East Side Cycle

East Side Cycle East Side caters to the bicycle enthusiasts as they have everything available from the exotic to the common, latest and greatest to the tried and true.

East Side Cycle first came about in 1998 as both operators as well as father and son, Art and Eric Gruber, found a need for a specialty shop in the Kitchener/Waterloo area. Seeing as they dont specialize in one type of bike you'll find everything on two wheels whether it be road,tri, mountain, recreational or even electric/gas powered. Along with the fantastic selection, East Side also offers supe

rb service ranging from the typical bicycle tune-up to the more intensive tasks of custom welding, machining etc... Due to their knowledgeable and experienced staff, they are able to assist you and steer you ,so to speak, in the right direction with any of your questions, concerns or dilemmas. So come check us out and see for yourself, even if it is just to fondle the goodies.

08/31/2026

Limited edition set in bound to us shortly . One of a few shops selected to stock this limited supply run

Completion !
08/27/2026

Completion !

Another wheelbuild to be completed . Pro 4 to be laced to a BA30 V2 rim using Champion spokes and ni***es
08/27/2026

Another wheelbuild to be completed . Pro 4 to be laced to a BA30 V2 rim using Champion spokes and ni***es

08/26/2026

Shop ambassador Nick Outram owner of BuiltRight Bikeparks getting in some great runs on his Jamis Hardline this season!

Two wheel builds on deck. First we have a Pro 4 to be laced to a BA30 using Champion spokes. Next is an Vespe...
08/25/2026

Two wheel builds on deck. First we have a Pro 4 to be laced to a BA30 using Champion spokes. Next is an Vesper to be laced to a Chromag Phase 30 using DT Swiss Champion spokes . Completed wheels to be posted shortly . All hubs and rims are in stock here at East Side and we only require an hour to build your custom wheel for you. Come stop by and check out our vast selection of spokes , rims and hubs .

Fox Transfer SL service and orange collar install. We have lots of official orange accent upgrades for shocks, forks ...
08/08/2026

Fox Transfer SL service and orange collar install. We have lots of official orange accent upgrades for shocks, forks and posts in stock

Fresh amd goodies ready for install and out the door to their new owners . Come check us out for all your suspensi...
07/23/2026

Fresh amd goodies ready for install and out the door to their new owners . Come check us out for all your suspension needs

Fresh build off the truing stand . rims and hubs laced together using Champion spokes . Built in house quickly ...
07/18/2026

Fresh build off the truing stand . rims and hubs laced together using Champion spokes . Built in house quickly and selected from our extensive selection of hubs and rims .

Shipped out to a collector who cleared out our very own collection of limited edition Profile Racing hubs, stems and spr...
07/07/2026

Shipped out to a collector who cleared out our very own collection of limited edition Profile Racing hubs, stems and sprockets.

Address

1264 Victoria Street
Kitchener, ON
N2B3C9

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 5pm

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