EFP Intimates - Bra, Lingerie & Swimwear Boutique

EFP Intimates - Bra, Lingerie & Swimwear Boutique We are a size inclusive, gender safe, body positive bra, lingerie and swimwear boutique!

Just when you thought EFP Intimates was no more….. We couldn’t say no being the title sponsor for the ladies open in Inn...
07/05/2025

Just when you thought EFP Intimates was no more….. We couldn’t say no being the title sponsor for the ladies open in Innisfail again.
Welcome to the EFP Intimates/ House of Her ladies open golf tournament!!!!
Erika and Danielle are holding down the fort at hole 1 spilling all of the tea on our rebranding.
Samantha is hanging out at Spruce 7 waiting to find our Hole in 1 winner!!!
We always get excited when we hit our first tears of an event when pulling affirmation cards…. The tears are starting to roll here ❤️
Good luck today ladies!!!!

Well friends….that’s a wrap. Today, I was sitting in the boutique, completely emptied now.The racks are gone. The shelve...
07/01/2025

Well friends….that’s a wrap.

Today, I was sitting in the boutique, completely emptied now.
The racks are gone. The shelves are bare.
It’s quiet in a way it never has been before.

And I’m letting myself feel it all.

EFP Intimates was never just a business.
It was a vision I poured my heart into. A space where women came to feel seen, held, celebrated.
It was messy and magical. Challenging and sacred.
It taught me how to show up for others, and in the process, how to show up for myself.

I’ve cried for this place.
I’ve laughed in this place.
I’ve grown into a version of myself I never could’ve imagined when I first hung that sign.

And now, I’m saying goodbye.
Not because it failed.
But because I’ve changed.

Because the woman I am now is being called to something more.
Something deeper. Something braver.

House of Her: Self-Love + Confidence Collective is that next chapter.
Not just a business. A becoming.
A home for the raw, real, radiant parts of who we are.

So this photo — it’s a goodbye, yes.
But it’s also a doorway.
A closing that holds the keys to something new.

Thank you for walking with me through EFP.
Thank you for holding space as I step into House of Her.

She’s ready. And so am I.

Erika xo

Come say hello for our second last day ever in the boutique and join in on the memory making shenanigans!
06/26/2025

Come say hello for our second last day ever in the boutique and join in on the memory making shenanigans!

We’re down to the last few sizes in some of our most-loved Parfait Intimates — all still 45% OFF during our boutique clo...
06/26/2025

We’re down to the last few sizes in some of our most-loved Parfait Intimates — all still 45% OFF during our boutique closing sale.

ONLY 2 DAYS LEFT TO SHOP! CLOSING FOREVER ON JULY 27TH.

✨ Still in stock (but not for long):
1: Shea Slimmer High-Waisted Brief - Sizes: (2) Large (3) XL, (1) 2XL

2: Shea Slimmer High-Waisted Shorts - Sizes: (1) 2XL, (1) 3XL

3: Stevie Faux Leather Underwire Bra - Sizes: 30DD, 30F, 30G, 32DD, 32E, 32F, 32FF, 32G, 34D, 34DD, 34G, 36E, 36FF, 36G, 38DD, 40D, 40E, 40F, 40FF, 42DD, 42G

4: Stevie Faux Leather High Waist Thong - Sizes: (2) 2XL

5: Mia Lace Non-Wired Bralette - Sizes: 30E, 32B, 32C, 32G, 32H, 40D, 42C, 42E

6: Mia Lace Brief - Sizes: (2) Small, (1) Large, (2) 2XL, (1) 3XL

📍 Try on in-store at EFP Intimates or purchase online through the link in our profile!

These pieces were made to lift you up and now they’re priced to move.

Your favorite supportive + stylish lingerie brand is part of the clear-out!Parfait Intimates are now 45% OFF or just $20...
06/26/2025

Your favorite supportive + stylish lingerie brand is part of the clear-out!
Parfait Intimates are now 45% OFF or just $20 depending on the style during our Closing Out Sale and once they’re gone, they’re gone for good

🖤 ONLY 2 DAYS LEFT TO SHOP!

