AP10 Alex is extremely passionate about sharing his knowledge with the community, in order to see people reach success. Please contact me today!

Individualised physiotherapy and performance coaching for athletes of all levels — built on trust, connection, and a deep understanding of the person behind the athlete. Utilising the varied and extensive knowledge and experience Alex Price has accumulated, AP10 was created to give athletes a structured and professional environment to reach their full potential. Through Alex's years of experience

as a Triathlon Physiotherapist, high level triathlete, Strength and Conditioning professional and 15 years of triathlon coaching experience, AP10 offers a service that is extremely unique. Alex has worked very closely with multiple Olympians and world champions and knows first hand what attributes and strategies are required for high level success, not only with elites, but the average age group athlete looking to get the most out of themselves!

Merry Christmas to all 🎄Wherever you are today, I hope you get a moment to slow down, breathe, and just be with the peop...
24/12/2025

Merry Christmas to all 🎄

Wherever you are today, I hope you get a moment to slow down, breathe, and just be with the people who matter most.

I am incredibly grateful for the AP10 community this year. The trust, the conversations, the effort, the resilience, and the humans behind it all mean so much. You have made this far more than coaching or training. It is connection, support, and shared purpose.

However today looks for you, I hope you can find a moment to be present, appreciate something good, and cherish what matters most.

Have a beautiful day. Be present. Fill your cup.
Much love,
Alex and Alissa ❤️

Performance is a mental skill.And like any skill, it’s trained, rehearsed, and tested under pressure.Jake Atwell execute...
13/12/2025

Performance is a mental skill.
And like any skill, it’s trained, rehearsed, and tested under pressure.

Jake Atwell executed under extreme fatigue. No sleep. No bike. No excuses.
Andrew Williams adapted instantly when the race changed and never hesitated.
Henry Altenburg raced sick but stayed composed and refused to give ground.
Matt Loxley balanced family, shift work, and elite preparation with consistency and heart.

This is central to how we coach at AP10.
That’s trained performance.

Matt Loxley’s story is all about balance, consistency, and trust.Working shift work in the mines, raising two young kids...
27/10/2025

Matt Loxley’s story is all about balance, consistency, and trust.
Working shift work in the mines, raising two young kids (with another on the way!), and still finding a way to train and race at an elite level takes something special.

Matt’s discipline and consistency are second to none. He would be the first to admit that his mobility was something that initially held him back with his racing. But by combining coaching & physiotherapy approach, his movement, flexibility, and running form have all progressed to another level and it’s reflected in how he performs.

What really stands out is his heart. The way he gives his all when training, and racing is something that is hard to teach!

Massive congratulations mate! You’ve shown exactly what’s possible when you stay patient, trust the process, and keep showing up. 👏🔥

There’s something truly special about coaching someone for years, watching them grow, evolve, and push further than even...
24/10/2025

There’s something truly special about coaching someone for years, watching them grow, evolve, and push further than even they once thought possible.

I’ve had the privilege of coaching (and treating as a physio) Michael Bilboe for over three years. In that time, we’ve navigated more than our share of challenges, injuries, setbacks, and big goals that most would consider impossible. Yet through all of it, his commitment and discipline have never wavered.

Because of that dedication, he now stands on the start line of Red’s Backyard Ultra not only in the best physical shape of his life, but completely free of niggles. That’s an enormous achievement and the result of someone who has done everything possible to prepare; physically, mentally, and emotionally.

Michael is one of the most selfless, genuine people I know, the kind who gives endlessly to others, even while chasing goals that demand everything of him.

Our coaching relationship has become something really special over time. We completely understand each other. There’s full trust, total commitment, and a shared belief in the power of presence — in the process, in stillness, and in the moment. That connection has become the foundation of his strength.

He’s tackled some epic challenges before, including previous Backyard Ultras — but this time he’s taking it to another level. There’s no set finish line, just a commitment to keep going, hour after hour, for as long as it takes.

Michael, you’re an inspiration — not just for what you’re about to do, but for who you are and how you do it.

👊 All the best out there, mate. The entire AP10 & wider Ultra community is behind you.

Pete has been part of AP10 for a couple of years now, and in that time he’s completely invested himself in the process —...
24/10/2025

Pete has been part of AP10 for a couple of years now, and in that time he’s completely invested himself in the process — showing remarkable consistency and attention to detail in everything he does. The progress he’s made has been huge.

Just a few weeks before the World Championships, he picked up a back injury doing something as simple as hanging out the washing. But through trust, daily communication, and a holistic approach that combined physiotherapy, strength work, and careful load management, we got him to the start line not only pain-free, but in peak physical and mental condition.

This result was built on patience, consistency, and belief. Pete’s calm and composed race week reflected not just his fitness, but his total trust in the process — and it was a privilege to help him bring it all together on the day.

👊 AP10 | Empowering better movement and performance

💥 What a week in Wollongong! 💥The  World Championships on home turf was simply unforgettable. What a week it’s been watc...
22/10/2025

💥 What a week in Wollongong! 💥
The World Championships on home turf was simply unforgettable. What a week it’s been watching amazing athletes coming to our amazing city and especially seeing the AP10 athletes in action!

