17/06/2026
Our goal is simple:
Get more people into the gym.
Get more people moving.
Get more people feeling healthier, more confident, fitter and stronger.
There are so many people in Albury Wodonga and the wider region who are not in a gym at all. Those are the people our industry should be working harder to support.
We need to come up with novel ideas and elegant solutions on how to get these people walking through our doors and then feeling comfortable in our spaces.
This post is also an educational piece around the ugly side of marketing in the fitness industry.
We see these offers through a completely different lens to what the average gym goer might.
To a member or someone looking to join, “4 weeks free”, a referral discount, a “gym jump” offer or a flash sale might just look like a good deal.
But from the business side, these offers are designed to create urgency, pressure people into making a quick emotional decision or lure someone into a longer commitment.
That has never sat right with us.
We don’t want to build FORGED by pressuring people, poaching members from other gyms or creating fake urgency around a deal that was never really a deal.
We want people to train with us because they value what we offer and they feel like they’re training in the right space.
If we can’t attract people with what we offer, then that’s on us to fix.
The lazy option would be for us to launch a new “offer” and ignore why people aren’t interested in what we provide.
Businesses that dig deeper and make an effort to understand people’s motivations are the ones that will organically attract the right people in the long run.
This is our goal, and the reason you see us moving things around, offering classes, adding in layers of support, and making sure our spaces align with the clientele we attract and want to attract.
This is just an awareness piece. We want you to make the right decisions for your health and fitness and want you to be in the gym for the right reasons, not just because you scored a few weeks access for free.