Pure Brandz

06/09/2026

Thankfully there's a little more snow in New Zealand than Oz. 😁 After a windy day yesterday, it's been nice to get out in Soho at Cardrona for some fresh turns.

17/08/2026

13/08/2026

A river crossing to start the exploration up from Charlotte Pass to Blue Lake with some fun turns along the way. It’s been a spectacular day 🇦🇺 Powderhounds Europe

23/07/2026

The guns are pumping today at Hotham and it's one of those seasons where that's become quite exciting! 😛 Who's out and about in their Pure gear? We'd love to see your pics!

13/04/2026

THE GRAND FINAL! 🏆 Help Kesha become the next Australian Idol!

It’s official: Kesha Nevé Oayda is in the TOP 3! After months of stunning performances, Kesha has reached the Grand Finale of Australian Idol.

While Kesha calls the Snowy Mountains home, her voice belongs to the whole country. We are so proud of how she has represented us, and now we’re asking our friends and supporters from all over Australia to help us get her across the finish line. Whether you’re in the city, the coast, or the country, let’s unite to vote for this incredible talent!

HOW TO VOTE FOR KESHA – THE FINAL COUNT:

WHEN: Voting opens 7:30 pm AEST, Monday 13th April and ENDS at 7:00 pm Tuesday 14th April.

SMS: Text ‘Kesha’ to 0457 500 700 (Only during the voting hours above).

POWER VOTE: You can send 10 separate texts from the same phone. To give her the best chance, make sure all 10 go to Kesha!

SHARE THE LOVE: Forward this to your friends in the city and interstate. Every single vote counts toward the win!

IMPORTANT: Votes only count during the specific "Voting Hours." You will not receive an SMS confirmation.

COST: Standard text rates apply.

QR Code: more info on how to make your vote count!

07/04/2026

If you love the Snowies as much as we do, it’s time to get behind one of our own 💙

Our girl .music is THIS close to the Top 3 on Australian Idol, and Jindabyne knows how to show up when it counts 🙌

From the mountains to the main stage ~ let’s back her all the way ⛰️✨

🗳️ Text ‘KESHA’ to 0457 500 700
🗳️ You can vote up to 10 times from the same phone
🗳️ Voting is open for 24 hours ~ every single vote matters

This is our moment to rally ~ share it, send it, shout it from the slopes

Let’s show Australia what the Snowy Mountains can do 💙

07/04/2026

Our travels over the northern winter took us to some great places in Europe. We were fortunate to score some great weather to ski Cervinia in Italy, with its majestic views of rocky peaks including Monte Cervino/Matterhorn. We stayed down the road in the town of Bard - a fort town with plenty of character https://www.purebrandz.com

16/03/2026

16/03/2026

Your Amazing - go girl we love you

⭐️ VOTING OPENS AT 7:30PM TONIGHT ⭐️

🎞️ Voting opens AS SOON as the episode airs (7:30pm standard Sydney time)
🎞️ Text my name up to 10 times to the SMS number 0457 500 700
🎞️ You have 24 hours to get your votes in

SEE YOU ALL TONIGHT 🤩⭐️❤️

17/02/2026

When your lift-accessed backcountry ski adventure pops you out onto the top of the motorway & you have to pole your way back to the lifts 😃 This is the little Crevacol ski area in Italy near the border with Switzerland