East Side Cycle

East Side Cycle East Side caters to the bicycle enthusiasts as they have everything available from the exotic to the common, latest and greatest to the tried and true.

East Side Cycle first came about in 1998 as both operators as well as father and son, Art and Eric Gruber, found a need for a specialty shop in the Kitchener/Waterloo area. Seeing as they dont specialize in one type of bike you'll find everything on two wheels whether it be road,tri, mountain, recreational or even electric/gas powered. Along with the fantastic selection, East Side also offers supe

rb service ranging from the typical bicycle tune-up to the more intensive tasks of custom welding, machining etc... Due to their knowledgeable and experienced staff, they are able to assist you and steer you ,so to speak, in the right direction with any of your questions, concerns or dilemmas. So come check us out and see for yourself, even if it is just to fondle the goodies.

The new Shimano XT flat pedals now in stock!
06/06/2026

The new Shimano XT flat pedals now in stock!

Another Thunderflash out the door to a lucky new owner . Showcased here is the XO1 build . SRAM X01 drivetrain with...
06/05/2026

Another Thunderflash out the door to a lucky new owner . Showcased here is the XO1 build . SRAM X01 drivetrain with Fox factory front forks, Cane Creek Kitsuma air rear shock and Industry nine Hydra wheelset

More options available with the Genie shock! With multiple sizes for your frame.Upgrade your ride with Specialized x Fox...
06/04/2026

More options available with the Genie shock! With multiple sizes for your frame.

Upgrade your ride with Specialized x Fox Genie suspension.

Special order for a customerStumpjumper 15 Alloy• Fox DHX Factory coil shock• Fox Float 38 Factory fork 160mm travel• TR...
06/02/2026

Special order for a customer

Stumpjumper 15 Alloy

• Fox DHX Factory coil shock
• Fox Float 38 Factory fork 160mm travel
• TRP DH-R EVO 4 piston brakes
• 12 speed Shimano SLX drivetrain
• DT Swiss 730 hubs laced to Roval Traverse
• Deity Stem & Bars

New One Up Components in stock! ☝️☝️☝️• Composite & Alloy Pedals • Wave pedal• Alloy Stems 35mm - 50mm• Alu oval bar ...
05/29/2026

New One Up Components in stock! ☝️☝️☝️

• Composite & Alloy Pedals
• Wave pedal
• Alloy Stems 35mm - 50mm
• Alu oval bar

New components in from DA BOMB MTB!• Stems• Seat posts• Dropper posts• Seat post clamps• Stem Caps• Valve Caps• Pedals ...
05/22/2026

New components in from DA BOMB MTB!
• Stems
• Seat posts
• Dropper posts
• Seat post clamps
• Stem Caps
• Valve Caps
• Pedals

The brand new Devinci E-Troy Lite Special ordered for our good friend •Made in Canada frame G04 6061-T6 Aluminum•150mm ...
05/12/2026

The brand new Devinci E-Troy Lite Special ordered for our good friend

•Made in Canada frame G04 6061-T6 Aluminum
•150mm rear travel 160mm front travel
•Internal cable routing
•Bosch Performance Line SX motor
•600 watt max power output 55 nm of torque
•Bosch Compact tube 400 battery delivers 400 watt hours
•2 hours of riding, 1000 meters of climbing, 40km range on full charge. 28 km approximate range primarily using TURBO mode.

Completion !
05/09/2026

Completion !

Completion !!!! Wow
05/09/2026

Completion !!!! Wow

This just in! Special order for a customerThe new Devinci Hatchet Pro Rival AXS 24s Full carbon OSC frame
05/08/2026

This just in! Special order for a customer

The new Devinci Hatchet Pro Rival AXS 24s Full carbon OSC frame

Address

1264 Victoria Street
Kitchener, ON
N2B3C9

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 5pm

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