03/08/2024
As a female owned, local business, it’s incredible to be able to work with Eleiko to provide the highest quality equipment from a company that has a history of promoting gender equality in the workplace and sports.
Gender equality has come a long way since the 1950s, but injustice still exists. These are the actions we take at Eleiko to decrease them.
Product: We work actively with our products to ensure they appeal to both women and men; small but important details can have a significant impact.
Marketing: We work to make more people stronger and believe that strength is part of living life to the fullest. Strength does not belong to a particular gender. Strength is for everyone.
We aim to use a balance of men and women in our imagery and video. We have a policy against sexism. In our imagery and marketing material, we focus on performance.
Eleiko as an employer: We work actively for gender diversity across the company. We believe a company performs better with a mix of genders.
We work continually to raise the bar and be a little better and more equal daily. If you believe we can improve, please share your ideas with us.