Featured Styles:
1: Casey T-Shirt Bra ($20) - Sizes: 32D, 40G, 42C

2: Elise Strapless Bra ($20) - Sizes: 30G, 32C32D, 32E, 32F, 34C, 34D, 34F, 34G, 36G, 38F, 40C, 40F, 40G, 42C, 42D, 42F

3: Mia Dot Bodysuit in Black - Sizes: (2) Small, (2) Medium, (1) L Plus, (1) XL Plus
4: Mia Dot Bodysuit in Pink - Sizes: (1) Small, (1) Medium, (1) 2XL Plus
5: Shea Unlined Bra ($20) - Sizes: 30E

📍 Try them on in-store at EFP Intimates or purchase online through the link in our profile!

Don’t miss your chance to grab lingerie that fits, flatters, and feels like you.

This is your last chance to experience the bra that broke the internet, now 45% OFF as part of our EFP Intimates Closing...
06/25/2025

This is your last chance to experience the bra that broke the internet, now 45% OFF as part of our EFP Intimates Closing Out Sale. ONLY 3 DAYS LEFT TO SHOP!

Evelyn & Bobbie bras are designed for wireless comfort and next-level lift, made for real bodies, real life, and real support.

🔥 Featured Styles:
1: Evelyn Bra Non-Wired - Size: (1) 3XL
2: Structured Scoop Bra Non-Wired - Sizes: (1) 3XL
3. Seamless Thong High-Waisted - Sizes: (2) 0-14, (2) 16-24

These are your everyday, all-day, never-want-to-take-it-off pieces and they’re almost gone!

📍In-store only at EFP Intimates (Tues–Fri) or online at www.efpintimates.com

Sultry, sculpted, and seriously stunning! Our entire collection of Gossard Intimates is now 45% OFF or just $20 (dependi...
06/24/2025

Sultry, sculpted, and seriously stunning! Our entire collection of Gossard Intimates is now 45% OFF or just $20 (depending on the style) during the EFP Intimates Closing Out Sale! ONLY 4 DAYS LEFT TO PURCHASE!

🖤 Known for bold design and undeniable lift, Gossard bras are made to be seen and now’s your last chance to take one home.

Featured Styles:

1: Light Push-up Bra ($20) - Sizes: 30DD, 30E, 30F, 30FF, 30G, 32C, 32E, 32F, 32G, 34C, 34G, 36G
2: Sheer Bra ($20) - Sizes: 30D, 30E, 30F, 30FF, 30G, 32E, 32F, 32FF, 34DD, 34E
3A: Superboost Lace Deep V Bralette (Black) - Sizes: 32G, 40D, 40E, 40F, 42C, 42D, 44C, 44D
3B: Superboost Lace Deep V Bralette ($20, colour: Platinum) - Sizes: 30FF
3C: Superboost Lace Deep V Bralette (Purple H**e)- Sizes: 32C, 32F, 32G, 34C, 38C
4: Superboost Lace Thong (Purple H**e) - Sizes: 1 Small, 1 Large
5: Superboost Lace Non-Padded Plunge Bra - Sizes: 28FF, 32C, 36C, 38B

📍Shop in-store at EFP Intimates on online through the link in our profile

This is lingerie that makes you feel powerful before you even get dressed.

It’s the end of an era… and the perfect time to stock up on your favourite ultra-comfy, Canadian-made essentials from De...
06/21/2025

It’s the end of an era… and the perfect time to stock up on your favourite ultra-comfy, Canadian-made essentials from Devon + Lang 💥

🖤 Now 45% OFF during our Closing Out Sale!

✨ What makes D+L special?
• Unreal comfort
• Durable stretch fabric
• Flat seams + smooth waistband
• Gender-inclusive styles
• Locally designed in Canada 🇨🇦

Featured Deals:

1A: Bria Bralette Femme Fatale - Sizes: (1) M/L
1B: Bria Bralette Brommeliad - Sizes: (1) XXS, (1) S/M
1C: Bria Bralette Grey Camo - Sizes: (1) XXS, (1) 4XL

2: Bria Boyshort 2.0 Femme Fatale - Sizes: (1) 2XL, (1) 3XL

3A: Bria Bikini Gamer - Sizes: (1) XXS, (1) XS, (1) Small, (1) Medium
3B: Bria Bikini Origami - Sizes: (1) Small

4A: Bria Boxer Brief Black - Sizes: (1) 2XL
4B: Bria Boxer Brief Cartoons - Sizes: (1) Small, (1) 2XL
4C: Bria Boxer Brief Grey Camo - Sizes: (1) XXS, (1) 2XL, (1) 3XL

5: Bria Thong Berry - Sizes: (1) XXS, (1) XS, (1) Small, (1) 2XL
6: Katrina French Bikini Black - Sizes: (1) Small, (2) 2XL, (1) 3XL, (1) 4XL

7A: V-Thong Grey Camo - Sizes: (1) XXS, (1) XS (1) 2XL, (1) 3XL, (1) 4XL
7B: V-Thong Strawberry - Sizes: (1) XXS, (1) XS, (1) 4XL
7C: V-Thong Femme Fatale - Sizes: (1) Large, (1) 2XL

Whether you wear them to bed, to work, or to literally live in — these are comfort pieces you won’t want to miss.

