The Edge Outdoor Adventure Store

28/11/2024

20% off STOREWIDE at The Edge TODAY ONLY! 🤩🥳 Time to start your Christmas shopping! Happy Black Friday 🎄
* conditions apply.

09/05/2024

Don’t forget we are an official gear check store! With only 8 days to go before sure to have your gear check done before heading up to the mountains!

Good luck everyone! 🏃

13/02/2024

Hey legends! We have another TRACTION community clean up planned for March 3 (Clean Up Australia Day). We’re hitting Possums again to get rid of the rubbish build up. It would be awesome to see as many people out there as possible! Thanks for organising these awesome gatherings. 🙏🏻

15/11/2023

Escape the ordinary 😎 🏃

09/09/2023

21/08/2023

Functional fit classes are great cross training for your run fitness. But it’s important to have the right shoes. The F-Lite 245s will do the trick! 👌🏼 Nice kicks

05/08/2023

GOOD LUCK to everyone racing at Red’s Backyard Ultra this weekend. We can’t wait to see what you can do 💫👏🏼

17/07/2023

This is super fun guys! Raise money for a great cause whilst enjoying stellar company and clocking up great training! 🫶🏼👏🏼

23/06/2023

Not just a great product but an awesome guy behind the brand! Proud to be a stockist of Fractel headwear!

Behind the brand // Meet the Founder.

Hi guys, my name's Matt. I'm a dad to Asher (3) and Zahlee (3 months) and a husband to Megan.

I founded Fractel back in 2018 when I began to really find my love for running and the outdoors. In 2011 (21 years old) I was diagnosed with Retinitis Pigmentosa and had my driver's licence taken away and was told I'd be blind at age 30. This meant commuting by foot or bike was my new mode of transport. Fast forward 12 years and my vision is hanging in there.. I was formally classified legally blind just last month, so I definitely now try and avoid the more technical trails haha.

This new perspective is the reason why I run and it has allowed me to grow the business organically, build our community and the products that come with it.

In Jan 2022, I quit my 'day job' as a Surveyor and went FT Fractel and plan to never look back.

I'm super excited to keep the brand momentum going with the support of likeminded people like yourselves!

We all have a 'why' and this is mine.

Happy running,

Matt

23/06/2023

Pumped for this one! The Edge will be there for all your last minute needs and plenty of special deals on shoes, hydration vests, Injinji socks and more! Plenty of Spring Energy gels, Maurten gels, drink mix and bars, Tailwind Nutrition Australia, Clif Shot Bloks and loads more! Can’t wait to see you all there! Elite Energy Events 🫶🏼💚

👟 Attention, Runners! 👟

Kiama Coastal Classic is officially set to be a BANGER 🥵

With nearly 800 of you registered, this years event is going to be electric.

We cannot wait to see you there, and for those who are still sitting on the fence...what's your excuse? Register now! 🔥

https://bit.ly/KiamaCoastal

If you are doing the 12k, don't forget to secure your bus ticket - you'll need it.

22/06/2023

Looking for a bit of fun with great company whilst you are doing a good deed? Support community and caring for our escarpment trails. Join this Sunday for a rubbish clean up at Possums. Meet 10am, Miners Memorial Park, Balgownie. All welcome! 💚💙💛