06/06/2026
Red Bull didn’t get into football because they love the game.
They got into it because football is the largest recurring audience on earth and they built a system to own it.
From Krating Daeng in a Thai pharmacy to Haaland, Mané, and Klopp, this is the Red Bull football story.
The brand, the model and why half of German (and Austrian) football still hasn’t forgiven them for it.