Every one of them has poured months of work, commitment, and belief into getting here. As a coach and physio, seeing them execute, adapt, and enjoy the moment on the biggest stage was incredibly rewarding and to be honest very emotional 🥹🥲.

Being part of this sport from so many angles; a coach, physio, and lifelong triathlete gives me a real appreciation for what it takes to perform at your best. The para athletes in particular reminded everyone what true resilience and passion look like.

Having an event like this has a huge ripple effect of inspiration on a community, especially kids. And this is absolutely priceless.

Weeks like this make me so proud of this sport and the community around it. ❤️

I’ll be sharing more in the coming days about the incredible AP10 athletes who raced — their stories deserve to be told. 👊

18/10/2025

A huge day of racing for the Elite Men & Women at the World Championships here in Wollongong! 🌊🏊‍♂️🚴‍♂️🏃‍♂️

It’s been a real privilege working with a number of these world-class athletes this week — including , .reed11, , and — who are not only exceptional performers but genuinely great humans.

As a physiotherapist and massage therapist, I’ve been fortunate over the years to work with some of the best in the world, but to do so right here at home before the biggest race of the year has been something pretty special.

Go well out there today — we’ll be cheering LOUD! 👊🇺🇸🇭🇺

A huge day of racing for the Elite Men & Women at the  World Championships here in Wollongong! 🌊🏊‍♂️🚴‍♂️🏃‍♂️It’s been a ...
18/10/2025

A huge day of racing for the Elite Men & Women at the World Championships here in Wollongong! 🌊🏊‍♂️🚴‍♂️🏃‍♂️

It’s been a real privilege working with a number of these world-class athletes this week — including , .reed11, , and — who are not only exceptional performers but genuinely great humans.

As a physiotherapist and massage therapist, I’ve been fortunate over the years to work with some of the best in the world, but to do so right here at home before the biggest race of the year has been something pretty special.

Go well out there today — we’ll be cheering LOUD! 👊🇺🇸🇭🇺

This is my new mate Diego .gar who I met with his parents in town the other day when they were trying to find the train ...
18/10/2025

This is my new mate Diego .gar who I met with his parents in town the other day when they were trying to find the train station. I gave them a lift home and got chatting. I said, I’m a physio, how about I treat you? This evening I went to their accommodation and treated him before his race tomorrow. They were going to walk to the race in the morning from Towradgi! Obviously I had none of, so picking them up. I treated Diego not for money obviously and wouldn’t accept payment. We all got very emotional and their gratitude was palpable.
I’m not saying this bc of ‘me’. But about being able to help exceptional people like this and how much you get back from it! It also epitomises why I do both professions - Physio & coaching. You get so much more from giving than receiving.
Diego & other para athletes can teach us so much. If a legend who can’t use half of his body CAN do triathlon, why we should never put limitations on ourselves ❤️

Tomorrow is the Para triathlon in the Gong. GET DOWN THERE IF YOU CAN!

One more sleep!!! Great pre race ‘chat’ with this bunch!  is finally here & to have it at home is so immensely special!!...
15/10/2025

One more sleep!!! Great pre race ‘chat’ with this bunch! is finally here & to have it at home is so immensely special!!!
The psychological aspect of training and racing I believe is impossible to be over emphasised, making our pre race talks are an essential component of the final prep, especially in such big races! What a special bunch of people! Let’s go team!
BE ALL IN! “You’re either all in, or you’re all out there’s no other way!”

With less than a week to go before the TRIATHLON WORLD CHAMPIONSHIPS hits the Gong, it’s pretty surreal that it’s happen...
11/10/2025

With less than a week to go before the TRIATHLON WORLD CHAMPIONSHIPS hits the Gong, it’s pretty surreal that it’s happening right here in our hometown! 🌊🏖️

I feel incredibly lucky to coach such an epic group of humans, who also happen to be seriously good at triathlon! 💪 Their journey started more than 12 months ago with the qualification process, and now we’re just 5 days out.

The past couple of days has been our final swim and bike recons (of many!) and the team is looking exceptional! 🥳

Moments like this, especially with the amazing weather lately make you realise how lucky we are to live and train in a place like this. Having raced four World Champs myself and worked at several others as a physio with the pro team, this one feels extra special — coaching these legends to their first!

LET’S GOOOOO TEAM! 🔥🇦🇺

It’s has been a very exciting triathlon season, with the World Championships right here in Wollongong later in the year ...
05/05/2025

It’s has been a very exciting triathlon season, with the World Championships right here in Wollongong later in the year & the season filled with qualifying races!
It culminated here in the Gong last weekend with the Australian championships for the Olympic distance. Every single athlete had absolute corker races, that they should be super proud of! 🥇 🥈 & Pete McGuirk all inside the top 15 in their tough age groups!
Quick reset for all before a big build for WC’s in October! Meanwhile this weekend Kiera Batten absolutely nailed the tough 1/2 marathon in Sydney, nailing all her process goals & thus her outcome goal = big PB! !

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