01/16/2026
Elite is thrilled to announce that Simon Morris has joined our growing team as Western Sales and Service Manager.
Based in Edmonton, Simon will be covering Western Canada and Western US for Elite. He will work closely with our sales team to continue our expansion in both the pro and retail sectors and will also provide customer service and technical support in Western markets.
Simon is well known in hockey circles already, having been a sales representative for Blademaster for the past 13 years. His strong knowledge of the hockey world and extensive sales experience, combined with his earlier background in precision machining, will bring hands-on strength to both the sales and customer service teams.
Under the terms of his previous employment contract, Simon is restricted from acting for Elite within the Province of Alberta until the beginning of July 2026. During this period, Alberta customers are invited to contact our sales team directly.
