your custom build needs covered! This customer decided to match some high end components in anodized red.

This Prime Thunderflash is looking for a good, loving home! Equipped with a Fox 38 factory fork in podium gold, this bui...
10/08/2026

This Prime Thunderflash is looking for a good, loving home! Equipped with a Fox 38 factory fork in podium gold, this build stands out from the rest!

New to the Kashima Klub!Formula Cura-4 brake set & Galfer Shark EVO rotors, now with an official Kashima coating! ...
09/30/2026

New to the Kashima Klub!

Formula Cura-4 brake set & Galfer Shark EVO rotors, now with an official Kashima coating!

Turning out to be a kinda week . Multiple forks ready for install
09/30/2026

Turning out to be a kinda week . Multiple forks ready for install

ODI valve caps now in stock!Available in Schrader & Presta valve!
09/24/2026

ODI valve caps now in stock!

Available in Schrader & Presta valve!

This customer needed the shock from his newly acquired vintage BMC serviced he luckily found us. Every other shop had n...
09/24/2026

This customer needed the shock from his newly acquired vintage BMC serviced he luckily found us. Every other shop had no idea what they were looking at but luckily we knew. shock serviced with a brand new seal head and all new seals . BMC ready to roll

Address

1264 Victoria Street
Kitchener, ON
N2B3C9

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 5pm

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