OnwardUP

OnwardUP Passionate users and purveyors of the finest outdoor equipment and experiences.

Headquartered in Canmore Alberta, with a Squamish BC office, we are the Western Canadian representatives for:

Patagonia
Petzl
Nemo Equipment
Adventure Medical Kits
GSI
Oboz Footwear
Sunski
Zoleo
Hestra

I ( Rob) was working at when Patagonia moved to OC. The price of a Patagonia t- shirt went from $25 to $50 Canadian ove...
05/25/2026

I ( Rob) was working at when Patagonia moved to OC. The price of a Patagonia t- shirt went from $25 to $50 Canadian overnight. Minimum wage was $5.50. I was a bit shocked, but then watch a video ( VHS!) of YC saying how they found a better way and have to commit. He shared something along the lines of…”Hopefully it scales and the price can come down. We would rather not sell t-shirts than use conventional cotton”. When I started working for Patagonia 13 years after the launch of the move to 100% organic cotton, the t shirts were $49…less than in 1996. Meanwhile all the competitors were the same price but most were not using OC. That is their (old and current) mission in action!

Meet Dante, our newest team member.Born in Eastern Ontario, Dante has always been an avid outdoors enthusiast. His passi...
04/16/2026

Meet Dante, our newest team member.

Born in Eastern Ontario, Dante has always been an avid outdoors enthusiast. His passion truly sparked when he began climbing and spending his summers in Canmore while in university, where he achieved a Bachelor of Honours in Commerce and a Minor in Psychology from Carleton University. Driven by a passion to help others get outdoors, Dante gained experience working in outdoor gear retailers in both Ottawa and Canmore. He then became an ACMG/AMGA-accredited climbing instructor, teaching at his local gym while also starting a small business focused on transitioning climbers to the outdoors in the Ottawa area. This passion has led Dante to move to Canmore and to join the team at OnwardUP in 2026, where he continues to share his stoke and assist the community in getting outdoors and up to adventures.

Click to learn more about him: https://onwardup.com/culture/meet-the-onwardup-team-dante-rabbai/

Photos:
1-Climbing Westside Story in the Bugaboos
2-Pals planning epics
3-Spring touring in Rogers Pass
4-Surf trip!

02/28/2026

OnwardUP Mountain guides and Rob O sharing tips on walking with crampons, coiling ropes and a little waterfall ice axe history lesson.

We recently had the privilege of spending a day out at a local ice crag with some keen staff from some of the best climb...
02/28/2026

We recently had the privilege of spending a day out at a local ice crag with some keen staff from some of the best climbing shops in the Bow Valley. Sharing the moment, learning from each other, and gaining inspiration from people and places. That is the essence of our Why. Thanks to and for making this happen and sharing their gear and knowledge.

Happy Holidays from the team at OnwardUP, and warmest wishes to you and yours for an adventure filled 2026!
12/22/2025

Happy Holidays from the team at OnwardUP, and warmest wishes to you and yours for an adventure filled 2026!

Did you know that Hestra also makes incredible leather work gloves? Perfect for many things, like peaceful morning horse...
10/17/2025

Did you know that Hestra also makes incredible leather work gloves? Perfect for many things, like peaceful morning horse chores.

We're hiring! 🎉Join OnwardUP as a Sales and Outreach Representative in Canmore.We're on the lookout for a road-warrior w...
09/23/2025

We're hiring! 🎉

Join OnwardUP as a Sales and Outreach Representative in Canmore.

We're on the lookout for a road-warrior with a passion for community-building and experiences in wild places. Is this you or someone you know?

We're accepting applications until October 10th.

Find all the details here: https://tinyurl.com/3swnw52m

Fishing for a couple days in central Alberta with long standing “customer/competitor/colleague”….FRIENDS(!) is the essen...
09/20/2025

Fishing for a couple days in central Alberta with long standing “customer/competitor/colleague”….FRIENDS(!) is the essence of what the outdoor industry is all about.

Honestly, nothing beats a multi-day mountain bike trip with good buds! 🚲 Recently, Rob and had the opportunity to host ...
08/18/2025

Honestly, nothing beats a multi-day mountain bike trip with good buds! 🚲

Recently, Rob and had the opportunity to host some good friends from the team, in the South Chilcotin Provincial Park in Central British Columbia.

‘Famous for pristine alpine environments, this area never disappoints when it comes to adventure, excellent mountain biking and some lasting memories. Fun was had while cruising the single track, laughing at camp and scheming future mountain bike products. If you ever get the chance to head to this magical spot, it’s a must visit!!’

⛺ Favourite gear picks during the trip:

⚡: Tensor Elite Ultralight mattress and the Fillo Elite Pillow!

⚡: Terravia 22L pack (both LOVED this pack for this trip)!

Do you Zoleo? Here at OnwardUP, we love the ZOLEO satellite communication device... and here are a few reasons why; 📩 S...
07/23/2025

Do you Zoleo?

Here at OnwardUP, we love the ZOLEO satellite communication device... and here are a few reasons why;

📩 Seamless messaging anywhere on earth.
🌎 Iridium© connected for global coverage (no gaps!)
📧 Dedicated ZOLEO SMS number and email to share with contacts.
📱 Extends your smartphone messaging coverage (safety you can count on!)
🔋 200+ hours of battery life.
💦 Dust and water resistant.
⚡️ Shock-resistant.
🏆 Winner of many awards...

What are you waiting for? It's time to ZOLEO!



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Canmore, AB

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