03/01/2024
Mars protein bars contain 50% less protein, 50% more calories and cost three times more than 3 small, low fat cheeses.
Graze protein ‘boosts’ contain less protein, more calories and cost fifteen times more than 75g uncooked pasta.
These short statements apply to varying degrees across the rest of the protein marketed items in my graphics. But whilst this may be the case, if they are enjoyed, they must be eaten, despite the expense and exaggerated marketing, culminating in disappointing amounts of protein.
Some of the items on the right of my graphic such as cheese and milk represent protein rich snacks, serving as less expensive solutions to boost protein throughout the day at similar, or lower caloric cost.
Other items included such as pasta, beans, peas, cottage cheese and lentils serve as ingredients that can be deployed in main meals to boost overall protein with relative ease throughout the day. This leaves more scope to include snacks void of exaggerated protein claims like regular chocolate bars similar in caloric load, much lower in cost and that you likely enjoy more.
Many bemoan their inability to achieve protein targets per day. In the example of one trying to achieve a target of 130g protein per day, protein abundant sources like meat, poultry, fish, dairy and eggs could offer 30g protein servings on their own across three meals. But this still leaves 40g yet to achieve.
Instead of dreading another chicken breast for a late supper, understanding that additional sources lower in protein density can still accumulate to achieve the target. For example, 4 low fat cheeses for a snack, 150g peas and 75g pasta added to meals provides the extra 40g protein at the cost of 569 calories and just £0.77.
Being informed enables you to enrich your decisions with calm decisiveness which serves to support adherence to your goals. You are then able to cut through marketing ploys, instead understanding that over time, forgotten treasures will serve to achieve greater outcomes at significantly less financial outlay. 🙏
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