OnwardUP

OnwardUP Passionate users and purveyors of the finest outdoor equipment and experiences.

Headquartered in Canmore Alberta, with a Squamish BC office, we are the Western Canadian representatives for:

Patagonia
Petzl
Nemo Equipment
Adventure Medical Kits
GSI
Oboz Footwear
Sunski
Zoleo
Hestra

Last weekend, OU team member Dylan and friend Nick explored the Cayoosh backcountry, aiming to climb a route on Cayoosh ...
07/29/2026

Last weekend, OU team member Dylan and friend Nick explored the Cayoosh backcountry, aiming to climb a route on Cayoosh Dome.

A few of hours of walking in a beautiful subalpine valley leads to the headwall of the valley, which can be easily scrambled climber’s left of the falls.

After a night in a beautiful bivy spot overlooking the Mouse’s Tooth and the valley below, they started on the route. Although they ended up off route, they climbed 3 pitches of beautiful granite and summited the dome via a ridge scramble.

This is a beautiful zone not far from Squamish with a lifetime of climbable stone. Get out there and get exploring!

Friends of OnwardUP, Simon (human) and his pal Rudi (dog), recently returned home from a long journey via bicycle. Rudi ...
07/14/2026

Friends of OnwardUP, Simon (human) and his pal Rudi (dog), recently returned home from a long journey via bicycle. Rudi shared some of his thoughts on their trip and their impressions of the gear they used:

“Rudi and his human Simon decided they wanted to explore BC, Alberta and the Pacific NW on a cargo bike. They outfitted themselves with some Patagonia clothing and packs and the latest in camping tech from Nemo and off they went.

After 4900km and too many mountain passes they returned, well slept (thank you Nemo Tensor), wide eyed (thank you Sunski), and dry (thank you Patagonia). They enjoyed it so much, they have decided to make it an annual.

Follow them at travels_with_rudi where Simon has promised an update.”

If you went on a trip that you’d like to share, send us a DM! We love to hear from the community about all the exciting things you’re doing outside.

06/15/2026

Eowyn at valhallapureoutfittersnelson walks us through her top Nemo pick for the summer!

Head over to VPO in Nelson to get sorted out for all of your upcoming adventures!

I ( Rob) was working at when Patagonia moved to OC. The price of a Patagonia t- shirt went from $25 to $50 Canadian ove...
05/25/2026

I ( Rob) was working at when Patagonia moved to OC. The price of a Patagonia t- shirt went from $25 to $50 Canadian overnight. Minimum wage was $5.50. I was a bit shocked, but then watch a video ( VHS!) of YC saying how they found a better way and have to commit. He shared something along the lines of…”Hopefully it scales and the price can come down. We would rather not sell t-shirts than use conventional cotton”. When I started working for Patagonia 13 years after the launch of the move to 100% organic cotton, the t shirts were $49…less than in 1996. Meanwhile all the competitors were the same price but most were not using OC. That is their (old and current) mission in action!

Meet Dante, our newest team member.Born in Eastern Ontario, Dante has always been an avid outdoors enthusiast. His passi...
04/16/2026

Meet Dante, our newest team member.

Born in Eastern Ontario, Dante has always been an avid outdoors enthusiast. His passion truly sparked when he began climbing and spending his summers in Canmore while in university, where he achieved a Bachelor of Honours in Commerce and a Minor in Psychology from Carleton University. Driven by a passion to help others get outdoors, Dante gained experience working in outdoor gear retailers in both Ottawa and Canmore. He then became an ACMG/AMGA-accredited climbing instructor, teaching at his local gym while also starting a small business focused on transitioning climbers to the outdoors in the Ottawa area. This passion has led Dante to move to Canmore and to join the team at OnwardUP in 2026, where he continues to share his stoke and assist the community in getting outdoors and up to adventures.

Click to learn more about him: https://onwardup.com/culture/meet-the-onwardup-team-dante-rabbai/

Photos:
1-Climbing Westside Story in the Bugaboos
2-Pals planning epics
3-Spring touring in Rogers Pass
4-Surf trip!

02/28/2026

OnwardUP Mountain guides and Rob O sharing tips on walking with crampons, coiling ropes and a little waterfall ice axe history lesson.

We recently had the privilege of spending a day out at a local ice crag with some keen staff from some of the best climb...
02/28/2026

We recently had the privilege of spending a day out at a local ice crag with some keen staff from some of the best climbing shops in the Bow Valley. Sharing the moment, learning from each other, and gaining inspiration from people and places. That is the essence of our Why. Thanks to and for making this happen and sharing their gear and knowledge.

Happy Holidays from the team at OnwardUP, and warmest wishes to you and yours for an adventure filled 2026!
12/22/2025

Happy Holidays from the team at OnwardUP, and warmest wishes to you and yours for an adventure filled 2026!

Did you know that Hestra also makes incredible leather work gloves? Perfect for many things, like peaceful morning horse...
10/17/2025

Did you know that Hestra also makes incredible leather work gloves? Perfect for many things, like peaceful morning horse chores.

We're hiring! 🎉Join OnwardUP as a Sales and Outreach Representative in Canmore.We're on the lookout for a road-warrior w...
09/23/2025

We're hiring! 🎉

Join OnwardUP as a Sales and Outreach Representative in Canmore.

We're on the lookout for a road-warrior with a passion for community-building and experiences in wild places. Is this you or someone you know?

We're accepting applications until October 10th.

Find all the details here: https://tinyurl.com/3swnw52m

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Canmore, AB

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