thrive4women

08/03/2026

Community changes everything.

One of the greatest privileges of the Thrive4Women community is being connected to so many extraordinary women.

Women who are building businesses, leading teams, navigating challenges and showing up with courage every day.

When women come together to support each other, something powerful happens.
Knowledge is shared. Confidence grows.Doors open.

Our work is about helping break down the barriers that still exist within systems and creating space for more women to rise into leadership and business ownership.

Because when women thrive, communities thrive. And when we leverage the power of our community, together, we can shift the scales.

✨ We are grateful for every woman who is part of this community, and every woman we have met along the way.

16/02/2026

Sharing this conversation because so many women in our Thrive4Women community have told me the same thing - it’s not resistance to AI they are struggling with - it’s a lack of clarity about where it fits.

When you’re already carrying so much, what you need isn’t more tools… it’s intentional integration that creates capacity, not complexity.

If you are struggling to implement AI into your business and feeling a bit over whelmed, this workshop was specifically designed for you.
It's the best investment you can make in your professional development this year.

If this sounds like you, jump on and sign-up - spots are limited to just 15 people in each workshop - Melbourne and Sydney - 25th and 27th March.

https://thedigitalguide.com.au/strengths-led-ai-business-accelerator/

This link will take you to a page that’s not on LinkedIn

24/11/2025

So many of the women we coach think they’re stuck…

But often, they’re simply one small shift - one new process, one new tool, one new idea - away from turning a setback into a breakthrough.

Progress isnt always big or shiny.
Sometimes it’s just choosing a smarter path forward.

So keep going.
Keep experimenting.
Keep backing yourself.

Because small business needs women who persevere - and women who aren’t afraid to do things differently.

If you’re ready for more clarity, confidence and community as you grow, thrive4women is here to support your next step - in your own way, at your own pace


Jane Counsel & Associates Jane Counsel

22/11/2025

There’s something pretty special about watching a woman in business reconnect with her confidence, her clarity and her spark - and that’s exactly what comes through in Sammi’s Doyenne story. 💜

Like so many women, she came into the program carrying a lot…
the expectations, the mental load, the pressure to keep all the balls in the air.

What she found was a space where she could breathe again.
A place to think differently, learn alongside other incredible women, and be reminded of her strengths - not just as a business owner, but as a human.

That’s what we love most about facilitating the Doyenne program for female mortgage and finance brokers.

It’s not about hustling harder or being “more.”
It’s about finding a rhythm that feels true, sustainable and aligned…
And realising you don’t have to do it alone.

Hearing Sammi talk about her experience is a beautiful reminder of why community matters so deeply for women in business and how powerful it is to feel seen, supported and encouraged as you grow.

If her story resonates, we hope it reminds you of this:
You’re allowed to lead in a way that feels good.
You’re allowed to choose joy.
And you’re absolutely allowed to build a business that reflects who you really are. 💜

And we at thrive4women are here to walk beside you every step of the way. We look forward to walking beside more female business owners in 2026 through the Doyenne program and our 1:1 coaching and workshops.


Jane Counsel & Associates Thrive4women Community

20/11/2025

Great morning of networking and inspirational guest speakers at the Momentum Media Group Women In Finance Summit.

Powerful takeaway messages for women in business around the importance of knowing your purpose, being happy, protecting your mental health, playing big (BD Energy 🙌🏼🤩) and not letting others dictate your worth.

I loved the panel discussions and the networking with so many of the awesome women I know in this industry.
I particularly liked hearing from Kate Reid, a former Formula 1 aerodynamics engineer who founded Lune Croissanterie - the best croissants in Australia.

Kate’s story was a powerful reminder that you never know what life has in store for you and sometimes your real life purpose is not the job or role you thought it was.

I’m now looking forward to a night of celebrating the outstanding women who make up this industry - bring it on 🌸🤩

cannon Ash Pakis

thrive4women
Thrive4women Community

10/11/2025

Dolly Parton’s words say it all:

“You’ll never do a whole lot, unless you’re brave enough to try.”

Dolly didn’t just dream big - she turned her talent into a business legacy. From music to Dollywood to her global literacy program for children , she’s proof that courage and heart can create impact far beyond what we imagine.

To every woman building a business, leading a team, or starting something new - take that brave step. The world needs what you’re creating. 🌍✨❤️


Jane Counsel & Associates Jane Counsel

25/09/2025

Sometimes the most powerful moments in business aren’t about the big wins. They’re the quiet ones - where someone finally says this is hard and the room nods.

Our Founder and Chief Coach Jane Counsel & Associates shares some of the magic that has been unfolding in the ANZ Doyenne programme for female mortgage and finance brokers who have been swapping stories, comparing notes, lifting each other up and keeping it real and vulnerable.

