10/28/2026
Taken from Week 1 of our Fitness Coach Mastery seminar.
This is one of my favourite discussions from week 1. Because it is a frequently neglected discussion.
It is often said that “what gets measured, is what gets managed”. Implying that the readily available data and statistics on the individual will get measured and therefore managed. Think, the rowing splits, their current dead lift PR, how tall they are, etc. Easily obtainable information.
An update to the quote above is something like “but not everything that matters can be measured”. Many of the most intangible aspects of performance are not only rarely measured, some of them are not even thought about.
As a coach, you are working with a fellow person. You are not working with a stat sheet.
I was reminded of this yet again recently in a meeting. This individual, who is a model of consistency in terms of getting her training done. She goes to the gym 6 days per week and does her longevity based workouts.
She has been doing this consistently for years on end. She could not fathom not going to the gym and doing her training. She really notices how much it has improved her day-to-day life.
Recently, she lost her husband to cancer. This is a devastating event. As she was sitting across from me and explaining to me how she couldn’t really continue on the way she had been I was reminded of this topic.
She explained to me how it felt harder to go to the gym and just do what she normally used to do without even having to think about it. Without really having to try. She explained that she had to modify some of the workouts or just do less on some days because she felt it was hard to try.
I listened, I heard her and she knew that.
As a coach, it is important to understand this process and it is important to be ready for it.
—Michael