📍 In-store only until July 27th or online through the link in our profile

Well… today is another milestone day in the closing chapter of EFP Intimates. Even though the boutique will still be ope...
06/21/2025

Well… today is another milestone day in the closing chapter of EFP Intimates.
Even though the boutique will still be open from Tuesday thru Friday next week…. Today is my final shift 😢.
So many memories have been made over the last 4 years. From amazing friendships, kick ass events and boutique parties….. but nothing compares to all of you.
Thank you to every single soul who has walked through our doors and walking out with a new sense is self and confidence. Thank you for the stories, the laughs, the tears and everything in between. I am forever grateful for you all ❤️
This is not the ending for me at EFP. I will still be playing a role in some way as we transition to House of Her and of course I will still be assisting our amazing retreats.

So if you can, please pop in today between 10-4 and come shop, say hi… not bye….
I love you all. Thank you for everything ❤️❤️❤️
~Danielle 😘

Soft. Supportive. Subtly sexy.The Fit Fully Yours Ava Bra + Thong Set is one of our most loved — and now it’s 45% OFF du...
06/20/2025

Soft. Supportive. Subtly sexy.

The Fit Fully Yours Ava Bra + Thong Set is one of our most loved — and now it’s 45% OFF during our Closing Out Sale 🖤

✨ What makes her iconic?
• Push-up plunge gives perfect lift
• Lightweight lace adds romantic detail
• Everyday comfort, romantic feel

🎀 Ava Bra Red - Sizes: 32D, 32G, 34D, 34E, 36D, 36F, 36G, 38D, 40D, 40E, 40G, 42D, 42G, 44G
🎀 Ava Thong Red - Sizes: (1) Small, (1) Medium

🎀 Ava Bra Teal- Sizes: 30C, 30D, 30DD, 30E, 30F, 30FF, 30G, 32C, 32D, 32DD, 32E, 32FF, 34C, 34DD, 34E, 34H, 36C, 36D, 36E, 36GG, 36H, 38D, 38E, 38G, 38GG, 40C, 40DD, 40E, 40F, 40FF, 40G, 40GG, 40H, 42D, 42DD, 42FF, 42G, 42GG, 44C, 44G, 44H, 44GG
🎀 Ava Thong Teal - Sizes: (3) Small, (1) Medium

📍 Try it on in-store before it’s gone or shop online at efpintimates.com

Our Elomi bras are flying off the racks — but there’s still time to grab your faves at 45% OFF as we wind down the bouti...
06/19/2025

Our Elomi bras are flying off the racks — but there’s still time to grab your faves at 45% OFF as we wind down the boutique. This is Part 2 of our Elomi Bra stash!

✨ Why Elomi?
Because comfort, support, and sexy shouldn’t be mutually exclusive — especially for fuller busts.

🔥 Still in stock (for now):

4A: Cait Underwire Bra Rosewood - Sizes: 42H, 46DD, 46E
4B: Cait Underwire Bra Black - Sizes: 36H, 40GG

5A: Matilda Plunge Black - Sizes: 32GG, 36HH, 36GG, 38GG, 40HH, 42FF, 44F

5B: Matilda Plunge Rose - Sizes: 36DD, 36E, 36F, 38G, (2) 40DD, (2) 40FF, 40G, 42DD, 42F, 42FF, 42G, 44DD, 44E, 44FF

5C: Matilda Plunge Jade - Sizes: 34F, 36DD, 38G, 40DD, 40E, 42DD, 44DD

6: Teagan UW Padded Half Cup Bra - Sizes: 38DD, 40FF, 40G, 42DD, 42E, 42FF

📍 Shop in-store (Tues–Sat) or online at efpintimates.com

Address

4911 50 Street Unit 103
Innisfail, AB
T4G1N7

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 12pm - 6pm
Friday 11am - 5pm
Saturday 10am - 4pm

Telephone

+14038655215

Website

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