These are women who up until 6 weeks ago, were complete strangers. Now they have become each other's biggest supporters, sounding boards and cheerleaders.

That’s the quiet power of group coaching - it multiplies learning, surfaces common challenges and creates a trusted circle to turn individual breakthroughs into collective wisdom.

It's a powerful reminder that we are all on this business journey together and that growth doesn’t have to be lonely.

22/09/2025

Every thriving business hits detours - market shifts, client changes, self-doubt sets in or life just happens. Today's Motivational Monday quote is a timely reminder that these aren’t signs to stop, they’re part of building a stronger foundation.

This is something that our Founder and Chief Coach Jane Counsel & Associates has been exploring this past week with the 30 Female broker business owners currently undertaking ANZ's 2025 Doyenne programme.

We've been having some great conversations about the importance of re-framing self-doubt and embracing a growth mindset when your road throws up obstacles, because the biggest personal growth always happens when you are feeling the most uncomfortable.

Our top 3 tips to stay resilient when the road feels blocked are:

1️⃣ Pause & Reframe - Take a breath and embrace the three C's: Catch the negative thought, Challenge it and Change it. Also lean into your purpose and remember why you started your business in the first place.
2️⃣ Lean on Your Network - Reach out to mentors, peers, or your trusted board of Advisers because shared wisdom lightens the load.
3️⃣ Focus on Controllables - Direct your energy to what you can influence today, not what you can’t change. It's a simple little brain nudge that has a huge impact on shifting you back into positive thinking.

Keep laying each brick on your road to success with intention because today’s obstacle can be tomorrow’s breakthrough.

👉 Which tip will you put into action this week?




Thrive4women Community

12/09/2025

You know you have a recipe for success when you see something really special begin to take shape. 💜

The 2025 Doyenne Programme is more than training - it’s a community.

We are just half way through the 2025 programme and our Founder and Programme Facilitator has been blown away by the level of connection, genuine care and support that is blossoming among the 30 participating Doyennes.

These are female mortgage and finance brokers coming together from different states, with different levels of business experience and from different Aggregator Groups who are:

✨ Sharing wins
✨ Swapping marketing and business strategies
✨ Being real about the lows
✨ Reminding each other to keep going in the tough times
✨ Building life-time connections

Thank you to the ANZ Third Party team for creating the space for this magic to happen. This is women prioritizing community over competition 🌼

08/09/2025

As women in business, it’s easy to measure our worth by revenue, recognition, or how much we get done in a day. But here’s the truth: your value was never meant to be tied to your output.

At thrive4women we promote that self-worth comes from who you are - your strengths, your purpose, resilience, creativity, and the way you show up for yourself and your customers. The business results will follow, but the real magic happens when you start to believe in your own worth and the positive difference you are already making.

Thanks, Mel Robbins, for this great reminder.

Today, remind yourself: I am enough. I am worthy. I am building something that matters.

13/08/2025

This past month has been such a powerful reminder of why we love the work we do.

We've had the privilege to:
🎤 Speak on positive mindset & mental health at the MFAA Annual Broker Conference and celebrate broker excellence at the National Excellence Awards in Melbourne
🧠 Invest in our own professional development as coaches - exploring the illusion of neutrality
🌏 Build the leadership skills of Fijian leaders who support Australian businesses through outsourced teams
📈 Facilitate inspiring client planning sessions
💜 Celebrate the incredible women in broking we coach

It’s been a month of connection, learning and celebrating each other.
Here’s to lifting one another higher - no matter where in the world we lead from. 🌟


Jane Counsel & Associates Jane Counsel

06/08/2025

Thank you Anita Marshall from for an incredibly insightful presentation to our Thrive community yesterday afternoon on your top tips for building a thriving mortgage and finance broking business and the importance of focussing on succession planning from day 1.

Exit strategies, succession planning and brokers looking to grow their business through buying books has been coming up a lot in our coaching conversations so this was an incredibly topical and timely presentation.

Having first worked with Anita on our Accelerate program 4 years ago, it was an amazing circle of life to have her present back to our Thrive community her top tips for building and selling her broking business and the feedback has been amazing. Thank you Anita for sharing your insights and lessons so generously.

As female business owners, we are often so focussed on solving for our customers, that we don't spend enough time working on our businesses and planning for our future so we know your advice has landed really well.

For those that missed yesterday's session, we are sharing Anita's top 5 tips and if you are looking to sell, buy a book or at least know what your broking business could be worth, Anita is definitely someone you should talk to.

Jane Counsel