Claudio Encina

19/06/2026

This is the game of real estate right now. You better get ready to play the game.

02/06/2026

Sales today is not like a one knockout punch buts it’s more like a death by a thousand cuts.

There are 5 personalities in salespeople. The salesperson who is moving the needle in making more sales and listing more properties is one personality type.

Let me share which type of personality you need to be in this market.

02/04/2026

31 years in the trenches dialling in on the reps with scripts and dialogues - do I beat AI in role playing an expired scenario?

01/04/2026

We are in unique and unprecedented times such as now these are significant emotional events. So, some people are freaking out, fearful and don’t even know what they want anymore. And so there looking for guidance and want someone to give them a pathway.

Right now, today more than ever-“Sales is Leadership’. We are selling mindset to the potential seller and buyer in this market.

Sales today is not like one knockout punch but it’s more like death by a thousand cuts.

So, in this market how do we create certainty within ourselves that we can transfer to other people were really get them touched, inspired and moved not just to buy what we have but want to be around you to believe that their life will be better off with this decision in selling now and with you on this journey?

All the objections you receive today are limiting beliefs from a buyer or seller -its limiting belief from them moving forward. The number one thing today as agents we need to focus on is our belief system. Our own sense of certainty. Like when you meet someone and you have some level of rapport and connection, the one with the most certainty will influence the other person. My certainty overcomes their doubt

Watch how you can move sellers and buyers in this market.

11/03/2025

https://fastperformance-my.sharepoint.com/:b:/g/personal/support_claudioencina_com/EQ1IsCAkluZLmRAUETEL1Q8BptljrbnxszHha87ZcNMsLA?e=Maa6Hb

06/03/2025

Listen Up - You really need to hear this!

20/11/2023

Every word coming out of your mouth is either making you money...

Or costing you money.

I learned the hard way.

Earlier in my career… almost every word out of my mouth cost me money.

But once I developed the frameworks, I built an emotional connection with the prospect to take action with me.

31/03/2022

17/03/2022

A few weeks ago I had the privilege to be part of Elevate 2022 The Agency annual kickstart conference. Matt Lahood and I were able to deliver a world class Virtual Event for the network across the country. Headlining the conference was none other than good long-time friend Tom Ferry, recognised as the No.1 Coach in the US. The day was filled with some amazing speakers giving the team some incredible ideas, strategies and tactics to have their best year ever!

Enjoy this episode of Keep it 100!

04/03/2022

Last week was mind blowing and challenging!!

It’s been a while since I last spoke on stage and it was an absolute honour to be asked to open the Richardson and Wrench kickstart 2022 conference.

How did it feel on stage?

Let’s just say pretty awesome! Really missed the atmosphere and human connection. Question is “where do I speak next?” You will just have to wait and see.

We absolutely rocked the room with the Richardson & Wrench crew. Great time meeting people and performing live!

We also released an episode of Keep it 100. Keep your eyes peeled for the next episode coming soon.

Special thanks to Richardson and Wrench for an amazing day.

Keep shining.