19/03/2026
didn’t wait for permission.
She built it
From the pitch to the product this is what taking control looks like.
Chels isn’t just wearing performance.
She created it.
This isn’t your standard sports bra…
This is GPS tracking, female-specific performance tech
This is what happens when athletes stop being the product…and start owning it.
If you’re an athlete creating your own product
we’re your pit crew.
Send us a message. 👇