08/09/2026
A community sports facility can be doing an incredible job â and still look like a failure on paper.
Thatâs one of the biggest problems with how we measure regional and community sports venues.
If you only look at operating costs and revenue, a large sports centre can appear to lose money every year. Meanwhile, a car park next door can look highly profitable.
But that ignores the real value the facility creates.
A well-run sports venue can contribute to physical health, mental wellbeing, social inclusion, education, participation and stronger communities.
The key question isnât simply:
âDoes this facility make money?â
Itâs:
âWhat value does this facility create for the community?â
That changes how you think about design, operations and investment.
As a coach or sports facility owner, donât underestimate the broader impact of what you provide. Track participation, community engagement, user experience and health outcomes alongside financial performance.
Because the cheapest facility isnât always the most valuable one.
Save this if youâre involved in running or developing a sports facility.
Comment âSPRINTâ and Iâll send you the link to my free guide, written specifically for sports club owners and coaches who are serious about growing their membership base.